Meeting with People
Meeting with People
An important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one. The idea is to determine if you may be able to work together. These people usually have a similar client target market, which means you work with the same types of clients they work with. I frequently get questions about what that meeting should consist of. Do we talk about only business? How much of my personal life do I share?
I have had about 5 meetings this past week alone, all were very different, but had the same agenda. I try to limit the meeting to an hour, but you should allow some extra time just in case things are going really well. You don’t want to have to stop some momentum to get to another meeting. I also suggest that if you having multiple meetings, to try to arrange them at the same location. It saves on gas, but also allows you to introduce people to each other.
Here are some suggested agenda topics you can use with these meetings.
Establish rapport- Learn a little about the other person; where they live, where they work, other hobbies or interests outside of business. This will sometime happen at the end if you are meeting for the first time.
Take turns talking about your business- I like to learn about the other person first. It usually helps to break the ice. I can also focus what I say about my business around their target market or product or service offerings.
Figure out how you might be able to work together- What is the buying cycle for each of your businesses? Would a client need to work with them first, then you? How do you introduce each other? Maybe help write a “Script” for each other.
What are the next steps? What needs to happen next? Do you need to do some research? Or is there a logical next step? Make sure that before you leave each other, this is accomplished.
I know this has been brief, so I will talk in more detail in the coming weeks
Meeting with People - To learn more about this author, visit Tom Gosche's Website.
Like this article? Share it with your friends
Meeting with people
An important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one. The idea is to determine if you may be able to work together. These people usually have a similar client target market, which means you work with the same types of clients they work with. I frequently get questions about what that meeting should consist of. Do we talk about only business? How much of my personal life do I share?
I have had about 5 meetings this past week alone, all were very different, but had the same agenda. I try to limit the meeting to an hour, but you should allow some extra time just in case things are going really well. You don’t want to have to stop some momentum to get to another meeting. I also suggest that if you having multiple meetings, to try to arrange them at the same location. It saves on gas, but also allows you to introduce people to each other.
Here are some suggested agenda topics you can use with these meetings.
Establish rapport- Learn a little about the other person; where they live, where they work, other hobbies or interests outside of business. This will sometime happen at the end if you are meeting for the first time.
Take turns talking about your business- I like to learn about the other person first. It usually helps to break the ice. I can also focus what I say about my business around their target market or product or service offerings.
Figure out how you might be able to work together- What is the buying cycle for each of your businesses? Would a client need to work with them first, then you? How do you introduce each other? Maybe help write a “Script” for each other.
What are the next steps? What needs to happen next? Do you need to do some research? Or is there a logical next step? Make sure that before you leave each other, this is accomplished.
I know this has been brief, so I will talk in more detail in the coming weeks
Meeting with People - To learn more about this author, visit Tom Gosche's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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