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3 Simple Ways to get RESULTS at your next event
| Guest post by: Maribeth Kuzmeski |
Article Overview: Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event.
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Free Download - “Free” can get your clients going wild! But what’s in it for you? By Maribeth Kuzmeski |
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals
and new business. You may be able to get the crowds through the door,
but what are they there for? Even with its challenges, however, event
marketing is still one of the best ways to gather potentially
interested individuals for a specific purpose - the scheduled
event. But there are three simple things that may
significantly improve the results of your next event.
1.
Compelling invite. A compelling, What’s in it for me?
(the reader) invitation. The benefits need to shout out to the reader
and must answer the question, “Why should I attend?” and “Why should I
care?”
2. Personal touch. A campaign of phone
calls should be, when possible, incorporated to personally invite guests
to your event. Let them know why they may want to attend and why this
event should matter to them. These calls will increase your attendance,
sometimes dramatically, beyond just a mailed invite. And, if your event
is a bring-a-friend/referral type event, this can be effectively
clarified in the phone call to invite. Without the calls, events today
are likely to have much lighter attendance than in the past.
3.
Systematic follow up. Have a systematic follow up plan that is
detailed, in writing, and assigned in advance. Design your reason,
before the event, that you will use to contact participants afterward.
You may call to schedule an appointment, send out a picture of the
individual(s) from the event and call, or discuss some educational topic
from the event. Script it out and simply execute after the event. The
red zone opportunity occurs after you have completed the event.
Certainly don’t do all the work and then drop the ball on the follow up
(although many do). It may be the least fun part of hosting an event,
but the only real activity that matters.
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Article Tags: event marketing, Maribeth Kuzmeski, prospecting, Red Zone Marketing, red zone opportunity, sales
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About the Author: Maribeth Kuzmeski RSS for Maribeth's articles - Visit Maribeth's website Click here to visit Maribeth's website   Manufacturing Loyal Employees Is it Possible Do You Have a aReputationa aFreea can get your clients going wild But whatas in it for you A Picture Says 1000 WordsaEspecially on The Internet Network Like Its Your Job 12 Ways to Create Job Connections in a Virtual World |
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