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What do you do?

Written by: Tom Gosche

Article Overview: What do you do? And how do you answer that question? Develop a Conversation about your business that has the other person interviewing you and asking you about, well, YOU!

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What do you do?

What do you do? And how do you answer that question? Most answer it with, well, what they do. "I sell promotional products." "I am an accountant." You are giving them your brand image based on what they know about an industry (could be good or bad). It also does not leave any room for them to ask you another question.

So I ask again, what do you do? What can you come up with to brand yourself? Do you provide Promo with Purpose? Are you a Tax Minimizer/ Savings Maximizer? If you said something like that, you would get 1 of 2 responses: "Really, what does that mean?" Now they are your audience and you can form your own brand image in their heads! or "That's nice, well I... Blah, blah, blah" They never cared about learning about you and you saved yourself some time.

This idea is to intrigue the person asking the question, so they ask more questions. They become your audience willingly. The conversation usually progresses to how you help your customers and clients.

How do you do what you do? Think about that process. Think about your best client. What did you do to help improve their situation?This becomes the “How you do what you do”. Write down your process completely. This is a good exercise for this and other reasons I can touch on in the future. For this exercise, you can write your process completely, and will want to get your story down to about 7-15 seconds.

“I help business owners develop their Marketing and Branding Strategy which grows their business.”

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Home > Marketing > Tom Gosche > What do you do
Article Tags: accountant, audience, brand image, branding strategy, business owners, exercise, intrigue, marketing, maximizer, promotional products

About the Author: Tom Gosche
RSS for Tom's articles - Visit Tom's website

You are the Expert! Develop your Marketing and Branding Strategy and increase your SALES in any economy! The Business Strategist helps expert professionals who sell themselves and their expertise, develop a cost effective Marketing and Branding Strategy which grows their business. Develop one consistent Marketing and Branding message for your successful strategy. His BRAND System™ offers a method of creating and implementing an effective Marketing and Branding Strategy which grows businesses. 1998 through the present- Director of BNI Marketing. Tom trains over 1,800 professionals on the art of word-of-mouth marketing. 2002- Tom created The B.R.A.N.D. System™ a method of teaching business professionals to “B.R.A.N.D. yourself before others brand you.” 2007- Contributing author of Masters of Sales, New York Times best-selling book. A native of the Chicagoland area, Tom lives in Schaumburg, Illinois. As a dad, Tom helps coach youth sports. He enjoys hiking, biking and camping with his wife Mary and their 3 sons, Tommy, Eddy and Sammy.

Click here to visit Tom's website Dashed Line

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