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The Overall Value of Direct Marketing

Written by: Elizabeth Ruiz

Article Overview: Direct Marketing can help your customers get to know you and develop a lifetime relationship.

The Overall Value of Direct Marketing

Direct Marketing can help your customers get to know you and develop a lifetime relationship.
People like doing business with someone they know and trust. Emails, ezines, print newsletters and postcards are an easy way to keep in contact with your customers.

1. Keep your customers interested. Give them reasons they want to keep doing business with you. Why you offer better goods or services than your competition.

2. Become the expert in your prospect’s mind. It establishes your credibility. When they need information about your industry, services or products they will think of you and buy from you.

3. Share tips they’ll find useful. New ways to use your product or industry info like “Five Tips to Keeping Your Car in Good Shape.” Or “Six Ways to Have a Healthy Back…”

4. Repeat customers. Tell your customers why the need to keep doing business with you. Remind them how they get ongoing great service and the best products from you.

5. Offer special deals. A two for one sale, close out sales, and seasonal discounts to get your customers coming back for more.

6. Reactivate old customers. Tell them to come back you’re missing out and we miss you. It’s easier to revive former customers than acquire new ones. They know you and your business.

7. Get customers. Explain how your products or services will benefit them – enhance their lives or offer convenience. Draw them a picture of why the need your expertise and your products and services.

8. Feature new products. Introduce new additions to your product line or services. Encourage them to check out the latest edition or some new convenient service.

9. Customer rewards programs. Buy 10 get 1 free, anniversary discounts, and other frequent buyer or continuity programs.

10. Stimulate word of mouth advertising. Ask for referrals. Use viral marketing - tell subscribers to share the e-zine with friends they think will also like your products or services.

If your customers forget who you are you will lose their business. How do you expect them to be loyal if they rarely hear from you? If you don’t cultivate a relationship your customers will be lured away by your competitors. Work smart and develop a marketing system that keeps your customers engaged and invested in their relationship with you. Direct Marketing will help to build and maintain a relationship with your customer base.

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Article Tags: direct marketing, lifetime relationship



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