Meeting with people- Figure out how you might be able to work together
Meeting with people- Figure out how you might be able to work together
After you have established rapport and took turns talking about each other’s business, it is time to determine if you may be able to work together.
As you were taking turns, did the two of talk about the same target market? In other words, if you both work with people that are moving, you have a similar client universe!
What is the buying cycle for each of your businesses? The process people purchase and determine when you introduce each other to your clients. Would a client need to work with them first, then you? This is an important part of you emerging relationship. The concept of givers gain, if you give business to me, I’ll give business to you is a play here. However, in some case the referrals might bore “one-way” then the other. One relationship that comes to mind is that of the Realtor and Home Inspector. Usually the realtor is giving more referrals to the Home inspector, mainly because of the selling process.
How do you introduce each other? Maybe help write a “Script” for each other. This part leads into the last part of the meeting- Next steps.
Next week, I’ll finish up with- What are the next steps?
Meeting with people Figure out how you might be able to work together - To learn more about this author, visit Tom Gosche's Website.
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Three weeks ago, I started talking about an important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one.
After you have established rapport and took turns talking about each other’s business, it is time to determine if you may be able to work together.
As you were taking turns, did the two of talk about the same target market? In other words, if you both work with people that are moving, you have a similar client universe!
What is the buying cycle for each of your businesses? The process people purchase and determine when you introduce each other to your clients. Would a client need to work with them first, then you? This is an important part of you emerging relationship. The concept of givers gain, if you give business to me, I’ll give business to you is a play here. However, in some case the referrals might bore “one-way” then the other. One relationship that comes to mind is that of the Realtor and Home Inspector. Usually the realtor is giving more referrals to the Home inspector, mainly because of the selling process.
How do you introduce each other? Maybe help write a “Script” for each other. This part leads into the last part of the meeting- Next steps.
Next week, I’ll finish up with- What are the next steps?
Meeting with people Figure out how you might be able to work together - To learn more about this author, visit Tom Gosche's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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