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Leveraging the Power of Video
| Guest post by: Cidnee Stephen |
Article Overview: It's hard to ignore the impact videos and You Tube are having as a marketing tool. As a small business owner, you may want to take a close look at this amazing tool.
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Free Download - Where to focus in 2012 By Cidnee Stephen |
Leveraging the Power of Video
I remember two years ago listening to a web expert predict that eventually websites would be all video instead of print. While it hasn't quite reached that extreme, it's hard to ignore the impact videos and You Tube are having as a marketing tool. As a small business owner, you may want to take a close look at this amazing tool.
Thanks to companies like Bizbox TV and Pixability, creating videos is not necessarily cost prohibitive. If you are more of a do-it-yourselfer, you can even arm yourself these days with your phone or flip video, along with some editing software and be on your merry way.
So how can you use video?
a) 2 minute commercial of what you or your company do
b) Testimonials (much more impactful than just words)
c) Blog posts (sometimes referred to as Vlog can be great to mix things up or if you don't like to write)
d) Promotion (demo a product or your speaking style for example)
e) Credibility builder ("how to", webinars or statistical videos)
f) Lead Generator (think "sales letter or sales presentation" but in video)
g) Ad or info on other websites (think - advertising or strategic alliances)
a) 2 minute commercial of what you or your company do
b) Testimonials (much more impactful than just words)
c) Blog posts (sometimes referred to as Vlog can be great to mix things up or if you don't like to write)
d) Promotion (demo a product or your speaking style for example)
e) Credibility builder ("how to", webinars or statistical videos)
f) Lead Generator (think "sales letter or sales presentation" but in video)
g) Ad or info on other websites (think - advertising or strategic alliances)
Where can you use the video?
The two big ones of course are on your website (or blog) and You Tube. You Tube right now is the 2nd largest search engine after Google. What does that mean? That means millions of people are searching for specific information on You Tube. You should also know that people pay more attention to a You Tube video than they do their TV set. Finally, you should know that it can do amazing things to your Search Engine Optimization (being found on the internet).
The two big ones of course are on your website (or blog) and You Tube. You Tube right now is the 2nd largest search engine after Google. What does that mean? That means millions of people are searching for specific information on You Tube. You should also know that people pay more attention to a You Tube video than they do their TV set. Finally, you should know that it can do amazing things to your Search Engine Optimization (being found on the internet).
But definitely look for other options. Incorporate a video into presentations, as an introduction to your company at a live event or as an "ad" on your website or others.
A few key tips:
a) Keep it real - the more authentic the video, the more believable.
b) Keep it short - unless you providing how to info or product demonstrations, try to keep to 2 minutes or less.
c) Make it entertaining - seems obvious, but boring videos will lose your audience.
a) Keep it real - the more authentic the video, the more believable.
b) Keep it short - unless you providing how to info or product demonstrations, try to keep to 2 minutes or less.
c) Make it entertaining - seems obvious, but boring videos will lose your audience.
While video may seem daunting, it doesn't have to be. Look for great resources and for a start why don't you try today to "point and shoot". You never know what the result might be!
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Article Tags: cidnee stephen, marketing, social media, strategy, video, you tube
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Related Forum Posts
Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
just some that came to mind..
Re: How do you earn trust with an online business?
- Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives.
This can be done via Video (hot right now), basic text, audio etc.
I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
The Power of Ten
- Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works:
Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating.
Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one.
It’s amazing how much time, effort and money you can save using The Power of Ten™.
Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip:
1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle.
2) It’s on my blog.
3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets).
4) I can go over to LinkedIn and post it to a group.
5) I can it to my ezine subscribers.
6) I will send it to my clients.
7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three.
It started out as part of an answer on Focus.com
9) Eventually it will be part of an eBook on marketing tips.
10) I mention the concept often at speaking engagements.
(c)2010 Elevating Your Business
What would you add to the list? How about your own? Give it a try and comment below.
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