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Lennie Appelquist Articles

Written by: Lennie Appelquist

10 Tips to Getting Your Business Blog Started - Click To Read Article
Once you get people to your site, your blog can help mold people’s perceptions of you and your business. Branding as a concept means much more than your logo and colors… What you say on your blog will shape your visitors opinions about you in ways far greater than any logo of service mark. This is why it is important to use your blog consistently, relevantly and on message. And above all else: Give your visitors HUGE VALUE.

Marketing Like a Rockstar! Part 1 - Click To Read Article
Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought. It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lea

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About the Author: Lennie Appelquist
RSS for Lennie's articles - Visit Lennie's website

Lennie is 20 year veteran of the film industry.Working on feature films before moving to television commercials where he learned hands on about big money marketing campaigns. As an Assistant Director and award nominated member of the Directors Guild of America, Lennie has spent most of his adult life figuring out how to take all the elements of very complex film productions and creating strategies on getting the job done on time and within budget. And when you're talking about budgets, they could easily range to over $1,000,000 per day. Lennie brings his strategic planning and considerable marketing skills to the Internet creating online strategies for businesses of all sizes. Feeling that businesses in general and small businesses in particular were being under-served online, Lennie created FreeMarket Media Group. FreeMarket Media Group is an and company supplying cutting edge tools to businesses of all sizes. Essentially, untangling th

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More from Lennie Appelquist
10 Tips to Getting Your Business Blog Started
Marketing Like a Rockstar Part 1


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