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Back-to-basics Marketing: The Proof Is In The Pudding:

Guest post by: Sandy Barris

Article Overview: Who else wants to rediscover why you must offer proof that what you say your products, services or ideas will deliver will actually deliver

Free Download - Why You Must Stop People From Talking To Themselves? By Sandy Barris
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Back-to-basics Marketing: The Proof Is In The Pudding:

Are you frustrated because your marketing is not getting the response you thought you should be getting?

Would you love to see a few back-to-basics marketing strategies and tactics that have worked for the last 1,000 years and will work today?

Would you like to see a proven back-to-basics marketing tip that is 100% guaranteed to help improve any marketing campaign? These tips will help you discover the keys to unlocking what is inside of your products, services and ideas and help you win the game.

Back-to-Basics Tip 3: The Proof Is In The Pudding:

Are you providing your reader, viewer and listener the proof and credibility that what you are saying is indeed true?

How many times have you seen an ad on TV and said to yourself “Yea, Right, Sure it is?”

Let’s face it... we are all slammed with so many marketing messages a day, that we stop believing most of them.

So how do make your marketing messages more believable?

Start by take a close look at the benefits of what you are selling.

Think about all the ways you can prove the benefits actually exist.

Ask yourself:

Answer these questions and apply these ideas to what you are selling and you are well on your way to providing the proof people need to believe your benefits will deliver.


Back-to-Basics Bonus Tip:



Thousands of marketing experts say that it costs 5 to 6 times more to win a new client than it does to retain an existing one. What about your company? Is it true for you too?

Yet, most companies spend a small portion of their sales and marketing budget on client relationship management.

Take a moment and think about how much more profit you could generate by deepening your existing client relationships?

Rather than finding ways to get your sales people to “make 20 unqualified appointments this week,” instead, think about the easiest way to building stronger relationships. Think about all the way you can say “Thank You.” All the ways you can show that you appreciate their business and enjoy the relationship you have. Here are a few ways to get you started.

1. Send a hand written thank you card or note.

2. Drop off a small gift.

3. Bring a flower to the gatekeeper you’re trying to get past.

4. Take your client to breakfast or lunch to talk about ways to improve profits in the coming year.

5. Hold a customer appreciation party.

6. Have your CEO write a personal letter of thanks.

Now go out and give thanks. Show your appreciation. It feels great and is sure reduces your client attrition rate.

Don’t you think that getting back-to-basics is important and a must it today’s fast pace world? With a little practice, the basics last forever. It’s that simple, just like the Golden Rule.

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Home > Marketing > Sandy Barris > Backtobasics Marketing The Proof Is In The Pudding >
Article Tags: business ideas, business plan, customer appreciation, gatekeeper, marketing, marketing ideas, marketing plans, planning, pr tactics, proof, proof is in the pudding, reasons why, thank you

About the Author: Sandy Barris
RSS for Sandy's articles - Visit Sandy's website

Sharing Powerful Ways To Increase The Effectiveness Of Your Marketing While Easily Reducing Your Marketing Costs
Helping Passionate Enreprenures Create, Put Into Action and Profit, Faster and Easier From Online & Offline Strategic Marketing & Business Ideas.

Specializing in MEASURABLE MARKETING including: Direct Response Marketing, Direct Mail, Ads, Copywriting, Mini-Website Development -Traffic Generation and Conversion, Google Adword Campaigns.

Sandy Barris has written a guide titled: 97 Marketing Secret To Make More Money-Your Secret Guide To Growing Your Businesses Right.

Creator of Fast Marketing Plan, provides any business owner, executive or manager a simple, fast, easy and affordable online marketing and business management tool to create unlimited and complete Marketing Plans, Marketing Calendars and Marketing Roadmaps for use by almost any type and size of business.

Sandy publishes a wide variety of tidbits about marketing and marketing plans on a frequent basis at: SandyBarris.com and FastMarketingPlan.com

Business Marketing Service

Fast Marketing Plan

8823 Satelite Dr. Suite 107
White Lake, MI 48386. USA
248-335-8080



Click here to visit Sandy's website
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Ultimate Marketing Checklist
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