How Promotional Caps became a Fashion Trend

Guest post by: Elyse Cabral
Become an Author

Free PDF Download
Tips for a Successful Gift with Purchase Campaign - By Elyse Cabral

Studies have shown that the demographic age group of 18 to 34 year olds are the most targeted group in terms of advertising. This generation mainly revolves around fashion labels, celebrity icons and popularity. So the next time you think about targeting this segment why not hand out something that they would use, wear and keep forever?

Von Dutch Promotional Cap Celebrities Fashion Industry. Most people in the fashion industry have heard of the famous 'Von Dutch' Trucker Hat. To give you a background on how the famous hat began Mr Christian Audigier is a French fashion designer and entrepreneur. Born in Avignon, France he has created big labels such as Diesel, LEE, Liberto, Kookai, Von Dutch and Naf Naf. In 2002, Audigier was employed as Chief Designer at Von Dutch.

The name Von Dutch came from Kenneth Howard, a custom-car painter who worked under the name of Von Dutch and had passed away in 1992. Audigier created the Von Dutch signature and blew it up on the front of a 'mesh cap' now known as a trucker cap. Originally the same Von Dutch trucker cap was just another style of cap in the promotional apparel range; however one simple design made it a well known fashion material which is still famous 6 years later.

The reason why this product still exists and is still so popular is because it was targeted directly at the younger generation and celebrities. Audigier used his intelligence to figure out what would trigger the young demographic to purchase his Von Dutch cap and that was to market it through famous celebrity icons. After the Von Dutch cap was produced Audigier handed the caps out to the current generation of hot young stars like Ashton Kutcher , Britney Spears, Paris Hilton and Justine Timberlake. The caps became a fashion trend and today Aduigier admits that he still sells 1,000 caps a week.

LA Dodgers Hat Director CapAnother example of a promotional cap that has taken the fashion industry by storm is the Director Cap now known as the 'LA Dodgers Cap'. Stars such as Hip Hop and Rap celebrities are seen wearing the caps as their everyday piece of clothing. Funnily the younger generation will notice this as a term of conformity and will adapt it to their everyday lives. Like the Trucker Cap, the LA Cap till today is still extremely popular due to the fact that it was aimed at the younger, fashionable, stylistic generation.

Overall the value of Promotional Products is dependent on what you make of it. With innovative ideas along with discovering the right target market companies will create not only exposure to your branding but also generate a demand to have your merchandise.

10 Reasons why to use Promotional Products

Everything About Promotional Products SIX VERY GOOD TIPS

5 Tips on How to Choose Which Wholesale Promotional Products to Offer

Promotional products: the Multifunctional roles -

African fashion features on Fashion Television

Promotional Products Revealed to be Most Affordable Effective Way to Advertise

Promotional Mugs – An Everyday Item

Exclusive ASI Survey On Promotional Products ROI Released

Promotional Products Industry History and Overview

Trade Show Marketing Made Easy With Promotional Products:

Why are People Never Taken to Task?

Lesson #1: Be One Of A Kind

Promotional products a means to cultivate school spirit

Promotional products for your company’s anniversary

Redesigning Websites is a Need Of Time

Redesigning websites is a need of time

Cheap Promotional Products

Promotional Products are a Key Ingredient in Integrated Marketing

PROMO PRODUCTS BOOST SALES

Promotional products offer you a unique opportunity

Home > Marketing > Elyse Cabral > How Promotional Caps became a Fashion Trend > Google +

Free PDF Download
Tips for a Successful Gift with Purchase Campaign - By Elyse Cabral

About the Author: Elyse Cabral

RSS for Elyse's articles - Visit Elyse's website
JEM Promotional Products is a boutique promotional products agency with a focus on developing innovative promotional concepts for its clients. At JEM Promotional Products our intention is to provide practical support, to all our clients by assuring that their marketing campaigns, conferences, festivals and major events are all memorable successes, by recommending the use of appropriate promotional products, delivered on time and of the highest quality. Our team have put together an extensive range of articles, marketing guides and resources to assist our clients to achieve success in their campaigns.
Click here to visit Elyse's website.

More from Elyse Cabral
The Power of a Brand Name and how to make your own brand powerful
Sometimes the most common Promotional Products can be the most effective
Promotional Marketing Tips for Small Businesses
Tips for a Successful Gift with Purchase Campaign
Adding Value to your Corporate Christmas Gift

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured Blog

Syndicate Mortgages Blog
By Canada Mortgage, Mortgage Canada Rates

How Promotional Caps became a Fashion Trend

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: