Tweet

"Proof, Confirmation and Marketing Success"

Guest post by: Sandy Barris

Article Overview: Let’s face it. We’re slammed each day with so many marketing messages that we stop believing most of them. It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

"Proof, Confirmation and Marketing Success"

When was the last time you saw an ad on TV or the Internet and believed all of its claims?

Let’s face it. We’re slammed each day with so many marketing messages that we stop believing most of them.

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

But, as a business owner, have you taken a close look at how you are presenting your wares to your target audience?

If you’re not providing proof that your product or service claims are true, your marketing efforts may be experiencing the same level of disbelief.

The following back-to-basics tips can help you better analyze your goods to help you win the game.

So how do you make your marketing messages more believable? Start by taking a closer look at the benefits of your products or services.

Think of how you can prove those benefits exist by asking yourself the following:

• What are the strongest reasons for people to believe I’ll deliver on my promise?
• How much more specific can I be?
• What solid proof have I offered showing what I claim is true?
• How can I strengthen my guarantees?
• Is there a way to demonstrate my product/service in action?
• Can I get a celebrity endorsement?

Implement your answers to your marketing plan and you are well on your way to providing the proof that you can deliver the benefits people expect from you.

Related Articles
  Internet Marketing Business Challenge Improving Your Double OptIn Rates
  4 Steps to Increase Your Ezine Confirmation Rate by 50%
  Confirmation Bias and Groupthink
  The scientific method
  Are They Nodding? - Medical Sales Training
  You Show Me Yours, I'll Show You Mine - Giving Away Products to Grow a Mailing List
  The Trouble with Most Marketing Messages
  MIND TRAP: Heuristic Thinking
  How Social Proof Can Make or Break Your Business
  Are there any businesses that are recession-proof?
  How to Deal With New Car Registration
  12 Steps to a Successful Proof of Concept - Part 1
  Home Business Expert: Direct Sales Is An Economic & Recession Proof Business
  Your Autoresponder – The Key to Seven Profit Centers
  Higher Proof Will Help You Sell More Products, Services and Ideas
  Using Opt-in Email for Online Marketing Strategies
  How I Made Several Thousand Dollars By Changing One Word In My Headline
  'Where to' might not be as important as 'how loud'
  Outstanding Recession Proof Business Ideas that Hold Up In Any Economy
  How to Avoid the Devastating Email Marketing Mistakes

Article Tags: believability, believe, consultant, corporations, endorsement, guarantees, Internet, marketing, message, PR, proof, prove, public relations, truth, TV



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Unspoken Yet Important Rules for Book Proposals

The Basics Of A Home Based Internet Business

Executive Blind Spots

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.