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Seven Rules to Whip Your Direct Marketing into Shape!

Written by: Elizabeth Ruiz

Article Overview: Whip your Marketing into results producing shape with the following seven rules about Direct Marketing I learned from Renegade Millionaire Dan Kennedy.

Free Download - Social Media Helps You Find Out What Your Customers Want By Elizabeth Ruiz
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Seven Rules to Whip Your Direct Marketing into Shape!

1. Always have an offer or offers – Never end any marketing media conversation without making a direct offer. Buy 2 get 1 free or call for a free report and DVD.

2. Have a reason to respond right now – Picture your prospect as a couch potato unwilling to move off the sofa and craft your message to force him up off the sofa eager to take you up on your offer.

3. Clear Instructions on how to respond – Confused prospects do nothing. Ambiguous artsy ads that don’t tell customers what to do won’t bring in sales just make people shake their heads in bewilderment. Most people are good at following instructions. Give clear steps on how to order, make an appointment, request the free report or whatever action you want the customer to take.

4. Track and measure results – You need to keep an eye on your return on investment by using real, hard facts and data when making marketing decisions. Tracking means collecting all the information you need to decide which advertising is working and what isn’t. Have a follow up plan.

5. Have strong sales copy not subtle boring murmurs – Demand attention with your marketing to drown out the noise of your competitors’ messages.

6. Use Outrageous Mail Order Advertising – It gets open and read not tossed in the trash.

7. Results Rule - Your opinions and feelings about your marketing don’t count. What counts are your customers’ or clients’ checks and credit cards. Use marketing that brings money into your business.

This is just the beginning to successful Direct Marketing but these seven rules will get you started in shaping up your own Marketing plan for your business.

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Home > Marketing > Elizabeth Ruiz > Seven Rules to Whip Your Direct Marketing into Shape
Article Tags: direct marketing, profit, results, sales copy

About the Author: Elizabeth Ruiz
RSS for Elizabeth's articles - Visit Elizabeth's website

Elizabeth Ruiz owns Direct Marketing Rx. She helps businesses manage their social media profiles to build lifetime customer relationships and also writes advertising copy to sell goods and services. Check out http://www.directmarketingrx.com if you would like more information on social media marketing or need help with your social media marketing

Click here to visit Elizabeth's website Dashed Line

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