How to make your Promotional Products meaningul and unique
How to make your Promotional Products meaningul and unique
The one occasion that comes clearly back to mind is when I was at the newsagent last week. I stood comparing two fashion magazines, both similar in price and content. They were also both giving away a free GWP; the only differentiating factor came down to the type of gift being given. One had a plum coloured lip-gloss; where as the other magazine had a compact mirror with a hair brush on one end. I thought 'wow, wouldn't that be great to put in my handbag'. I also was thinking that this product is really UNIQUE, where as I had seen plenty of magazines give away lip gloss.
The other aspect that caught my attention was the fact that the cover story was 'how to manage your hair on the go'. The fact that the GWP related to the cover story was not lost on me. It actually made the gift all the more MEANINGFUL in my eyes; and it even made me more curious to read the magazine in order to learn how to use this wonderful product to successfully manage my hair.
The decision was made; I paid my money, took my magazine and was one very happy customer. Already I was wondering if the same magazine would give another gift away next month; and in my mind I am developing a loyalty to this product without even realising it; all because of one GWP that probably cost the company less than $1.
As a promotional product consultant I know the reason I choose one product over the other; it was because the product I choose was actually meaningful and unique. It related to the company and to the article in the magazine. It was also a unique product I had never seen before.
Being unique and meaningful does not necessarily involve spending thousands creating a one of a kind product. It can be as simple as picking a product that represents your company. Don't just give away pens for the sake of giving away something; instead you need to start thinking outside of the square. If you are a hairdresser why not give your customers printed hair-brushes; or if you are an I.T. Consultant you can give out stress items in the shape of a computer. Gone are the days where promotional products consisted of pens, shirts and mugs. With the advent of customised products being made overseas, your imagination is now the only limitation. Remember, the key to getting your marketing campaign noticed is to make your promotional products meaningful and unique.
How to make your Promotional Products meaningul and unique - To learn more about this author, visit Elyse Cabral's Website.
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As I lie here in bed, I casually glance around my room; I count 6 products that I received as my Gift with Purchase. My instant reaction is 'wow, companies give away a lot of free products' and then I wonder 'for what reason?'. The more I ponder this I think back to the time at which I purchased the products. I wonder…did I choose the product over a substitute product because of the GWP and did I even choose the product over another product that had a GWP? 4 out of the 6 occasions, my answer is yes.
The one occasion that comes clearly back to mind is when I was at the newsagent last week. I stood comparing two fashion magazines, both similar in price and content. They were also both giving away a free GWP; the only differentiating factor came down to the type of gift being given. One had a plum coloured lip-gloss; where as the other magazine had a compact mirror with a hair brush on one end. I thought 'wow, wouldn't that be great to put in my handbag'. I also was thinking that this product is really UNIQUE, where as I had seen plenty of magazines give away lip gloss.
The other aspect that caught my attention was the fact that the cover story was 'how to manage your hair on the go'. The fact that the GWP related to the cover story was not lost on me. It actually made the gift all the more MEANINGFUL in my eyes; and it even made me more curious to read the magazine in order to learn how to use this wonderful product to successfully manage my hair.
The decision was made; I paid my money, took my magazine and was one very happy customer. Already I was wondering if the same magazine would give another gift away next month; and in my mind I am developing a loyalty to this product without even realising it; all because of one GWP that probably cost the company less than $1.
As a promotional product consultant I know the reason I choose one product over the other; it was because the product I choose was actually meaningful and unique. It related to the company and to the article in the magazine. It was also a unique product I had never seen before.
Being unique and meaningful does not necessarily involve spending thousands creating a one of a kind product. It can be as simple as picking a product that represents your company. Don't just give away pens for the sake of giving away something; instead you need to start thinking outside of the square. If you are a hairdresser why not give your customers printed hair-brushes; or if you are an I.T. Consultant you can give out stress items in the shape of a computer. Gone are the days where promotional products consisted of pens, shirts and mugs. With the advent of customised products being made overseas, your imagination is now the only limitation. Remember, the key to getting your marketing campaign noticed is to make your promotional products meaningful and unique.
How to make your Promotional Products meaningul and unique - To learn more about this author, visit Elyse Cabral's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Create Your Image with Promotional Products - JEM Promotional Products focus on creating Innovative Promotional Concepts to integrate with your marketing campaign. Our Create Your Image Blog showcases new promotional products, promotional marketing tips, promotional industry news, promotional merchandise campaigns from all over the World, and will keep you up to date with the latest JEM Promotional Products news.
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