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7 eMarketing Techniques to try in 2009

Written by: Brad Kleinman

Article Overview: Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?

7 eMarketing Techniques to try in 2009

2009 is going to be an interesting year:

Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?

Are you going to stick with traditional marketing techniques and print brochures, run radio spots, or implement newspaper ads? Or are you going to jump on the bandwagon, and take advantage of eMarketing Techniques? Businesses across the nation are witnessing the power of Social Media and Web 2.0… and so can you.

Not every eMarketing Technique will work, just like traditional marketing techniques. However, with an open mind, a strong strategy, and an entrepreneurial mindset, you can achieve online success as well.

Here are 7 different eMarketing Techniques to try in 2009. Jump in!

1) Implement google analytics into your website and track specific landing pages on your website. Make sure the necessary employees have access, in order to track unique visits, referrals, and a slew of other information about your visitors. Bonus points: set up goals to track conversions when someone signs up for an inquiry form or buys your product or service!

2) Create rich and valuable content such as white papers, slideshows, and videos, and place them on your website. Bonus points: Take one of the highly valuable documents you’ve created, and make it available for download on your website IF the user provides their name and email address.

3) Use targeted email marketing to send value-based email blasts to segmented lists. The more segmented your lists, the better your open rates will be. Segment by industry, market, demographic, etc. Use a monthly theme, have various strategic partners help you build content, and make sure you have a strong call-to-action in the email. Don’t sell…educate!

4) Consider using a blog platform for content creation and delivery. This will make it easier for you to deliver content on the fly and adapt quickly with the market. Bonus points: Use RSS (Really Simple Syndication) feeds from your blog, YouTube, Slideshare and Flickr accounts to keep your community in the know whenever you update content.

5) Get on the social networking bandwagon and sign up for LinkedIn. Bonus points: Make it a requirement that everyone in your organization sign up for LinkedIn and gather 2 testimonials a month on their profile. Then, take those customer testimonials and place them on your website, blog, and all marketing collateral.

6) Join the fastest growing social media tool: twitter…a tool that has grown significantly in the past year alone! Build a base of people following your updates, announce upcoming events, share interesting industry-related articles, and get immediate feedback from your market. Bonus points: Use search.twitter.com to find out what people are saying about a certain topic, or who you should target for your products and services.

7) Make sure you and your team are taking advantage of email signature lines. Think of all those emails you send…what if they all contained a consistent, branded message promoting an upcoming webinar or white paper available for download? Bonus points: include links to your LinkedIn, Facebook, or Twitter profile in your signature as well!

The only way you’ll find out if eMarketing Techniques will work for your organization is if you give them a try. The cost-effectiveness and time-effectiveness make them very attractive, especially when you need to do more with less.

Jump in, the water’s warm!

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Article Tags: analytics, bandwagon, blasts, bonus points, br 3, budget cuts, entrepreneurial mindset, google, hellip, inquiry form, marketing techniques, profit goals, radio spots, recession, slew, slideshows, strategic partners, traditional marketing, unique visits, website bonus



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Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Life of claims! - Hello, Although we all know that the life of any patent at the uspto is 20 years, I have another concern about as to weather a patent can be renewed by just appending a few unique claims just before it expires. For example, say I was granted a patent in 1990 and in 2009 I decide to further protect some of those claims so no one can use them for another 20 years. Therefore am I allowed to create a new product very similar to the original one patented in the 1990 and append a couple of new and original claims to it and re-patent it in 2009 thus allowing a better version of the original product to be patented for another 20 years. If the 2009 patent gets granted, would the original claims included in the 1990 patent be valid and protected for another 20 years? Thankyou all for your feedback! With regards Rob
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)


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