What do you do?
What do you do?
So I ask again, what do you do? What can you come up with to brand yourself? Do you provide Promo with Purpose? Are you a Tax Minimizer/ Savings Maximizer? If you said something like that, you would get 1 of 2 responses: "Really, what does that mean?" Now they are your audience and you can form your own brand image in their heads! or "That's nice, well I... Blah, blah, blah" They never cared about learning about you and you saved yourself some time.
This idea is to intrigue the person asking the question, so they ask more questions. They become your audience willingly. The conversation usually progresses to how you help your customers and clients.
How do you do what you do? Think about that process. Think about your best client. What did you do to help improve their situation?This becomes the “How you do what you do”. Write down your process completely. This is a good exercise for this and other reasons I can touch on in the future. For this exercise, you can write your process completely, and will want to get your story down to about 7-15 seconds.
“I help business owners develop their Marketing and Branding Strategy which grows their business.”
What do you do - To learn more about this author, visit Tom Gosche's Website.
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What do you do? And how do you answer that question? Most answer it with, well, what they do. "I sell promotional products." "I am an accountant." You are giving them your brand image based on what they know about an industry (could be good or bad). It also does not leave any room for them to ask you another question.
So I ask again, what do you do? What can you come up with to brand yourself? Do you provide Promo with Purpose? Are you a Tax Minimizer/ Savings Maximizer? If you said something like that, you would get 1 of 2 responses: "Really, what does that mean?" Now they are your audience and you can form your own brand image in their heads! or "That's nice, well I... Blah, blah, blah" They never cared about learning about you and you saved yourself some time.
This idea is to intrigue the person asking the question, so they ask more questions. They become your audience willingly. The conversation usually progresses to how you help your customers and clients.
How do you do what you do? Think about that process. Think about your best client. What did you do to help improve their situation?This becomes the “How you do what you do”. Write down your process completely. This is a good exercise for this and other reasons I can touch on in the future. For this exercise, you can write your process completely, and will want to get your story down to about 7-15 seconds.
“I help business owners develop their Marketing and Branding Strategy which grows their business.”
What do you do - To learn more about this author, visit Tom Gosche's Website.
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