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Meeting with people- Figure out how you might be able to work together

Guest post by: Tom Gosche

Article Overview: Three weeks ago, I started talking about an important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one. After you have established rapport and took turns talking about each other’s business, it is time to determine if you may be able to work together.

Meeting with people- Figure out how you might be able to work together

Three weeks ago, I started talking about an important part of your Marketing and Branding Strategy is to meet with people, usually one-on-one.

After you have established rapport and took turns talking about each other’s business, it is time to determine if you may be able to work together.

As you were taking turns, did the two of talk about the same target market? In other words, if you both work with people that are moving, you have a similar client universe!

What is the buying cycle for each of your businesses? The process people purchase and determine when you introduce each other to your clients. Would a client need to work with them first, then you? This is an important part of you emerging relationship. The concept of givers gain, if you give business to me, I’ll give business to you is a play here. However, in some case the referrals might bore “one-way” then the other. One relationship that comes to mind is that of the Realtor and Home Inspector. Usually the realtor is giving more referrals to the Home inspector, mainly because of the selling process.

How do you introduce each other? Maybe help write a “Script” for each other. This part leads into the last part of the meeting- Next steps.

Next week, I’ll finish up with- What are the next steps?

Related Articles
  It Is All About the Buyer
  How to Hold Motivational Meetings
  Meeting with People
  How To Avoid Left Turns
  5 Ways to Improve Communication in Meetings

Article Tags: home inspector, marketing, realtor, referrals, relationship, target market, universe



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