“Your call is important to us. Please hold for the next available Customer Service representative.” Many business operations have been automated at the expense of customer service. The businesses that keep their Customer Service departments “human” often thrive.

Automated customer service has been proven to drive customers crazy.

It will drive these customers away from many of the businesses that are using this service.

People often will turn to a competitor that uses a live operator.

Why? Because this business seems to care more about how customers are treated.

Most people like to talk to a person, so when you or your employees hidebehind an automated phone system, your customers will get frustrated and move on to your competition.

Customer dissatisfaction will not only drive away prospective clients, it will drive up your marketing costs.

You will have to replace the customers whom you lose. It costs about five to seven times more to get a new client than it does to keep an existing one.

What are you doing to make it more convenient for your clients to contact your company on the telephone?