Running Franchise Merchandise Programs through Online Stores
Running Franchise Merchandise Programs through Online Stores
The same philosophy should also be implemented when it comes to creating the Uniform and Merchandise range for the franchise; each store should be expected to have the same uniform and promotional items available. The easiest way to achieve this is with a set merchandise program and an online store which the uniforms, merchandise and promotional items can be purchased through. JEM Promotional Products can offer an online store where the whole range of merchandise and promotional marketing products for in-store promotions can be sold to individual franchise owners across the country. We also handle the distribution so that Head Office have one less thing to worry about and there is consistency across all mediums.
The benefits of a Franchise Chain having an online Merchandise Store:
* Ensure your brand is protected
Just like you ensure that your franchises offer the same goods and services across the board you should ensure that consistent branding is used across all your merchandise including staff uniforms. Even if all the stores use the same logo there can still be inconsistency in printing or embroidery if the job is not done by the one company. The quality of your merchandise can have a negative impact on how customers perceive the business.
* Gain group buying power and economies of scale
Imagine the difference in price between one franchise store buying 10 shirts for their staff and all 100 stores buying the same shirt increasing the quantity to 1,000. There are not only price benefits associated with buying in bulk, there is also the opportunity to create a product that is unique to you. By producing larger quantities we are able to take your job off-shore and have it manufactured in China which means that we can customise the product to your exact specifications. We can make the shirt the PMS colour of your logo and we can use more creative embroidery and printing methods. Click here to read more about Custom Made Promotional Products.
* Provide Marketing Support to Franchise Owners
Advertising and marketing is commonly organised through the Franchise Head Office and Promotional Products are a form of advertising and should therefore be organised in conjunction with the national marketing campaigns. It is crucial that the same marketing message is being communicated across the board and the only way to do this is by organising everything centrally including in-store promotions.
For example a coffee chain may decide to give away a coffee cup holder tote bag with every 4 cups of coffee purchased. Imagine if a customer sees the advertisement in the newspaper only to find that their local store does not have the offer available. By coordinating this through the Head Office and having the Online Merchandise Store available for the individual franchises to order however much they need of the item you begin to run your in-store promotions more effectively.
There is a lot of flexibility in terms of what you can achieve with a Franchise Merchandise WebShop, whether you want to gain additional revenue by selling merchandise to your franchise owners or if you want to use the WebShop to provide marketing support where you don't charge for the merchandise but use it as a central ordering system where we control the national distribution JEM Promotional Products can customise our service to meet your needs.
Running Franchise Merchandise Programs through Online Stores - To learn more about this author, visit Elyse Cabral's Website.
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Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. One of the biggest challenges with franchises is ensuring that franchise owners adhere to the guidelines set by Head Office so that there is consistency across all the stores. If you take a fast food chain for example the menu is always consistent because customers expect to find the same range available at all the stores.
The same philosophy should also be implemented when it comes to creating the Uniform and Merchandise range for the franchise; each store should be expected to have the same uniform and promotional items available. The easiest way to achieve this is with a set merchandise program and an online store which the uniforms, merchandise and promotional items can be purchased through. JEM Promotional Products can offer an online store where the whole range of merchandise and promotional marketing products for in-store promotions can be sold to individual franchise owners across the country. We also handle the distribution so that Head Office have one less thing to worry about and there is consistency across all mediums.
The benefits of a Franchise Chain having an online Merchandise Store:
* Ensure your brand is protected
Just like you ensure that your franchises offer the same goods and services across the board you should ensure that consistent branding is used across all your merchandise including staff uniforms. Even if all the stores use the same logo there can still be inconsistency in printing or embroidery if the job is not done by the one company. The quality of your merchandise can have a negative impact on how customers perceive the business.
* Gain group buying power and economies of scale
Imagine the difference in price between one franchise store buying 10 shirts for their staff and all 100 stores buying the same shirt increasing the quantity to 1,000. There are not only price benefits associated with buying in bulk, there is also the opportunity to create a product that is unique to you. By producing larger quantities we are able to take your job off-shore and have it manufactured in China which means that we can customise the product to your exact specifications. We can make the shirt the PMS colour of your logo and we can use more creative embroidery and printing methods. Click here to read more about Custom Made Promotional Products.
* Provide Marketing Support to Franchise Owners
Advertising and marketing is commonly organised through the Franchise Head Office and Promotional Products are a form of advertising and should therefore be organised in conjunction with the national marketing campaigns. It is crucial that the same marketing message is being communicated across the board and the only way to do this is by organising everything centrally including in-store promotions.
For example a coffee chain may decide to give away a coffee cup holder tote bag with every 4 cups of coffee purchased. Imagine if a customer sees the advertisement in the newspaper only to find that their local store does not have the offer available. By coordinating this through the Head Office and having the Online Merchandise Store available for the individual franchises to order however much they need of the item you begin to run your in-store promotions more effectively.
There is a lot of flexibility in terms of what you can achieve with a Franchise Merchandise WebShop, whether you want to gain additional revenue by selling merchandise to your franchise owners or if you want to use the WebShop to provide marketing support where you don't charge for the merchandise but use it as a central ordering system where we control the national distribution JEM Promotional Products can customise our service to meet your needs.
Running Franchise Merchandise Programs through Online Stores - To learn more about this author, visit Elyse Cabral's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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