Five Effective Link Building Strategies
Five Effective Link Building Strategies
If your content is first-rate, then other websites will naturally start linking to your website. The search engines quickly pick up on this and slowly give your website more “authority.” Higher authority means more targeted free traffic coming your way.
But if you simply wait for other people to link to your site, you may be waiting for a long time. It makes sense to be proactive in your link-building program.
Here are five strategies for building momentum in actively acquiring links to your site.
Strategy #1: Submit to Quality Directories
This strategy involves submitting your site to quality web directories that manually review each website. In most cases, you will pay a fee for the review process.
Some people will tell you that the search engines do not like paid links and devalue them. According to Google engineer Matt Cutts, you should only submit your site to quality directories that use a manual submission process. In this way, a live person is actually reviewing your site for approval before it is included in the directory.
You can research quality directories on Google, but here are my top ten.
1. dmoz.org
2. dir.yahoo.com
3. lii.org
4. stpt.com/directory
5. business.com
6. joeant.com
7. chiff.com
8. skaffe.com
9. ezilon.com
10. botw.org
Strategy #2: Submit Articles
A very good strategy for building links is to rewrite some of your website content and submit it as a standalone article.
The key to this is to include links back to your website in either the article body or in the Author Bio area. These links will be discovered by the search engines and will help grow your link popularity.
The article sites I've listed below are considered some of the very best. I recommend you visit each one and set up a free author account.
1. ezinearticles
2. articlealley
3. articlebase
4. articlecity
5. articledashboard
6. goarticles
To get started, write an original article pertaining to your area of expertise and submit this same article to each of the above article sites.
If you want to use an existing article from your site, I recommend rewriting it in order to avoid possible duplicate content issues. Search engines try to filter out duplicate content in their search results in order to provide diverse results for any single search query. By making your article a bit different, you will help ensure the original content on your site doesn't get pushed down in the rankings.
Strategy #3: Anchor Text
Anchor text simply refers to the actual wording used in the link pointing back to your site. The search engines monitor this text so make sure it includes the main keyword for the content page it is pointing towards.
As an example, if you have a webpage that uses "Article Submission" as the main keyword, then a good anchor link text would be:
Click here for more information on article submission strategies
Strategy #4: Forums and Blogs
Another way way to get inbound links is by answering questions on forums and posting helpful thoughts on business related blogs. Be careful here. Your primary motivation must be to help people. If you simply make a short unhelpful comment so that you can leave your name and website URL in the posting, this idea will backfire.
As Internet marketing guru Ken Evoy has said - "Keep it real!"
Strategy #5: Establish Deep Links
As you work to establish a link building program, work to get links to pages other than your home page. Yes, you certainly want links to your homepage, but it is very important to also establish links deeper into your site.
One easy way to do this is with the links you develop through submitting articles. One strategy I recommended was to submit a shorter version of an article already contained on your site. If you do this, you can simply add a final sentence that points readers back to the larger version of teh article for more information.
So there you have it. Five simple strategies that will do wonders in growing high-quality inbound links that will make the search engines take notice. Start designing your inbound linking program today. It’s one of the most important things you can do to grow your organic traffic.
Five Effective Link Building Strategies - To learn more about this author, visit Corte Swearingen's Website.
Like this article? Share it with your friends
If you’re a small business owner with a website, the best way to increase your organic traffic is to write interesting and compelling content that is focused towards your target market.
If your content is first-rate, then other websites will naturally start linking to your website. The search engines quickly pick up on this and slowly give your website more “authority.” Higher authority means more targeted free traffic coming your way.
But if you simply wait for other people to link to your site, you may be waiting for a long time. It makes sense to be proactive in your link-building program.
Here are five strategies for building momentum in actively acquiring links to your site.
Strategy #1: Submit to Quality Directories
This strategy involves submitting your site to quality web directories that manually review each website. In most cases, you will pay a fee for the review process.
Some people will tell you that the search engines do not like paid links and devalue them. According to Google engineer Matt Cutts, you should only submit your site to quality directories that use a manual submission process. In this way, a live person is actually reviewing your site for approval before it is included in the directory.
You can research quality directories on Google, but here are my top ten.
1. dmoz.org
2. dir.yahoo.com
3. lii.org
4. stpt.com/directory
5. business.com
6. joeant.com
7. chiff.com
8. skaffe.com
9. ezilon.com
10. botw.org
Strategy #2: Submit Articles
A very good strategy for building links is to rewrite some of your website content and submit it as a standalone article.
The key to this is to include links back to your website in either the article body or in the Author Bio area. These links will be discovered by the search engines and will help grow your link popularity.
The article sites I've listed below are considered some of the very best. I recommend you visit each one and set up a free author account.
1. ezinearticles
2. articlealley
3. articlebase
4. articlecity
5. articledashboard
6. goarticles
To get started, write an original article pertaining to your area of expertise and submit this same article to each of the above article sites.
If you want to use an existing article from your site, I recommend rewriting it in order to avoid possible duplicate content issues. Search engines try to filter out duplicate content in their search results in order to provide diverse results for any single search query. By making your article a bit different, you will help ensure the original content on your site doesn't get pushed down in the rankings.
Strategy #3: Anchor Text
Anchor text simply refers to the actual wording used in the link pointing back to your site. The search engines monitor this text so make sure it includes the main keyword for the content page it is pointing towards.
As an example, if you have a webpage that uses "Article Submission" as the main keyword, then a good anchor link text would be:
Click here for more information on article submission strategies
Strategy #4: Forums and Blogs
Another way way to get inbound links is by answering questions on forums and posting helpful thoughts on business related blogs. Be careful here. Your primary motivation must be to help people. If you simply make a short unhelpful comment so that you can leave your name and website URL in the posting, this idea will backfire.
As Internet marketing guru Ken Evoy has said - "Keep it real!"
Strategy #5: Establish Deep Links
As you work to establish a link building program, work to get links to pages other than your home page. Yes, you certainly want links to your homepage, but it is very important to also establish links deeper into your site.
One easy way to do this is with the links you develop through submitting articles. One strategy I recommended was to submit a shorter version of an article already contained on your site. If you do this, you can simply add a final sentence that points readers back to the larger version of teh article for more information.
So there you have it. Five simple strategies that will do wonders in growing high-quality inbound links that will make the search engines take notice. Start designing your inbound linking program today. It’s one of the most important things you can do to grow your organic traffic.
Five Effective Link Building Strategies - To learn more about this author, visit Corte Swearingen's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Corte's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Setting Priorities Worksheet Internet Marketing Campaigns Business Plan Sample The Entrepreneurial Sweet Spot Increasing Coaching Effectiveness |
|
 | ||
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||