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Meeting with people- What are the next steps?
Written by: Tom GoscheArticle Overview: Today, I will talk about the Next Steps. This is usually the part that gets missed and is most important!
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Meeting with people- What are the next steps?
About a month ago, I started talking about an important part of your Marketing and Branding Strategy, which is to meet with people, usually one-on-one. The idea is to determine if you may be able to work together.
Today, I will talk about the Next Steps. This is usually the part that gets missed and is most important! This is the reason you are getting together in the first place. What needs to happen next? Do you need to do some research? Or is there a logical next step? Make sure that before you leave each other, this is accomplished.
One reason referral relationships do not work is that even if you know about their business, you do NOT know how to introduce them to a potential referral. Spend some time on this and work together. It does not need to be long and involved.
Figure out what situation a person (or company) is in, so that can help you think of them.
When you hear of that situation, ask them "And who is helping you with that?" This is a great question that has only 3 possible answers:
1) "Oh I have someone that I am working with to resolved this."
If you hear this, at least you tried. You can suggest that if they are not happy with that person, you know someone.
2) "Help? I have not thought about getting someone to help me."
3) "Nobody. Why, do you know someone?"
If you get either of the above 2, you have the opportunity to introduce your referral source. You now have a "script" to use so there is no confusion.
Remember, your referral source is the expert. Get them in front of each other as soon as possible!
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Article Tags: branding strategy, confusion, marketing, referral source, relationships
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- Thanks for the suggestions, everyone.
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So once I get all my ducks in a row I'll be moving toot sweet! Or even tout suite!
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