Shaun Gisbourne Articles
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Telemarketing Victory - 10 Rules: Use The Phone, Let 'Em Moan, Retain Client Confidence
Ever had good clients and customers walk away and never understood why? Is it possible they're so disgusted they're refusing to respond to your email or take calls from you? Ever felt powerless to change the outcome? How did it come to this? Whether they slip away silently and imperceptibly by degrees or create a commotion on the way out, for some business owners and directors it's a bitter blow they never fully recover from. The good news is that in the vast majority of cases it can be avoided. Often, it's the telephone that provides us with the answer to the problem of losing clients and customers.
Telemarketing Victory - Target Market Definition: Select Your Suspects
UK Telemarketing Expert Shaun Gisbourne looks into the first vitally important actions to take in order to ensure a successful start to any telemarketing activity. In this first article, Shaun focuses on the key questions to ask yourself before selecting, acquiring and calling on contact data for your intended target market and shows how the effort you devote to this step now will reward you later on.
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About the Author: Shaun Gisbourne Telemarketing Expert from the UK. Shaun has been using the phone for business successfully since 1994. Having previously worked on large scale telemarketing, telesales, cold calling, event marketing and research projects for technology companies such as Cisco, FreeMarkets/Ariba, 3Com, Altiris, Cognos, and more recently Inovis, Shaun's focus now is on helping smaller, start-up and specialist niche organisations to get the most value from telemarketing as a valuable part of their marketing mix. He can help whether telemarketing is carried out in-house or outsourced. His particular passion is in helping niche consultants and subject matter experts to develop and increase opportunities for public speaking. Click here to visit Shaun's website.   Telemarketing Victory Target Market Definition Select Your Suspects Telemarketing Victory 10 Rules Use The Phone Let Em Moan Retain Client Confidence |
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