Rules Suck
Article Overview: Why Playing by the rules will leave you behind in the dust.
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Free Download - Why You Must Stop People From Talking To Themselves? By Sandy Barris
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Rules Suck
If you play by the rules of your industry,
or if you do the same thing as your competition,
how will you ever gain more clients?
Be inventive, creative, or even outrageous to capture a bigger share of the available business.
Boring is and will always be boring.
Creative marketing will help you to crush your competition.
Follow your gut.
Go with your hunches.
Do it smart and careful.
“ A hunch is creativity trying to tell you something.”
– Frank Capra
Keep an eye on what your industry
competitors are doing.
Many times it makes sense to do the opposite of what they are doing.
Do your own strategic marketing, it will set you apart.
Your future
clients will notice that you are a unique
business with different ideas.
What ideas do you have to out-market your competitors?
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Article Tags:
Competition,
marketing,
rules,
unique
About the Author: Sandy Barris
RSS for Sandy's articles - Visit Sandy's website
Sharing Powerful Ways To Increase The Effectiveness Of Your Marketing While Easily Reducing Your Marketing Costs. Helping Passionate Enreprenures Create, Put Into Action and Profit, Faster and Easier From Online & Offline Strategic Marketing & Business Ideas.
Specializing in MEASURABLE MARKETING including: Direct Response Marketing, Direct Mail, Ads, Copywriting, Mini-Website Development -Traffic Generation and Conversion, Google Adword Campaigns.
Sandy Barris has written a guide titled: 97 Marketing Secret To Make More Money-Your Secret Guide To Growing Your Businesses Right.
Creator of Fast Marketing Plan, provides any business owner, executive or manager a simple, fast, easy and affordable online marketing and business management tool to create unlimited and complete Marketing Plans, Marketing Calendars and Marketing Roadmaps for use by almost any type and size of business.
Sandy publishes a wide variety of tidbits about marketing and marketing plans on a frequent basis at: SandyBarris.com and FastMarketingPlan.com
Business Marketing Service
Fast Marketing Plan
8823 Satelite Dr. Suite 107 White Lake, MI 48386. USA 248-335-8080
Click here to visit Sandy's website

More from Sandy Barris
Seven Lost Marketing Secrets
Ultimate Marketing Checklist
Top 10 Pro Marketing Tips
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Related Forum Posts
Trump and Stewart
- I really enjoyed Trump: The Art of the Deal and The Martha Rules. I think the best advice you can get is from people who have made it and not just consultants who haven't been there. Evan's site is great because of all the famous entrepreneurs and their advice directly from them.
Donald Trump and Martha Stewart are 2 great examples of successful entrepreneurs and the books are written in their own words which I find extremely valuable and motivational.
AFL + Soccer Athletes
- In Australia one of the most popular sports is Aussie Rules Football, but the principle I'm about to talk about is the same in all sports.
The reason athletes get paid so much is because of competition between clubs. For example Club A will offer $1000 a week for an athlete to play for them but then Club B will offer $2000 until one club reaches a figure that they consider to be "reasonable" and obviously higher than the other club is prepared to pay.
In saying this if a soccer athlete is worth the $4,000,000 transfer fee and $7,500 a game the management of the team obviously believe they are going to gain more revenue for the club in terms of more wins, supporters, media spotlights and higher morale in the team.
How She Does It
- Interesting to see what are the most popular threads in this folder, judging by how many hits each thread gets.
There must be a lot of moms out there who want to start businesses.
I'm currently reading How She Does It: How Women Entrepreneurs are Changing the Rules of Business Success, by Margaret Heffernan.
Some interesting statistics:
Between 1997 and 2006, privately held businesses owned by women grew at 3 times the rate of all American privately owned firms, women's companies are creating jobs and growing profits at twice the rate of all firms and are responsible for more payroll than all of the Fortune 500 companies combined.
This book tells the stories of a few women who have made it big...recommended reading so you know that "you can do it, too."
She Wins, You Win: The Most Important Rules Every Businesswo
- She Wins, You Win: The Most Important Rules Every Businesswoman Needs to Know
Gail Evans, 2003
Also author of Play Like A Man, Win Like A Woman
Inside jacket:
Every time a woman succeeds in business, every other woman's chances of succeeding in business increase. Every time a woman fails in business, every other woman's chances of failure increases.
Gail realized that one of the most important elements of the men's game, which was missing from the women's, was support: The boys know how to take care of one another. In order to create lasting success, women need to help one another and band together as a team.
TOC
The Woman's Team
Why you must play on the woman's team
How to join the team
Tips for the team
1. Be a mentor
2. Rainmake
3. Uncover and share information
4. Keep quiet
5. Unite with all women at all times
6. Make team-related choices
7. Weave a female web
Challenges of the Team
Twelve team members to watch out for
The eleven most common team questions (and answers)
Conclusions
Acknowledgements
My own view
Haven't read this yet, but it seems like she's advocating an "Us against them" mentality. Neverthless, networking with fellow women - and men! - only makes good sense.
Protect yourself from Hackers
- I received this from a newsletter from FXpro that I subscribed to. Please read and apply
In the 21st Century internet is widely used for everyday job. Despite the "ease" and free time offered from internet use, one should be aware of the dangers and be prepared to avoid and safeguard him/herself from any attacks his/her computer may accept or even from the "unwanted" e-mails received.
Golden Rules of Protection
When using the internet make sure you have an antivirus program installed in order to avoid intrusions in your Computer,
If you are using wireless internet connection make sure you have your connection locked,
Do not save any official documents on your Computer, such as Copy of Passport, ID, Bank account numbers, copy of cards in case your Computer is hacked or even stolen,
Keep all access codes/passwords in a safe place,
Do not share an e-mail address with any person,
Do not reveal any access codes, passwords to any person,
If you are using a public Computer, ie in an internet cafe, make sure you log out any internet sites you have visited before leaving and deleting the cookies in order to minimize the risk of someone following your tracks,
Regularly change your passwords on your e-mail accounts, or any other account that requires passwords,
Be careful of e-mails received. Always check the e-mail address and in case you believe that this does not come from a person, Company, Organization you might be dealing with always send an e-mail to an e-mail address stated on the person's business card, Company's, Organization website requesting them to confirm that the e-mail address on the e-mail received belongs to them, before you reveal any information,
Always have in mind that an established Company/Organization never uses an e-mail address such as g-mail, yahoo, hotmail etc thus always be careful when you are receiving such e-mails, even if it appears to be from a Company/Organization you are dealing with,
Always remember that a Company or Organization will never require you to send them your login/password/access codes,
When using a website that requires an access code, do not allow the browser to remember your passwords
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