The Benefits of having a Company Uniform
The Benefits of having a Company Uniform
Benefits to the Company:
• Your staff will become walking billboards for your brand. When they go to get lunch or go to appointments, potential customers will be exposed to your company through the branding on their uniform.
• Your employees will stand out in a crowd. This is particularly important at trade shows and other marketing related events. Your staff will also be unique and distinct as no one from the general public will have the same outfit as them.
• Your staff will be on time! No more wasted time trying to select an outfit in the morning.
• If you register a Non-Compulsory Uniform with AusIndustry you may be exempt from Fringe Benefit Tax on any contributions made towards the uniform
Benefits to the Employee:
• Employees feel a sense of unity. Why do you think sporting teams, the army and schools all have uniforms? By putting on a uniform employees feel like they are adopting a different persona. There are certain industries that have completely migrated to uniforms such as the hospitality (e.g. hotels, bars and clubs) industry where uniforms are seen as part of their service provision.
• Uniforms have a positive impact on people’s behaviour – when they are wearing a uniform they know that their behaviour may reflect well or poorly on their employer and are therefore more conscious of their actions.
• Uniforms promote equality – there is less pressure for employees to spend money so they can look a certain way.
• There are some tax benefits to employees as they may be able to claim a deduction for purchasing a Non-Compulsory Uniform if it is registered with AusIndustry.
Benefits to Customers
• Uniforms also help your customers; they know who to approach for help. Uniforms are particularly important for events because your customers may be at a location unknown to them and if everyone is dressed casually it becomes awkward trying to work out who is actually hosting the event.
The important point to remember is that a Uniform does not equal boring. Times have changed from the hi-waisted pleated front ladies’ pants that were the only style available; there are now much more designer styles available. Low-rise pants are common now as are many of the latest fashion features and trends. Corporate Uniforms tend to follow current fashions and trends so if hem lines are up then so are the hems in the Uniforms available.
Naturally, Uniform styles will always lean towards the classical middle ground so they will last the test of time as far as fashion trends go, so the financial investment is justified in the long term. The fact that Uniforms provide your staff with corporate apparel that is approved by management is an important aspect especially when you take into consideration how important image and client perceptions can be. Inappropriate attire can really test business relationships so if that has ever been an issue then Uniforms are the solution.
The Benefits of having a Company Uniform - To learn more about this author, visit Elyse Cabral's Website.
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Do you remember your school days when you did not have to worry each morning about what to wear; you just put on your uniform and off you would go to school? As adults our lives are ten times busier and yet we choose to complicate things further by not having a uniform. There are many benefits associated with having a company uniform not only for the company itself but also for the employees and customers.
Benefits to the Company:
• Your staff will become walking billboards for your brand. When they go to get lunch or go to appointments, potential customers will be exposed to your company through the branding on their uniform.
• Your employees will stand out in a crowd. This is particularly important at trade shows and other marketing related events. Your staff will also be unique and distinct as no one from the general public will have the same outfit as them.
• Your staff will be on time! No more wasted time trying to select an outfit in the morning.
• If you register a Non-Compulsory Uniform with AusIndustry you may be exempt from Fringe Benefit Tax on any contributions made towards the uniform
Benefits to the Employee:
• Employees feel a sense of unity. Why do you think sporting teams, the army and schools all have uniforms? By putting on a uniform employees feel like they are adopting a different persona. There are certain industries that have completely migrated to uniforms such as the hospitality (e.g. hotels, bars and clubs) industry where uniforms are seen as part of their service provision.
• Uniforms have a positive impact on people’s behaviour – when they are wearing a uniform they know that their behaviour may reflect well or poorly on their employer and are therefore more conscious of their actions.
• Uniforms promote equality – there is less pressure for employees to spend money so they can look a certain way.
• There are some tax benefits to employees as they may be able to claim a deduction for purchasing a Non-Compulsory Uniform if it is registered with AusIndustry.
Benefits to Customers
• Uniforms also help your customers; they know who to approach for help. Uniforms are particularly important for events because your customers may be at a location unknown to them and if everyone is dressed casually it becomes awkward trying to work out who is actually hosting the event.
The important point to remember is that a Uniform does not equal boring. Times have changed from the hi-waisted pleated front ladies’ pants that were the only style available; there are now much more designer styles available. Low-rise pants are common now as are many of the latest fashion features and trends. Corporate Uniforms tend to follow current fashions and trends so if hem lines are up then so are the hems in the Uniforms available.
Naturally, Uniform styles will always lean towards the classical middle ground so they will last the test of time as far as fashion trends go, so the financial investment is justified in the long term. The fact that Uniforms provide your staff with corporate apparel that is approved by management is an important aspect especially when you take into consideration how important image and client perceptions can be. Inappropriate attire can really test business relationships so if that has ever been an issue then Uniforms are the solution.
The Benefits of having a Company Uniform - To learn more about this author, visit Elyse Cabral's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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