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Successful Marketing Strategies for The Job Seekers
| Guest post by: Maribeth Kuzmeski |
Article Overview: Now you need much more than just an experience-filled resume, a cover letter and crossed fingers to land a great job. In order to get noticed, you need to think like a marketer. It requires looking at yourself as a brand that needs to literally grab attention. Here are 3 quick tips I learned from my friends who went from under-employed to gainfully employed.
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Free Download - Free can get your clients going wild! But what's in it for you? By Maribeth Kuzmeski |
Successful Marketing Strategies for The Job Seekers
I have several friends who recently found themselves in the market
for a new job – and, fortunately, have successfully landed another job.
Watching them through the process, I’ve concluded that finding a job in
today’s job market can be like conquering a new frontier – and not just
because the job market is flooded with stiff competition. The days of
mailing in your resume and receiving a phone call to set up an interview
are over. It’s actually very similar to the changes that have been
happening in marketing your business. If you want someone to notice you,
your business, or your product or service, you can’t do things the same
old way. Today, searching for most everything from a new job to a new
refrigerator begins - and sometimes ends - online.
Now you need
much more than just an experience-filled resume, a cover letter and
crossed fingers to land a great job. In order to get noticed, you need
to think like a marketer. It requires looking at yourself as a brand
that needs to literally grab attention.
Here are 3 quick tips I learned from my friends who went from under-employed to gainfully employed.
1. Networking and connecting is clearly the number one way to get the best job.
People hire people they know. So, get to know more people. And, great
networkers are capable of leaving something behind with everyone they
encounter—a thought, a memory, or a connection. The key is to get face
to face with a potential employer before, during and after the
interview. They have to see for themselves why they NEED to hire you.
Attend everything!
2. Forget the Traditional Resume.
Try bucking the traditional resume format to include eye catching (but
informative) headlines. This is one headline I saw used: “Responsible for a 20% Increase in Sales Over Past 5 Years.” Also
make sure you speak in benefits and results. Put your picture on your
resume. Turn your resume into your personal brochure filled with
interesting reading for your prospective employer. Give them what they
want to see, but stand out from the rest. What’s the downside?
3. Use video.
If you really want to capture the attention of a potential employer,
record a quick video. Use it to get an interview or as a follow-up after
an interview. Instead of just emailing a resume or a post-interview
thank-you note, include a link to a video of you. Carefully script your
response and record the quick message using a Flip video camera or even a
web cam. Post it on YouTube or some other service and send a link for
the video to your potential employer.
Standing out is the way to be heard above the competition – in marketing and in your job search. Good luck!
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Great topic Kevin!!
Jude
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