|
|
Like this article? PLEASE +1 it! |  |
|
5 WAYS TO LOSE A PROSPECT
| Guest post by: Cidnee Stephen |
Article Overview: Have you ever wondered how you can LOSE a prospect? Well, here is how!
 |
Free Download - Where to focus in 2012 By Cidnee Stephen |
5 WAYS TO LOSE A PROSPECT
If you’ve been around long enough, you may
recall an old song called “50 Ways to a Lose a Lover”. Well here are 5
guaranteed ways to lose a prospect.
1)
SPAM
them – Entering their information into an
automated drip campaign or calling them relentlessly. Today that might even
include SMS and automated calls. No one likes to be stalked! Make sure you are
providing frequent, high quality communication – not insane amounts of junk!
2)
Sell
to them instead of engaging them – Sure some people
will be ready to buy from you quicker than others, but introducing yourself or
product in person or via your ads and promotions and then giving them ONLY the
option to sell, will only work if your product or service is inexpensive and/or
an impulse purchase. Typically, you need to allow your prospect to date you. Let
them get to know you and get a taste for what you can offer. Offer trial
products, free resources, surveys and quizzes to engage them.
3)
Don’t
listen to them – You know what happens when you ASSUME.
One of the first questions I like to ask a business owner is: "Who is your
ideal client?” Typically, the response I get is a “demographic dump” of age,
sex, income level or job position, industry type and revenues. What does your
prospect value? There are reasons (yes, multiple) that they are looking for
your product or service, there are key motivators to help them choose a
provider, there are special times or events that will trigger them to buy. You
need to ask them and listen to their answers (i.e. survey them) to fully
understand their buying process.
4)
Bad
follow up – as small business owners, it’s common for
us to let calls go to voicemail and let emails go to a general inbox. Your
prospects have been trained to receive responses instantaneously, so make sure
you have the systems in place to respond in a timely fashion.
5)
Mislead
them – The fastest way you can lose a prospect is
to mislead them. Advertising the biggest best has gone by the wayside. Today,
prospects trust their peers more than an ad. Transparency is the key. Be honest
and humanize your company. This is the mantra of social media, and cannot be
ignored. In other words “Keep it real”!
How Often Should You Contact Your Prospects?
Call-Killing Phrases
Top 6 Factors for Killing an Opportunity or Prospect
5. Penetration Selling -- Penetrating the Barriers to Understanding
When They Do Not Buy
The 5 Things People Really Buy
How to Turn a Request for a Discount to Your Advantage
Eight Steps to Nailing a Sales Call
Sales Training London: The 5 Hidden Weaknesses That Once Overcome, Will Dramatically Improve Your Sales
Sales Training – Top Ten Departed Traits for Winning Sales
How 2 Beliefs Increase Sales
Seven Sales Tips that Consistently Close Sales
C-Level Relationship Selling - 6 Steps to Avoid Selling Suicide
Home Business Expert: Establishing A Connection
Sales Call Objective
What to Do When Your Prospect Goes into Hiding
Can You Use Closed Questions to Sell More Insurance?
Sales Big Picture - Top Salespeople Combine the Art and the Skill
The TRUST Selling Process
Tips for Effective Appointment Setting – The Appointment Setting Close
Article Tags: business, marketing, prospect
|
About the Author: Cidnee Stephen RSS for Cidnee's articles - Visit Cidnee's website Click here to visit Cidnee's website   Are You Guilty of OneDimensional Marketing 10 Effective Ways To Use 1 Piece of Content The REFERRAL Pattern Whos REALLY Referring You and Why Trade Show Marketing Part 2 Leveraging the Power of Video |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Kim Castle, Business Brand Creation
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Igniting Your Unstoppable Business Destiny
Why Use an Advertising Agency
What Makes an Extraordinary Business Consultant?
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.