Creating Your Unique Value Proposition
Creating Your Unique Value Proposition
Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition.
What Makes You Different?
The first step in creating a unique value proposition is to discover what your competitors do well and then find a way to either do it better, or offer a guarantee that puts you on a completely different level.
Here are a couple of ways to discover more about your competition.
1. Buy from them.
Buying from your competitors allows you to see how they handle the sales process from beginning to end. In addition, you may also start receiving their emails and brochures, allowing you to understand how they are marketing to their customers.
If one of your competitors sells products on their website, go on and make a purchase. Call their Customer Service and ask a few questions. Do you get the information you need in an efficient manner? Was it easy to find the product you wanted? Was the checkout process easy? Did you get an email confirmation right away? Did the product ship quickly? Did the company follow up with any additional marketing?
Making an actual purchase from your competition can teach you quite a bit about what they do well and what they can improve upon. It can also give you some ideas for serving your customers better.
2. Sign up for their newsletter.
Many companies have a regular newsletter they send out to clients via email. Find the competitors that do this and sign up for it. What types of information are they providing to their customers? Are they offering real value in their newsletter or are they simply pushing their products?
Studying how your competition provides value can help you position your own products and services and to make them unique.
After you’ve spent some time understanding your competition, create a spreadsheet that compares what they do well with what you do well. Doing this always provides additional ideas for improving the value you provide your customer base.
Ideas for Making Your Company Unique
One easy way to make your offers unique is to package goods and services together in a new way. Try packaging main items along with a few accessory items. If you’re a service provider, try offering extended services options at no additional charge.
You can also create value through excellence in customer service. Vow to return customer calls within 60 minutes or provide a compelling guarantee that install differentiates your business. There are many ways to stand out from the crowd that don't rely on a particular product or service offering. Think about it and be creative.
Once you have defined the unique value you can bring your clients, make sure you communicate this value through all your marketing channels, including your website, direct mail, brochures and newsletters.
Creating and communicating your unique value proposition is the groundwork for your entire marketing program. Don't ignore it!
Creating Your Unique Value Proposition - To learn more about this author, visit Corte Swearingen's Website.
Like this article? Share it with your friends
Do you know the unique value you bring to customers?
Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition.
What Makes You Different?
The first step in creating a unique value proposition is to discover what your competitors do well and then find a way to either do it better, or offer a guarantee that puts you on a completely different level.
Here are a couple of ways to discover more about your competition.
1. Buy from them.
Buying from your competitors allows you to see how they handle the sales process from beginning to end. In addition, you may also start receiving their emails and brochures, allowing you to understand how they are marketing to their customers.
If one of your competitors sells products on their website, go on and make a purchase. Call their Customer Service and ask a few questions. Do you get the information you need in an efficient manner? Was it easy to find the product you wanted? Was the checkout process easy? Did you get an email confirmation right away? Did the product ship quickly? Did the company follow up with any additional marketing?
Making an actual purchase from your competition can teach you quite a bit about what they do well and what they can improve upon. It can also give you some ideas for serving your customers better.
2. Sign up for their newsletter.
Many companies have a regular newsletter they send out to clients via email. Find the competitors that do this and sign up for it. What types of information are they providing to their customers? Are they offering real value in their newsletter or are they simply pushing their products?
Studying how your competition provides value can help you position your own products and services and to make them unique.
After you’ve spent some time understanding your competition, create a spreadsheet that compares what they do well with what you do well. Doing this always provides additional ideas for improving the value you provide your customer base.
Ideas for Making Your Company Unique
One easy way to make your offers unique is to package goods and services together in a new way. Try packaging main items along with a few accessory items. If you’re a service provider, try offering extended services options at no additional charge.
You can also create value through excellence in customer service. Vow to return customer calls within 60 minutes or provide a compelling guarantee that install differentiates your business. There are many ways to stand out from the crowd that don't rely on a particular product or service offering. Think about it and be creative.
Once you have defined the unique value you can bring your clients, make sure you communicate this value through all your marketing channels, including your website, direct mail, brochures and newsletters.
Creating and communicating your unique value proposition is the groundwork for your entire marketing program. Don't ignore it!
Creating Your Unique Value Proposition - To learn more about this author, visit Corte Swearingen's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Corte's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Book of Leadership Find It. Use It. Law of Attraction in Action Red Realestate CSS Template Marketing ScoreCard |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||