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Meeting with people- Take Turns Talking About Your Business

Written by: Tom Gosche

Article Overview: Two weeks ago, I started talking about an important part of your Marketing and Branding Strategy, which is to meet with people, usually one-on-one.

Meeting with people- Take Turns Talking About Your Business

Two weeks ago, I started talking about an important part of your Marketing and Branding Strategy, which is to meet with people, usually one-on-one. The idea is to determine if you may be able to work together.
This week I will talk about taking turns talking about your business.

I am sure you have been in a meeting where you really only talked about the other person’s business the whole time. You were doing your part by asking questions that they kept answering. You were really interested in what they do and specifically how you could help them. However, did you set a time frame for when the conversation would get back to you?

You can describe how you would like the meeting to go by using an “informal” agenda:
5-10 minutes of establishing rapport, 15-20 minutes about them, 15-20 minutes about me, 5-15 minutes about how we might be able to help each other and 5-10 minutes on next steps. You can include this in a remind email, of phone conversation or right at the beginning of the meeting.

I feel it is important to learn about the other person first. It usually helps to break the ice. The hidden aspect of that, which can benefit you, is that you can also focus what you say about your business around their target market or product or service offerings.

You can accomplish a lot in a short amount of time. Respect each others’ time.

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Article Tags: 15 minutes, amount of time, branding strategy, establishing rapport, marketing, phone conversation, service offerings, target market, time frame, time respect, whole time



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