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Use Promotional Products To Communicate Your Marketing Campaign Message
| Guest post by: Elyse Cabral |
Article Overview: Our latest article focuses on the benefits of integrating promotional products in to your marketing mix to better communicate your campaign message
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Free Download - Tips for a Successful Gift with Purchase Campaign By Elyse Cabral |
Use Promotional Products To Communicate Your Marketing Campaign Message
Promotional Products are a valuable tool and can improve the performance of other marketing communications such as PR and Newspaper advertising, when combined to create an Integrated Marketing Campaign (IMC).
The Australian promotional products industry is booming with the latest statistics showing promotional products sales reaching a record high in Australia totally $1.56 billion - an increase of 35% over the last 3 years.
A well planned and strategised promotional products campaign will:
* Create Customer Loyalty & Goodwill
No-one can deny the simple fact that people love receiving gifts. Whether it is a gift received in thanks for an order you've placed or just a gift received unexpectedly, your client will appreciate the gift and remember you and your company for it. A hand-written note given with a Parker pen gift set is sure to be used by any top executive.
* Break through to your target market
Promotional products are one of the most targeted marketing tools when used correctly. There is at least one promotional product that is relevant to every industry sector that will be almost guaranteed to be received positively by your client, and even more importantly, used regularly - grabbing their attention and constantly repeating your marketing message. Find out your clients favourite sport or pastime and pick a product you know they'll love. Perhaps a fresh set of logo customised golf balls, packaged nicely with a Greg Norman polo shirt would get a fantastic response, utilised as a promotional giveaway at your next golf event?
* Seek maximum repetition of your marketing message
Many promotional products have a large branding area and are ideal for promoting the message for your latest marketing campaign. Choosing a cost-effective and regularly used desk item such as customised post-it notes, or even a custom printed mouse pad will ensure that your message generates Top of Mind Awareness (TOMA) with your client.
* Motivate end-user response and action
Promotional Products are extremely effective when used to encourage a desired reaction. At your next tradeshow, advertise prior to the event for trade show attendees to visit your stand to receive a free gift. In return for your gift, you may ask the attendee to register for your company newsletter - and more often than not they will be more than willing to do this to receive a freebie!
Our big tip - pre-plan your gift idea to ensure you get the best price, choose the right promotional product, and ensure delivery on time for your event!
Promotional Products are a Key Ingredient in Integrated Marketing
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Promotional Products - Mutually Advantageous Form of Marketing K2
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About the Author: Elyse Cabral RSS for Elyse's articles - Visit Elyse's website Click here to visit Elyse's website   How to make your Promotional Products meaningul and unique Use Promotional Products To Communicate Your Marketing Campaign Message The Power of a Brand Name and how to make your own brand powerful What constitutes a good promotional product for your event Adding Value to your Corporate Christmas Gift |
Related Forum Posts
Advertising is the essential
- Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted.
It’s enssential
Re: SES Toronto Next Week
- In that case, how about the following?
Track: Get Me Up to Speed
* State of Search Marketing in Canada
Track: Practical & Actionable
* Beyond Linkbait: Getting Authoritative Online Mentions
Track: Advanced
* User Search Behavior
* Social Media Success
* Web 2.0 & Search Engines
* Giving Credit Where It’s Due: Which Campaign Sold What?
niche forum categories
- I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]...
Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here...
Just a few thoughts:
Better Blogging
Developing Info Products
Internet Marketing
Presentation Skills
More How to's
Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Re: Those Annoying Telemarketers
- When I was making phone calls I received 2 different messages that really stood out...
Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person.
Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though.
I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: Kevin needs "social glue" ideas
- [quote="BuzzAroundBooks":1yomg44b]
1.) 10 Recent Posts (takes you to the list of the 10 most recent posts)
2.) Forum Contest & Prizes
3.) How to get started in the EvanCarmichael.com Forums
4.) How to promote yourself in the EvanCarmichael.com Forums
5.) How to start a small business (list of threads with related topics)
6.) SEO Tips (list of threads with related topics)
7.) Better Blogging (list of threads with related topics)
8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books)
9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them)
10.) Kevin's Case Studies
*I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b]
If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts.
Shri
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