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James Salter II Articles

Written by: James Salter II

Loyal Customers Build Sales - Click To Read Article
Having satisfied customers is no guarantee of improved business results. Satisfaction is a passive state: a willingness to stay until something better comes along. Loyalty is a long-term commitment to the brand or organization and is linked to share-of-wallet and retention. Identifying and measuring what’s important to the customer and improving your company’s performance on those critical issues is a proven way to build revenue and retain customers.

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About the Author: James Salter II
RSS for James's articles - Visit James's website

Persuasive business writing will keep your prospects and customers coming back. That is why my work with business clients focuses on objectives and outcomes that help create successful marketplace performance and business results. With broad management experience in the areas of marketing, sales and operations, I bring useful insights and market perspective to business writing that is on target, on time and on budget. I work in business and consumer markets in SEO and SEM environments, producing a wide range of output from white papers and special reports to web copy, collateral, newsletters, annual reports, and business reports. Find out more at http://www.businesswriter.us or contact me at jsalter2@businesswriter.us to see how we can work together to get you the writing results you want.

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Loyal Customers Build Sales


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