How To Find Out About And Take Advantage Of Your Competitors Weaknesses

Guest post by: Sandy Barris

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How To Find Out About And Take Advantage Of Your Competitors Weaknesses

Whether you are just starting a business or have been around the block a few times you realize there are always competitors around nipping at your heals. Competitors who are grabbing for your customers and clients. It part of doing business.

The big question is, do you know the top three to five strongest competitors and any effective marketing strategy or tactic they use that you don’t. Do you know their strength and weaknesses?

If you can answer the above questions, stop reading, you don’t need these upcoming ideas. If you do need help answering the above questions keep reading and discover ways to legally spy on your competitors without them ever knowing.

First, there’s a tool sitting on your desk or in your hand right now that can provide you massive competitive intelligence. You know that thing that weights a ton when you go to make sales calls. Well your telephone has another function. Pick it up and dial your competitor’s office. Ask to speak to the sales department. Pose as a new customer looking for information. If you’re concerned you’ll be discovered, ask a friend or colleague to help.

Ask five or ten questions about your competitor’s products and services. Listen closely to the answers. The answers you hear will tell you how your competitor sells. What they are offering. Take good notes. If you can, order their products and services. See how they handle your order and follow-up to that order. You’ll learn a ton of valuable information you can use to out market them.

Second, another is a tool sitting on your desk or in your hand right now, your computer or smart phone, provide a birds eye view of how your competitors market on the Internet. Search for known and unknown competitors. Go to their Websites. Dig deep; you may discover a list of clients and new or old press releases about a product and services offered.

You’ll learn how your competitor markets it’s identity compared to yours. You may find a better way to present your website or see a few mistakes your competitor is making. Surf around, read their marketing copy, read their testimonials, listen to their podcasts and watch their videos. You’ll be shocked and amazed at the wealth of information you can find on your competitors websites.

Now, while on your competitor’s websites, also view a few web pages source code. You can find it your browser menu by clicking on “View” then “Page Source.” Look for the Meta tags, they look a bit like this, but i had to remove some html code to avoid confusion.

About the Author: Sandy Barris RSS for Sandy's articles - Visit Sandy's website Sharing Powerful Ways To Increase The Effectiveness Of Your Marketing While Easily Reducing Your Marketing Costs.  Helping Passionate Enreprenures Create, Put Into Action and Profit, Faster and Easier From Online & Offline Strategic Marketing & Business Ideas. Specializing in MEASURABLE MARKETING including: Direct Response Marketing, Direct Mail, Ads, Copywriting, Mini-Website Development -Traffic Generation and Conversion, Google Adword Campaigns. Sandy Barris has written a guide titled: 97 Marketing Secret To Make More Money-Your Secret Guide To Growing Your Businesses Right. Creator of Fast Marketing Plan, provides any business owner, executive or manager a simple, fast, easy and affordable online marketing and business management tool to create unlimited and complete Marketing Plans, Marketing Calendars and Marketing Roadmaps for use by almost any type and size of business. Sandy publishes a wide variety of tidbits about marketing and marketing plans on a frequent basis at: SandyBarris.com and FastMarketingPlan.com Business Marketing Service Fast Marketing Plan 8823 Satelite Dr. Suite 107 White Lake, MI 48386. USA 248-335-8080 Click here to visit Sandy's website More from Sandy Barris Top 10 Pro Marketing Tips Ultimate Marketing Checklist Seven Lost Marketing Secrets

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