The Benefits of having a Company Uniform

Guest post by: Elyse Cabral
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Do you remember your school days when you did not have to worry each morning about what to wear; you just put on your uniform and off you would go to school? As adults our lives are ten times busier and yet we choose to complicate things further by not having a uniform. There are many benefits associated with having a company uniform not only for the company itself but also for the employees and customers.

Benefits to the Company:

• Your staff will become walking billboards for your brand. When they go to get lunch or go to appointments, potential customers will be exposed to your company through the branding on their uniform.
• Your employees will stand out in a crowd. This is particularly important at trade shows and other marketing related events. Your staff will also be unique and distinct as no one from the general public will have the same outfit as them.
• Your staff will be on time! No more wasted time trying to select an outfit in the morning.
• If you register a Non-Compulsory Uniform with AusIndustry you may be exempt from Fringe Benefit Tax on any contributions made towards the uniform

Benefits to the Employee:

• Employees feel a sense of unity. Why do you think sporting teams, the army and schools all have uniforms? By putting on a uniform employees feel like they are adopting a different persona. There are certain industries that have completely migrated to uniforms such as the hospitality (e.g. hotels, bars and clubs) industry where uniforms are seen as part of their service provision.
• Uniforms have a positive impact on people’s behaviour – when they are wearing a uniform they know that their behaviour may reflect well or poorly on their employer and are therefore more conscious of their actions.
• Uniforms promote equality – there is less pressure for employees to spend money so they can look a certain way.
• There are some tax benefits to employees as they may be able to claim a deduction for purchasing a Non-Compulsory Uniform if it is registered with AusIndustry.

Benefits to Customers

• Uniforms also help your customers; they know who to approach for help. Uniforms are particularly important for events because your customers may be at a location unknown to them and if everyone is dressed casually it becomes awkward trying to work out who is actually hosting the event.

The important point to remember is that a Uniform does not equal boring. Times have changed from the hi-waisted pleated front ladies’ pants that were the only style available; there are now much more designer styles available. Low-rise pants are common now as are many of the latest fashion features and trends. Corporate Uniforms tend to follow current fashions and trends so if hem lines are up then so are the hems in the Uniforms available.

Naturally, Uniform styles will always lean towards the classical middle ground so they will last the test of time as far as fashion trends go, so the financial investment is justified in the long term. The fact that Uniforms provide your staff with corporate apparel that is approved by management is an important aspect especially when you take into consideration how important image and client perceptions can be. Inappropriate attire can really test business relationships so if that has ever been an issue then Uniforms are the solution.

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About the Author: Elyse Cabral

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JEM Promotional Products is a boutique promotional products agency with a focus on developing innovative promotional concepts for its clients. At JEM Promotional Products our intention is to provide practical support, to all our clients by assuring that their marketing campaigns, conferences, festivals and major events are all memorable successes, by recommending the use of appropriate promotional products, delivered on time and of the highest quality. Our team have put together an extensive range of articles, marketing guides and resources to assist our clients to achieve success in their campaigns.
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