Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

You Can't Win If You Don't Keep Score



Free PDF Download
Where to focus in 2012 - By Cidnee Stephen

Name: Email:


Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?

Leads - where do they come from, how many, and what generated them - if you don't know this, it's likely you are wasting lots of money on things that are not generating leads, or potentially worse, not sticking with a great tactic.

Average $ - What's average amount of business you do with a client - your existing clients want to do more business with you. It's easy to create an average dollar number and give your attention to creating more opportunities and more profitable clients - this way you can weed out clients that fall below the number eternally.

Conversions - How many of those leads turn into clients - the biggest time killer of all for the small business is chasing leads that are not qualified, not educated (by you, not in life), not ready to appreciate your value. When you measure this, you have to fix it, it's too painful otherwise.

Without some knowledge of each, your marketing effort is little more than a passing hobby - and perhaps not a game you should be aiming to win!


Related Articles

  What is the best way to develop my sales skills?
  Spam: You probably hate it but can you define it?
  Profitable Online Business Ideas and the Recession Part 2
  Why A Good Credit Score Is Important To Your Business
  Seeing Your Free Credit Score
  Contribution
  How can you make more of your customers open your emails?
  What Is A Credit Score?
  Know your magic numbers
  Kurlan's Law of Increased Sales Effectiveness
  Social Networking or Social Distraction
  What affects your credit score?
  Fico Score - What is it and How Does it Affect Me?
  Your Fico Score Is An Important Piece of Information That You Should Always Know About Yourself
  Your Credit Score is an Important Tool for Good Money Management Practices
  Which Social Media Tool?
  Management's Guide to the Top 10 Differences Between Sales Winners and Losers
  More crazy customers!
  CREDIT SCORES: WHAT AFFECTS IT AND HOW IT AFFECTS YOU
  Hacking Facebook Password with the help of free hacker tools for everyone

Home > Marketing > Cidnee Stephen > You Cant Win If You Dont Keep Score >

Free PDF Download
Where to focus in 2012 - By Cidnee Stephen

Name: Email:

About the Author: Cidnee Stephen

RSS for Cidnee's articles - Visit Cidnee's website
Like this article? Subscribe to Cidnee's FREE bi-weekly marketing tips at (http://www.strategiesforsuccess.ca/tips.htm) for small businesses and also receive a special report on the 7 Steps of Marketing Success. About the Author: Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success. Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations. Feel free to use this article as long as you include the following: by Cidnee Stephen of Strategies for Success http://www.strategiesforsuccess.ca
Click here to visit Cidnee's website.
Dashed Line

More from Cidnee Stephen
You Cant Win If You Dont Keep Score
The REFERRAL Pattern Whos REALLY Referring You and Why
Are You A Marketing Control Freak
5 Fun Ways to Market Your Business on Facebook
Top 5 Tips for Chasing Rainbows

Related Forum Posts

Re: 100 days to says goodbye to 2009 Re: 100 days to says goodbye to 2009
Re: How to Promote Your Blog – The Definitive Guide to Promoting Re: How to Promote Your Blog – The Definitive Guide to Promoting
Re: Due Diligence, Market Research.. Ahead of the curve. Re: Due Diligence, Market Research.. Ahead of the curve.
Re: Who hates cold calling? Re: Who hates cold calling?
Re: Quick survey about sales training Re: Quick survey about sales training

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Blog



Worksheets
By: Evan Carmichael

8 Powerful Steps to Finding Your Passion

Do you have what it takes to be an entrepreneur?

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Love or fear?

10 Rules For Great Taglines

Ten Viral Marketing Best Practices

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.