Branding the "Branson Way"

Guest post by: Cidnee Stephen
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Where to focus in 2012 - By Cidnee Stephen

I had the opportunity to hear Richard Branson talk recently when he was in town and love his approach to creating a strong brand.

Richard has been immensely successful in carrying the "Virgin" name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!

At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.

Renowned for such antics as crossing the transatlantic in a hot air balloon (more than once), dressing up in a wedding gown or stripping just about nude in Times Square hoisted on a crane, Branson has always known how to get attention for the Virgin brand and its newest ventures.

He learned a long time ago that his PR person was king (or queen)!

So what about your company or profession? Is there some way to be creative to attract some positive PR? To start, think of a message you want to get across. When you have come up with your idea, remember that timing and place are everything! So plan carefully. It's also important of course to ensure that the brand/name get a ton of exposure! Don't forget to tip off the media and most of all, have some fun....perhaps not to the degree of Branson....but then again!!

Lesson #2: Build A Powerful Brand

Losing His Virginity: How Branson Achieved Success

Lesson #3: Keep Flying High

Lesson #4: Break Records

Lesson #5: Have Fun

Lesson #1: Be A Good Leader

Breaking Free: Branson’s Early Years

Personal Branding: Learn From The Best

Personal Branding: Make it Fun!

How to Use Personal Branding for a Competitive Edge

The Business Virgin: Branson Enters The Game

Richard Bransons Wisdom

100 Ways to Succeed #90

Life Is Good

Richard Branson Biography

Richard Branson Virgin

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Sir Richard Branson – an unstoppable branding machine

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Where to focus in 2012 - By Cidnee Stephen

About the Author: Cidnee Stephen

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Like this article? Subscribe to Cidnee's FREE bi-weekly marketing tips at (http://www.strategiesforsuccess.ca/tips.htm) for small businesses and also receive a special report on the 7 Steps of Marketing Success. About the Author: Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success. Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations. Feel free to use this article as long as you include the following: by Cidnee Stephen of Strategies for Success http://www.strategiesforsuccess.ca
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