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Are You a Problem Solver or a Problem Blamer?
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| Guest post by: Maribeth Kuzmeski |
Article Overview: I fly a decent amount and have had a lot of good and a lot of bad experiences with the airlines. The biggest issue I have with the airlines, especially my carrier of choice, is not that they make mistakes. I don’t expect any business to be perfect. At issue is how they deal with problems. Too often, their first reaction is to put the problem back with me. The protocol seems to be to assume first that the customer is wrong (blame), and take responsibility much later, if ever. How do you react when there is a problem with your product or service?
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Free Download - “Free” can get your clients going wild! But what’s in it for you? By Maribeth Kuzmeski |
Are You a Problem Solver or a Problem Blamer?
I fly a decent amount and have had a lot of good and a lot of
bad experiences with the airlines. The biggest issue I have with the
airlines, especially my carrier of choice, is not that they make mistakes. I
don’t expect any business to be perfect. At issue is how they deal with
problems. Too often, their first reaction is to put the problem back
with me. The protocol seems to be to assume first that the customer is
wrong (blame), and take responsibility much later, if ever. How do
you react when there is a problem with your product or service?
When I had an issue checking in to a flight this week, I
immediately heard, “You must have entered your frequent flyer number in
wrong… You must not have checked in properly… I see here, you didn’t pay
a change fee.” But actually a previous agent didn’t complete the
transaction properly, and there was no ticket number associated with the
reservation. It is like being guilty until proven innocent. It is such a
backwards method to customer service.
Are you a blamer or a solver? The first reaction of a
greater part of businesses – especially those in service related
businesses – is to react to a problem or complaint by assuming that the
problem was caused by the customer. That’s why we set up FAQ pages, and
often retrace the actions of our customers as a first step to solving
the problem. Even if we try not to displace the blame from ourselves,
our natural defense mechanisms kick in, and we typically react by
deflecting any blame. Unintentionally then, the blame is often placed on
the shoulders of our clients and customers.
Instead of taking this blamer approach, try the approach of a
solver - listening to the whole problem your customer has, asking
questions, checking and then solving - no matter who made the mistake.
It seems like smarter business to me.
We are all customers to somebody. The best way to determine if
our customers see us as solvers or blamers, is to consider how we react
when something goes wrong with a business working with us. Consider
what actions they take to resolve your problem and how it makes you
feel. They may think they’re being helpful, while you feel they’re
blaming you. For most of us, it is those companies that accept
responsibility for the problem that make us feel like our problems are
really being listened to and that we are being taken care of.
Are you ready to be a problem solver?
Article Tags: business problem solving, client service, customer service, Maribeth Kuzmeski, problem solvers, Red Zone Marketing
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About the Author: Maribeth Kuzmeski RSS for Maribeth's articles - Visit Maribeth's website Maribeth Kuzmeski, MBA President of Red Zone Marketing Maribeth is the President of the consulting firm, Red Zone Marketing. Maribeth and her firm consult with entrepreneurs on strategic business development, communication strategy and messaging. Maribeth is the author of 4 books including, "Red Zone Marketing: A Playbook for Winning All The Business You Want," has frequently appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications. She regularly speaks to audiences on topics relating to business development, marketing and sales strategies. Maribeth graduated with a degree in journalism from Syracuse University and has an MBA from The George Washington University. She lives in the Chicago, IL area with her husband Rich and 2 children. Click here to visit Maribeth's website A Response A Response The Biggest Mistake in Marketing The Art of Memorable Speaking Are Your Client Delight Efforts Misplaced aFreea can get your clients going wild But whatas in it for you |
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