7 eMarketing Techniques to try in 2009
7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Are you going to stick with traditional marketing techniques and print brochures, run radio spots, or implement newspaper ads? Or are you going to jump on the bandwagon, and take advantage of eMarketing Techniques? Businesses across the nation are witnessing the power of Social Media and Web 2.0… and so can you.
Not every eMarketing Technique will work, just like traditional marketing techniques. However, with an open mind, a strong strategy, and an entrepreneurial mindset, you can achieve online success as well.
Here are 7 different eMarketing Techniques to try in 2009. Jump in!
1) Implement google analytics into your website and track specific landing pages on your website. Make sure the necessary employees have access, in order to track unique visits, referrals, and a slew of other information about your visitors. Bonus points: set up goals to track conversions when someone signs up for an inquiry form or buys your product or service!
2) Create rich and valuable content such as white papers, slideshows, and videos, and place them on your website. Bonus points: Take one of the highly valuable documents you’ve created, and make it available for download on your website IF the user provides their name and email address.
3) Use targeted email marketing to send value-based email blasts to segmented lists. The more segmented your lists, the better your open rates will be. Segment by industry, market, demographic, etc. Use a monthly theme, have various strategic partners help you build content, and make sure you have a strong call-to-action in the email. Don’t sell…educate!
4) Consider using a blog platform for content creation and delivery. This will make it easier for you to deliver content on the fly and adapt quickly with the market. Bonus points: Use RSS (Really Simple Syndication) feeds from your blog, YouTube, Slideshare and Flickr accounts to keep your community in the know whenever you update content.
5) Get on the social networking bandwagon and sign up for LinkedIn. Bonus points: Make it a requirement that everyone in your organization sign up for LinkedIn and gather 2 testimonials a month on their profile. Then, take those customer testimonials and place them on your website, blog, and all marketing collateral.
6) Join the fastest growing social media tool: twitter…a tool that has grown significantly in the past year alone! Build a base of people following your updates, announce upcoming events, share interesting industry-related articles, and get immediate feedback from your market. Bonus points: Use search.twitter.com to find out what people are saying about a certain topic, or who you should target for your products and services.
7) Make sure you and your team are taking advantage of email signature lines. Think of all those emails you send…what if they all contained a consistent, branded message promoting an upcoming webinar or white paper available for download? Bonus points: include links to your LinkedIn, Facebook, or Twitter profile in your signature as well!
The only way you’ll find out if eMarketing Techniques will work for your organization is if you give them a try. The cost-effectiveness and time-effectiveness make them very attractive, especially when you need to do more with less.
Jump in, the water’s warm!
7 eMarketing Techniques to try in 2009 - To learn more about this author, visit Brad Kleinman's Website.
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2009 is going to be an interesting year:
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Are you going to stick with traditional marketing techniques and print brochures, run radio spots, or implement newspaper ads? Or are you going to jump on the bandwagon, and take advantage of eMarketing Techniques? Businesses across the nation are witnessing the power of Social Media and Web 2.0… and so can you.
Not every eMarketing Technique will work, just like traditional marketing techniques. However, with an open mind, a strong strategy, and an entrepreneurial mindset, you can achieve online success as well.
Here are 7 different eMarketing Techniques to try in 2009. Jump in!
1) Implement google analytics into your website and track specific landing pages on your website. Make sure the necessary employees have access, in order to track unique visits, referrals, and a slew of other information about your visitors. Bonus points: set up goals to track conversions when someone signs up for an inquiry form or buys your product or service!
2) Create rich and valuable content such as white papers, slideshows, and videos, and place them on your website. Bonus points: Take one of the highly valuable documents you’ve created, and make it available for download on your website IF the user provides their name and email address.
3) Use targeted email marketing to send value-based email blasts to segmented lists. The more segmented your lists, the better your open rates will be. Segment by industry, market, demographic, etc. Use a monthly theme, have various strategic partners help you build content, and make sure you have a strong call-to-action in the email. Don’t sell…educate!
4) Consider using a blog platform for content creation and delivery. This will make it easier for you to deliver content on the fly and adapt quickly with the market. Bonus points: Use RSS (Really Simple Syndication) feeds from your blog, YouTube, Slideshare and Flickr accounts to keep your community in the know whenever you update content.
5) Get on the social networking bandwagon and sign up for LinkedIn. Bonus points: Make it a requirement that everyone in your organization sign up for LinkedIn and gather 2 testimonials a month on their profile. Then, take those customer testimonials and place them on your website, blog, and all marketing collateral.
6) Join the fastest growing social media tool: twitter…a tool that has grown significantly in the past year alone! Build a base of people following your updates, announce upcoming events, share interesting industry-related articles, and get immediate feedback from your market. Bonus points: Use search.twitter.com to find out what people are saying about a certain topic, or who you should target for your products and services.
7) Make sure you and your team are taking advantage of email signature lines. Think of all those emails you send…what if they all contained a consistent, branded message promoting an upcoming webinar or white paper available for download? Bonus points: include links to your LinkedIn, Facebook, or Twitter profile in your signature as well!
The only way you’ll find out if eMarketing Techniques will work for your organization is if you give them a try. The cost-effectiveness and time-effectiveness make them very attractive, especially when you need to do more with less.
Jump in, the water’s warm!
7 eMarketing Techniques to try in 2009 - To learn more about this author, visit Brad Kleinman's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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