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10 Effective Ways To Use 1 Piece of Content
| Guest post by: Cidnee Stephen |
Article Overview: Take one piece of content you have already created (this can be stats in your industry, a newsletter article, blog post, case study, etc.) and ACTION each step below as you read them.
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Free Download - Where to focus in 2012 By Cidnee Stephen |
10 Effective Ways To Use 1 Piece of Content
This article is meant to be a hands-on exercise. Why? Chances are you already know that you need to be submitting more content into the marketplace to grow your business, but you find this thought overwhelming. So I have a challenge for you, here today. Take one piece of content you have already created (this can be stats in your industry, a newsletter article, blog post, case study, etc.) and ACTION each step below as you read them.
Step One - Let\'s start with an easy one. Put it up on your website. Make sure you have some common search terms in there so Google can index it and increase your relevance for these terms.
Step Two - Send it out in your newsletter. Don\'t have anewsletter? Set one up now. Constant Contact offers a free 30 day Trial and has templates pre-built.
Step Three - Post it on your blog. Don\\\'t have a blog? Set one up now. Wordpress is by far the leading blog software and will allow you to set one up for free in 5 minutes. You can also get some help and have it integrate right into your site.
Step Four - Submit it your industry or regional publications and to the media. Don\'t have a list of relevant publications or media contacts? Call up your library and ask them if they carry a recent copy of the Gale Directory of Publications and Broadcast Media or if they have a local list of such publications (if your focus is the local market). Gale Directories cover media and publication listings all over the world. See if the library can create a list otherwise make time now in your calendar to go down there and compile the list yourself.
Step Five - Submit it to online article sites like Ezinearticles. It\'s free to sign up and takes only minutes to submit and link the article back to your site.
Step Six - Take out 5 - 10 little one sentence snippets and create small posts. Post these snippets on Facebook and/or your Facebook Business Page, Twitter, Linked In and Google +. If you don\\\'t have any of these of profiles, set them up. If you want to make posting to these sites easy, set up a tool such as HootSuite (again free) to submit posts to all your social media sites in one click of a button.
Step Seven - Insert into a Word File titled \"MY Book\" or \"MY e-Book\" or \"Another great free report\". Place it into the chapter where it would belong so that over time you have created a larger publication and also so you start to put themes around future content (to fill in blanks).
Step Eight - Create an online Ad - This could be on a Chamber online newsletter, Google, Linked In or Facebook. Link back to the article on your site and have a call to action at the top and the bottom such as subscribing to your Free Tips or a Free Assessment or a trial product or service. Set it up for one week only and put a small budget on it like $40 - $50 and then watch the traffic to your site and measure results.
Step Nine - Send it out in the mail to prospects. Include a nice introductory letter outlining your interest in servicing business like theirs, a special offer and this very helpful article. Don\'t have a mailing list? Try InfoCanada or InfoUSA and create one today. Dun and Bradstreet also has great lists.
Step Ten - Use it at your next live event (networking, tradeshow, sales presentation). Think of it as a large business card and include your contact details and a call to action on the back.
Content is valuable. It takes you time to create and is designed to help both your present and future customers. Make sure you take advantage of ALL the avenues available to you or you aren\\\'t marketing as effectively as you can.
Feel free to use this article as long as you include the following:
by Cidnee Stephen of Strategies for Success
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Article Tags: cidnee stephen, content, duct tape marketing, marketing strategy, newsletter, small business tips, writing
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Related Forum Posts
Re: Meta Tags
- [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- -
How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags??
Chris[/quote:tzc1bohg]
Metatags were very important 10 years ago. Now, search engines are smarter...
There are 2 very important things on your page:
1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate.
2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times.
3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site?
- Hi Kevin
[quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08]
For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks.
Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important.
btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Internet Users Hbk http://www.internetscamsanonymous.com
- Current site for sale of our handbook as a Clickbank product
Welcome any and all feedback:
Sale page Content
Handbook Content
Pricing
Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
Thank you in advance for your interest and comments
Re: Ideas For Business
- Stas and lucy,
Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know:
1. Start date
2. Ways you will Market
3. What you will offer
4. How much will your charge for your offer
Re: Money Does Not Guarantee Happiness
- Thanks for singling this point out, Chris.
One book that comes to mind that covers it in an overall approach is "The 7 Habits of Highly Effective People" by Stephen Covey.
He addresses our inner life and the way it can change our effectiveness home and at work. There are corporations who have taken this model and effectively molded their business around it.
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