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Back-to-basics Marketing: The Proof Is In The Pudding:
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| Guest post by: Sandy Barris |
Article Overview: Who else wants to rediscover why you must offer proof that what you say your products, services or ideas will deliver will actually deliver
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Free Download - Why You Must Stop People From Talking To Themselves? By Sandy Barris |
Back-to-basics Marketing: The Proof Is In The Pudding:
Are you frustrated because
your marketing is not getting the response you thought you should be getting?
Would you love to see a
few back-to-basics marketing strategies and tactics that have worked for the
last 1,000 years and will work today?
Would you like to see a
proven back-to-basics marketing tip that is 100% guaranteed to help improve any
marketing campaign? These tips will help you discover the keys to unlocking
what is inside of your products, services and ideas and help you win the game.
Back-to-Basics
Tip 3: The Proof Is In The Pudding:
Are
you providing your reader, viewer and listener the proof and credibility that
what you are saying is indeed true?
How many times have you
seen an ad on TV and said to yourself “Yea, Right, Sure it is?”
Let’s face it... we are
all slammed with so many marketing messages a day, that we stop believing most
of them.
So how do make your
marketing messages more believable?
Start by take a close look
at the benefits of what you are selling.
Think about all the ways
you can prove the benefits actually exist.
Ask yourself:
- What are the strongest “Reasons Why” anyone should believe they’ll get what I promise?
- How much more specific can I be?
- What solid proof have I offered showing what I claim it true?
- Have I begun to think about how I can strengthen my guarantees?
- Is there a way to demonstrate your product/service in action?
- Can you get a celebrity endorsement?
Back-to-Basics Bonus Tip:
Thousands of marketing experts say that it costs 5 to 6 times more to win a new client than it does to retain an existing one. What about your company? Is it true for you too?
Yet, most companies spend a small portion of their sales and marketing budget on client relationship management.
Take a moment and think about how much more profit you could generate by deepening your existing client relationships?
Rather than finding ways to get your sales people to “make 20 unqualified appointments this week,” instead, think about the easiest way to building stronger relationships. Think about all the way you can say “Thank You.” All the ways you can show that you appreciate their business and enjoy the relationship you have. Here are a few ways to get you started.
1. Send a hand written thank you card or note.
2. Drop off a small gift.
3. Bring a flower to the gatekeeper you’re trying to get past.
4. Take your client to breakfast or lunch to talk about ways to improve profits in the coming year.
5. Hold a customer appreciation party.
6. Have your CEO write a personal letter of thanks.
Now go out and give thanks. Show your appreciation. It feels great and is sure reduces your client attrition rate.
Don’t you think that getting back-to-basics is important and a must it today’s fast pace world? With a little practice, the basics last forever. It’s that simple, just like the Golden Rule.
Article Tags: business ideas, business plan, customer appreciation, gatekeeper, marketing, marketing ideas, marketing plans, planning, pr tactics, proof, proof is in the pudding, reasons why, thank you
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About the Author: Sandy Barris RSS for Sandy's articles - Visit Sandy's website Sharing Powerful Ways To Increase The Effectiveness Of Your Marketing While Easily Reducing Your Marketing Costs. Helping Passionate Enreprenures Create, Put Into Action and Profit, Faster and Easier From Online & Offline Strategic Marketing & Business Ideas. Specializing in MEASURABLE MARKETING including: Direct Response Marketing, Direct Mail, Ads, Copywriting, Mini-Website Development -Traffic Generation and Conversion, Google Adword Campaigns. Sandy Barris has written a guide titled: 97 Marketing Secret To Make More Money-Your Secret Guide To Growing Your Businesses Right. Creator of Fast Marketing Plan, provides any business owner, executive or manager a simple, fast, easy and affordable online marketing and business management tool to create unlimited and complete Marketing Plans, Marketing Calendars and Marketing Roadmaps for use by almost any type and size of business. Sandy publishes a wide variety of tidbits about marketing and marketing plans on a frequent basis at: SandyBarris.com and FastMarketingPlan.com Business Marketing Service
Click here to visit Sandy's website Top 10 Pro Marketing Tips Ultimate Marketing Checklist Seven Lost Marketing Secrets |
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