Packaging… Real Brand Value!
Packaging… Real Brand Value!
So how can we get customers to purchase our products?
Great packaging!
Nothing gets a customers attention like an outstanding package design.
At the point of purchase, packaging is the direct link with the consumer.
Packaging appeals to you customers sense of style and desires to help them make a decision.
Marketing and advertising play their roles, but neither is as close to your product when the decision to purchase (shopping experience) is made at store level. Packaging, draws in the consumer and changes their view of our brand, to make that purchase.
So we need to think about our packaging and the choices we make when we package our product. If the packaging is not drawing attention nobody’s buying our product!
Great packaging design supports the brand and in many cases creates the brand. Weather your packaging is for the consumer retail or business to business it will reflect a brand. Know your market well and you will have good penetration. Also a good design will continue to work for years to come, building loyalty along the way. So know your customers well!
Everything from no name brands to high profile brands are intentionally packaged to fit a specific marketplace. They are branded and then designed to fit that branding.
So if yellow is your favorite colour and you think that it’ll make a great statement, you better think about what message your product will be sending and to whom?
Proper branding and packaging will catch your consumers eye, see your profits soar, and build brand loyalty.
Packaging job is to …sell your product! …Sell your brand!
In today’s market place especially with consumers cutting back on spending, don’t discount the importance of a cohesive packaging marketing strategy. Don’t think as packaging as an after thought (something to put your product in). Include your packaging in parallel with your product development. This way you can have real brand cohesiveness from packaging to product.
You need to get the customers attention…people shop by looking for solutions to their problems whether it’s a cleaning product or a cosmetic. They will make their purchase decisions in 2.6 seconds. Great packaging can help your customers make that decision in your favor!
The large consumer brands are continually trying to find out more information about the Shopping experience, how people shop, how they decide to purchase, and why specific products or brands. They then implement a strategy and design packaging that delivers the perfect experience; one emotionally connected to your target consumer!
So here are a few points to consider when packaging your product
1. What’s your market?
2. Who is the competition?
3. What is your unique selling proposition?
4. Price points?
I suggest hiring a packaging design professional to get the process right…!
Don’t skimp when it comes to packaging, you’ve taken the time to develop your product be sure to spend time and develop your packaging. Remember, your packaging is what’s on the shelf in the store. If it’s not developed properly people will pass it by, and so will your profits. If you don’t think that packaging your product is important think again.
To capture your unfair market share, an intelligent packaging strategy should form the central component in a company's marketing strategy.
Apple understands the connection between people and packaging.
"Apple has an understanding others don't, that there's an interface between
people and the packages that happens before you even reach the
product,"..."What kind of experience do you want your customers to have with the package?"
Laura Blix - Assistant Professor
Michigan State University
School of Packaging
That’s real packaging power!
Packaging Real Brand Value - To learn more about this author, visit Anthony Testa's Website.
Like this article? Share it with your friends
Marketplace competition is stiff!
So how can we get customers to purchase our products?
Great packaging!
Nothing gets a customers attention like an outstanding package design.
At the point of purchase, packaging is the direct link with the consumer.
Packaging appeals to you customers sense of style and desires to help them make a decision.
Marketing and advertising play their roles, but neither is as close to your product when the decision to purchase (shopping experience) is made at store level. Packaging, draws in the consumer and changes their view of our brand, to make that purchase.
So we need to think about our packaging and the choices we make when we package our product. If the packaging is not drawing attention nobody’s buying our product!
Great packaging design supports the brand and in many cases creates the brand. Weather your packaging is for the consumer retail or business to business it will reflect a brand. Know your market well and you will have good penetration. Also a good design will continue to work for years to come, building loyalty along the way. So know your customers well!
Everything from no name brands to high profile brands are intentionally packaged to fit a specific marketplace. They are branded and then designed to fit that branding.
So if yellow is your favorite colour and you think that it’ll make a great statement, you better think about what message your product will be sending and to whom?
Proper branding and packaging will catch your consumers eye, see your profits soar, and build brand loyalty.
Packaging job is to …sell your product! …Sell your brand!
In today’s market place especially with consumers cutting back on spending, don’t discount the importance of a cohesive packaging marketing strategy. Don’t think as packaging as an after thought (something to put your product in). Include your packaging in parallel with your product development. This way you can have real brand cohesiveness from packaging to product.
You need to get the customers attention…people shop by looking for solutions to their problems whether it’s a cleaning product or a cosmetic. They will make their purchase decisions in 2.6 seconds. Great packaging can help your customers make that decision in your favor!
The large consumer brands are continually trying to find out more information about the Shopping experience, how people shop, how they decide to purchase, and why specific products or brands. They then implement a strategy and design packaging that delivers the perfect experience; one emotionally connected to your target consumer!
So here are a few points to consider when packaging your product
1. What’s your market?
2. Who is the competition?
3. What is your unique selling proposition?
4. Price points?
I suggest hiring a packaging design professional to get the process right…!
Don’t skimp when it comes to packaging, you’ve taken the time to develop your product be sure to spend time and develop your packaging. Remember, your packaging is what’s on the shelf in the store. If it’s not developed properly people will pass it by, and so will your profits. If you don’t think that packaging your product is important think again.
To capture your unfair market share, an intelligent packaging strategy should form the central component in a company's marketing strategy.
Apple understands the connection between people and packaging.
"Apple has an understanding others don't, that there's an interface between
people and the packages that happens before you even reach the
product,"..."What kind of experience do you want your customers to have with the package?"
Laura Blix - Assistant Professor
Michigan State University
School of Packaging
That’s real packaging power!
Packaging Real Brand Value - To learn more about this author, visit Anthony Testa's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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