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How do you do what you do?

Written by: Tom Gosche

Article Overview: Give people a short discription of what you do.

Free Download - Are you still in business? By Tom Gosche
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How do you do what you do?

I asked before "What do you do?" This had some people really thinking. They gave me some good answers to that question. This idea is to intrigue the person asking the question, so they ask more questions. They become your audience willingly. The conversation usually progresses to how you help your customers and clients.

Think about that process. Think about your best client. What did you do to help improve their situation?

This becomes the "How you do what you do". Write down your process completely. This is a good exercise for this and other reasons I can touch on in the future.

For this exercise, you can write your process completely, and will want to get your story down to about 7-15 seconds.
"I help business owners develop their Marketing and Branding Strategy which grows their business."

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Home > Marketing > Tom Gosche > How do you do what you do
Article Tags: audience, branding strategy, business owners, exercise, intrigue, marketing

About the Author: Tom Gosche
RSS for Tom's articles - Visit Tom's website

You are the Expert! Develop your Marketing and Branding Strategy and increase your SALES in any economy! The Business Strategist helps expert professionals who sell themselves and their expertise, develop a cost effective Marketing and Branding Strategy which grows their business. Develop one consistent Marketing and Branding message for your successful strategy. His BRAND System™ offers a method of creating and implementing an effective Marketing and Branding Strategy which grows businesses. 1998 through the present- Director of BNI Marketing. Tom trains over 1,800 professionals on the art of word-of-mouth marketing. 2002- Tom created The B.R.A.N.D. System™ a method of teaching business professionals to “B.R.A.N.D. yourself before others brand you.” 2007- Contributing author of Masters of Sales, New York Times best-selling book. A native of the Chicagoland area, Tom lives in Schaumburg, Illinois. As a dad, Tom helps coach youth sports. He enjoys hiking, biking and camping with his wife Mary and their 3 sons, Tommy, Eddy and Sammy.

Click here to visit Tom's website Dashed Line

More from Tom Gosche
What is your Phrase that Pays
Are you still in business
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