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Business Relationships- Power Partners

Written by: Tom Gosche

Article Overview: Matching Ideas With Resources

Business Relationships- Power Partners

I hope this past week was as great for you as it was for me. I had LOTS of meetings this week. Some with new contacts but most with contacts I have known for years. They were mainly meetings to discuss how we can work together. We were developing a power partnership business relationship.

I would love to work with my clients on every aspect of their Marketing and Branding Strategy. As I work with people, or they work through my e-workbook, I am mainly the “Idea guy.” My clients may sometimes have new ideas OR they know a current strategy works, but have not done it consistently. I have a few ideas about the strategy, but not the FULL expertise of helping them carry it out that specific strategy.

This is where my resources come in. I have developed an arsenal of resources for many specific areas of marketing and branding strategy. Need a professional photo, I have someone. Need help with QuickBooks, I have someone. When I refer these power partners, I know my clients will have a good experience with them. I also know that these resources will refer me when the need arises.
Developing these partnerships do not come easy. They are relationships you develop over time.

A great place to start is your local BNI chapter and your local Chamber of Commerce. If you need help recognizing who would be good power partners, please let me know, I would be happy to help you. I also have a part of my Free workbook, dedicated to this concept.

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Article Tags: arsenal, bni chapter, branding strategy, business relationship, chamber of commerce, free workbook, good experience, local chamber, marketing, partnership business, partnerships, power partners, power partnership, professional photo, relationships, strategy works



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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.
Re: Partnership questions - Thats a tough one. Partners are not my favorite. How much development do you have left and how much time and cost will it take to get you to a finished product?
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