Tweet

Branding the "Branson Way"

Written by: Cidnee Stephen

Article Overview: At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.

Branding the "Branson Way"

I had the opportunity to hear Richard Branson talk recently when he was in town and love his approach to creating a strong brand.

Richard has been immensely successful in carrying the "Virgin" name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!

At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.

Renowned for such antics as crossing the transatlantic in a hot air balloon (more than once), dressing up in a wedding gown or stripping just about nude in Times Square hoisted on a crane, Branson has always known how to get attention for the Virgin brand and its newest ventures.

He learned a long time ago that his PR person was king (or queen)!

So what about your company or profession? Is there some way to be creative to attract some positive PR? To start, think of a message you want to get across. When you have come up with your idea, remember that timing and place are everything! So plan carefully. It's also important of course to ensure that the brand/name get a ton of exposure! Don't forget to tip off the media and most of all, have some fun....perhaps not to the degree of Branson....but then again!!

Related Articles
  Lesson #2: Build A Powerful Brand
  Losing His Virginity: How Branson Achieved Success
  Lesson #3: Keep Flying High
  Lesson #4: Break Records
  Lesson #5: Have Fun

Article Tags: airline, antics, brand name, cell phone company, conventional manner, crane, hot air balloon, long time, money, pr person, profession, publicity, queen, times square, virgin name, wedding gown, worth reading



Related Forum Posts
You don't need a degree to be an Entrepreneur - You don't need a dergree to be an entrepreneur, if in doubt please ask Bill Gates Micheal Dell Richard Branson and host of others ....................
The Virgin - Richard Branson is the one that always comes to my mind and I know there are loads of others. Well done - where your heart is is where success is - in whatever shape or form it takes. You'll do well - even if we all have to hold you to account now that you've told us! Regards
Re: Meltdown in the Financial Markets - So what do we learn from this? As GT said it means we should not put our eggs in one basket. the same could be said of buying shares. You should invest in many companies not just one. If one collapses you will be able to gain from the ones that are making profit. All said and done there is nothing like having your own businesses. Having multipple streams of income is the best way to go in this uncertain times. I learnt that Richard Branson have 320 different companies.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Losing My Virginity - I would like to second what Jennifer said about the recommendation of Richard Branson's book, "Losing My Virginity." This story-line book shows the inner-workings of the brilliant entrepreneur from his beginnings at age 11 when he first started his own magazine publication. This will allow a glimpse into the personality and mind-set that allowed Richard Branson to eventually become the entrepreneurial success that he is today. HIGHLY RECOMMENDED. A very informative read. -Brandon


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You Remarkable Enough?

Entrepreneurs and the “Oh! No!” Trap

International Employment Background Checks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.