Branding the "Branson Way"
Branding the "Branson Way"
Richard has been immensely successful in carrying the "Virgin" name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!
At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.
Renowned for such antics as crossing the transatlantic in a hot air balloon (more than once), dressing up in a wedding gown or stripping just about nude in Times Square hoisted on a crane, Branson has always known how to get attention for the Virgin brand and its newest ventures.
He learned a long time ago that his PR person was king (or queen)!
So what about your company or profession? Is there some way to be creative to attract some positive PR? To start, think of a message you want to get across. When you have come up with your idea, remember that timing and place are everything! So plan carefully. It's also important of course to ensure that the brand/name get a ton of exposure! Don't forget to tip off the media and most of all, have some fun....perhaps not to the degree of Branson....but then again!!
Branding the Branson Way - To learn more about this author, visit Cidnee Stephen's Website.
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I had the opportunity to hear Richard Branson talk recently when he was in town and love his approach to creating a strong brand.
Richard has been immensely successful in carrying the "Virgin" name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!
At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.
Renowned for such antics as crossing the transatlantic in a hot air balloon (more than once), dressing up in a wedding gown or stripping just about nude in Times Square hoisted on a crane, Branson has always known how to get attention for the Virgin brand and its newest ventures.
He learned a long time ago that his PR person was king (or queen)!
So what about your company or profession? Is there some way to be creative to attract some positive PR? To start, think of a message you want to get across. When you have come up with your idea, remember that timing and place are everything! So plan carefully. It's also important of course to ensure that the brand/name get a ton of exposure! Don't forget to tip off the media and most of all, have some fun....perhaps not to the degree of Branson....but then again!!
Branding the Branson Way - To learn more about this author, visit Cidnee Stephen's Website.
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