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Consistency

Written by: Tom Gosche

Article Overview: Be consistent in your messages.

Consistency

My mission is to help develop my clients’ consistent message. The same message you can place on the back of your business card, Marketing materials, website and online media. Consistency is the key to reinforce your message instead of re-introducing your message. The more people see your consistent message, the more real estate your take up in their minds.

In January, after getting my website up and running, I spend some time “googling” my name. I found VERY old information on lots of different sites. There are many online networking sites, you may have signed up for and entered info on, but did not keep up with, so your message is old or different then what you have now.

You can do something about these… change them! You can request your password (if you forgot) and make those changes. Some of the info may not be changed. They are old links and there is not contact person for those. Since I do presentations at organizations, some of my past speeches are on those websites. That is just good for recognition and you may even want to link your web site to that, to add credibility!

What is your message? Is that message consistent on all your materials? If not, I know someone who can help!

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Article Tags: business card, card marketing, consistency, consistent message, contact person, credibility, marketing materials, real estate, speeches



Related Forum Posts
Anything Will Do.. - ...well, not quite anything. Personally, I like to see metappletonhors in my daily work and link what I experience to the blog topic. For example, I have a management blog. In it I might write about how today when I was out walking, I saw grass that had spilt our across the pavement where it hadn't been looked after. My link then is to how things can get out of control in a business you manage when you take you eye off things for a while - then it becomes a big job. Then I spin a bit more out of that. If I wanted to be very business focused, I would sign up to some specific RSS feeds inbound, using something like Feedreader to send me pressreleases, other people's news so that I don't have to hunt for it etc. Consistency of posting and varied, interesting thought provoking posts are what keeps a blog alive. Regards
Re: Best Internet Marketing Strategies - [quote="PromoBusiness":1g6hv9hl]I would honestly say, don't put all of your eggs in one basket. Years ago I was so proud to say that I could 'sell' to anyone in any industry. Over time I realized that certain industries were much more lucrative in terms of commissions and order quantity. I think the same idea definitely exists in internet advertising - if you are looking to one or two single sources of online marketing, you aren't seeing the whole picture. Keep with it, and try and make some kind of consistant effort.[/quote:1g6hv9hl] Yes, that's the best approach. While it's important to learn and understand one strategy at a time, it's also just important to broaden your efforts. Let's face it, we can't all be masters at any one strategy. It's best to diversify and make the most of our marketing efforts and reach the widest range of people as possible. Consistency is the key. Keep at it everyday, and you'll see results.
Re: Best Internet Marketing Strategies - [quote="Alan Mater":39r4ytcq][quote="PromoBusiness":39r4ytcq]I would honestly say, don't put all of your eggs in one basket. Years ago I was so proud to say that I could 'sell' to anyone in any industry. Over time I realized that certain industries were much more lucrative in terms of commissions and order quantity. I think the same idea definitely exists in internet advertising - if you are looking to one or two single sources of online marketing, you aren't seeing the whole picture. Keep with it, and try and make some kind of consistant effort.[/quote:39r4ytcq] Yes, that's the best approach. While it's important to learn and understand one strategy at a time, it's also just important to broaden your efforts. Let's face it, we can't all be masters at any one strategy. It's best to diversify and make the most of our marketing efforts and reach the widest range of people as possible. Consistency is the key. Keep at it everyday, and you'll see results.[/quote:39r4ytcq] Don't put all your eggs in one basket but don't spread yourself too thin either. If you try too many things at once you will end up getting nowhere with any one of them. A nice balance is key.


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