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Why You Must Stop People From Talking To Themselves?

Guest post by: Sandy Barris

Article Overview: When you want to get someone’s attention, you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.

Why You Must Stop People From Talking To Themselves?

How many silent conversations do you have with yourself in a day?

Psychologists have proven that everybody holds a constant, ongoing conversation with himself or her­self in his/her own head.

These silent conversations are always being interrupted by distractions: the phone rings, someone walks by the door, the kids are fighting, dogs bark, etc.

The point here is that, if you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.

Your marketing effort has to stop a prospect right then and there.

If your headline and offer doesn’t get them to pull out their credit card immediately, then likely you have lost the sale.

You have to capture the full attention of a prospect or you will lose the opportunity to make any future profits from him/her.

If someone sets aside your marketing message without taking any action, ("I'll save it and get back to it later") then chances are slim that they will ever see or hear or respond to it ever.

It may get tossed into a save folder, or covered up by other papers or by something else. Eventually finding its way into the trash.

Advertising and marketing are extreme interruptions in most people’s life, so your headline and offer has to get deep into a person’s silent thoughts.

You want your prospect to think silently to him/herself, “I've got to know more about this prod­uct/service now.” If your message doesn’t do this, then your marketing effort or headline or offer is ineffective.

Perhaps your prospect doesn’t want what you are selling, or perhaps they simply can’t afford your prod­ucts/services.

Either way their silent, personal, internal conversation will make the final decision. It is up to you to stop them dead in their tracks, make your best offer, and persuade them to make a positive decision—NOW!

What silent “conversations” are your prospects having about your products/ services?

How can you make sure that those conversations are positive?

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Article Tags: headlines, interruption, marketing, sales, self talk, selling



Related Forum Posts
Book: Talking From 9 to 5 - Book: Talking From 9 to 5: How women's and men's conersational styles affect who gets heard, who gets credit, and what gets done at work Deborah Tannen, PhD 1994 You say something at a meeeting, it is ignored, then someone else says the same thing and everyone embraces it as a marvelous idea. You devote yourself to a project but don't get credit for the results. You work around the clock to avoid a crisis, but your efforts are not recognized because no one notices a crisis that never occurs. YOu give what you think are clear instructions, but the job is not done, or is done wrong. ... Work is a special world because as we talk to get our jobs done, we are also being evaluated. How we get others to do what we want, and how we accept or avoid responsibility for mistakes, display or challenge authority, reveal or conceal what we don't know -- all affect how we are regarded and rewarded. TOC 1. Women and Men Talking on the Job 2. "I'm sorry, I'm not apologizing": Conversational rituals 3. "Why don't you say what you mean?" Indirectness at work 4. Marked: Women in the workplace 5. The glass ceiling 6. "She's the boss": Women and authority 7. Talking up close: Status and connection 8. What's sex got to do with it 9. Who gets heard? Talking at meetings References Index
Re: New Idea...suggestions please - People, it's easier than you think in some cases. Say you are replying to a question and you are about to refer to company ABC's website. Stop and explore their site for their affiliate program. If they have one, register and use your affiliate link in your post. If this takes time, you can post a regular link first, then come back and edit your reply by swapping for your affiliate link. If you post regularly, you'll soon have accounts at all the affiliate exchanges and you'll start getting money from your referrals. How about it?
Decide your market first - Stop for a second and decide exactly who it is that you want to sell your product to. Once you've done this you'll have a far better idea of where to find them and what it is that they're interested in Cheers
Re: New Idea...suggestions please - [quote="galbaras":2q25wmj2]People, it's easier than you think in some cases. Say you are replying to a question and you are about to refer to company ABC's website. Stop and explore their site for their affiliate program. If they have one, register and use your affiliate link in your post. If this takes time, you can post a regular link first, then come back and edit your reply by swapping for your affiliate link. If you post regularly, you'll soon have accounts at all the affiliate exchanges and you'll start getting money from your referrals. How about it?[/quote:2q25wmj2] This seems like the most logical solution from what I'm understanding. However, this leads to a problem of people dropping affiliate links every chance they get just to earn a buck. Eventually you have a spamming problem. If it's warranted, a link won't hurt and is usually helpful, but there's too many people that like to take advantage of this. I have no problem posting an affiliate link or seeing someone else do the same so as long as the link is helping others in some way and is relevant to the topic.
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).


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