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Who Will Buy Your Professional Services?

Guest post by: Sandy Barris

Article Overview: Discover what your perfect future client looks like, and how to get in front of him/her and you’ll be well on your way to growing a successful professional service business

Who Will Buy Your Professional Services?

Are you an engineer, IT consultant or a dentist? How about a business coach, facilities manager, project manager or any of the thousands of professional services wanted by millions of businesses?

Have you recently been downsized or layed off? Or, have you retired and are climbing the walls wanting to get back in the game.

If so, stop and pull out your magic wand, wave it around a few times and imagine creating the perfect professional services business —without fear of failing—what would it look like?

Got it pictured. Now, take your magic wand and break it in half because whatever professional service business you choose to create, you’ll always be in the sales and marketing business.

Why, because if you won’t market and close business deals, you’ll have a rough time staying in business.

Of course, one of the keys to your success in a professional service business is knowing, without a doubt, who will want and can afford to buy whatever it is you are offering.

One of the ways to get started is to figure out what and who the perfect client may look like to you:

• What business niche are they in?
• What markets do they serve?
• Who supplies that business niche with goods & services
• Where is that niche located?
• Are there enough businesses in that niche to be profitable?
• Can they afford your services?
• Who would recommend their products or services

Answer these questions and you’ll be well on your way to discovering exactly who’ll want your services.

Next, market to your perfect client using many different marketing approaches. Some will work better than others. Some will start out like gang busters then fad off. Others will crash and burn with no ROI. It’s all good because every success and failure is a lesson and brings you closer to succeeding in your business.

The key here is to create an overall marketing strategy that includes 15 or more marketing tactics. The more marketing tactic you try, the greater your chance of getting in front of the perfect future client.

Keep in mind people absorb information in different modes. Some people like information presented verbally. Talk to them face-to-face; send them a CD/DVD or an Mp3 they can listen to in their car. Others want info visually; they like to see videos, graphs, charts and pictures to fully understand what you offer.

You should test many different marketing tactics.

• Build an optimized website and use the Internet to describe the benefits of your service using video, audio and the written word.
• Go to networking events.
• Approach your suppliers for referrals.
• Host webinars and pod casts because they are the 21 Century brochure.
• Grow your database
• Email market your growing database
• Create a local Pay-per-click internet marketing campaign
• Develop a social media marketing plan
• Join Linked In, Face Book and 3-4 of the other top SMM sites.
• And that’s just the tip of the iceberg.

Whatever marketing you are planning, provide a compelling reason to try out your services. If a future client has a choice between many similar services or does not have a compelling need to buy your service, your company will not grow fast.

Targeting big business?

Related Articles
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  Ten Recommended Strategic Actions Needed Prior To Starting Your Professional Services Business
  Why Follow a Sales Process?
  “Seven Strategic Tips For Selling Professional Services Brand, According To Your Strategic Thinking Business Coach”
  Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
  Web Designing an Art of Computer Geniuses
  Outsource Accounting
  Leaving Behind In-house SEO, Hire Dedicated SEO Expert to Improve Website Ranking
  How Tender Writing Services Win You That Bid
  How To Hire A Virtual Assistant
  How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
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  Beauty and the Beast of Starting a Business
  Building Your Credibility
  Simplify your Business Tax by Hiring Professional Tax Accountant
  Even Engineers Sell
  Being as professional
  When You Need A Professional Tender Writer
  Complicated Tax Laws Mean Tax Franchises Boom
  Avoid Using Free Services For Your Business

Article Tags: business plan, business services, marketing, marketing ideas, marketing plan, marketing secretsprofessional service business, marketing tactics, professional service business, professional services



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