The Overall Value of Direct Marketing
The Overall Value of Direct Marketing
People like doing business with someone they know and trust. Emails, ezines, print newsletters and postcards are an easy way to keep in contact with your customers.
1. Keep your customers interested. Give them reasons they want to keep doing business with you. Why you offer better goods or services than your competition.
2. Become the expert in your prospect’s mind. It establishes your credibility. When they need information about your industry, services or products they will think of you and buy from you.
3. Share tips they’ll find useful. New ways to use your product or industry info like “Five Tips to Keeping Your Car in Good Shape.” Or “Six Ways to Have a Healthy Back…”
4. Repeat customers. Tell your customers why the need to keep doing business with you. Remind them how they get ongoing great service and the best products from you.
5. Offer special deals. A two for one sale, close out sales, and seasonal discounts to get your customers coming back for more.
6. Reactivate old customers. Tell them to come back you’re missing out and we miss you. It’s easier to revive former customers than acquire new ones. They know you and your business.
7. Get customers. Explain how your products or services will benefit them – enhance their lives or offer convenience. Draw them a picture of why the need your expertise and your products and services.
8. Feature new products. Introduce new additions to your product line or services. Encourage them to check out the latest edition or some new convenient service.
9. Customer rewards programs. Buy 10 get 1 free, anniversary discounts, and other frequent buyer or continuity programs.
10. Stimulate word of mouth advertising. Ask for referrals. Use viral marketing - tell subscribers to share the e-zine with friends they think will also like your products or services.
If your customers forget who you are you will lose their business. How do you expect them to be loyal if they rarely hear from you? If you don’t cultivate a relationship your customers will be lured away by your competitors. Work smart and develop a marketing system that keeps your customers engaged and invested in their relationship with you. Direct Marketing will help to build and maintain a relationship with your customer base.
The Overall Value of Direct Marketing - To learn more about this author, visit Elizabeth Ruiz's Website.
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Direct Marketing can help your customers get to know you and develop a lifetime relationship.
People like doing business with someone they know and trust. Emails, ezines, print newsletters and postcards are an easy way to keep in contact with your customers.
1. Keep your customers interested. Give them reasons they want to keep doing business with you. Why you offer better goods or services than your competition.
2. Become the expert in your prospect’s mind. It establishes your credibility. When they need information about your industry, services or products they will think of you and buy from you.
3. Share tips they’ll find useful. New ways to use your product or industry info like “Five Tips to Keeping Your Car in Good Shape.” Or “Six Ways to Have a Healthy Back…”
4. Repeat customers. Tell your customers why the need to keep doing business with you. Remind them how they get ongoing great service and the best products from you.
5. Offer special deals. A two for one sale, close out sales, and seasonal discounts to get your customers coming back for more.
6. Reactivate old customers. Tell them to come back you’re missing out and we miss you. It’s easier to revive former customers than acquire new ones. They know you and your business.
7. Get customers. Explain how your products or services will benefit them – enhance their lives or offer convenience. Draw them a picture of why the need your expertise and your products and services.
8. Feature new products. Introduce new additions to your product line or services. Encourage them to check out the latest edition or some new convenient service.
9. Customer rewards programs. Buy 10 get 1 free, anniversary discounts, and other frequent buyer or continuity programs.
10. Stimulate word of mouth advertising. Ask for referrals. Use viral marketing - tell subscribers to share the e-zine with friends they think will also like your products or services.
If your customers forget who you are you will lose their business. How do you expect them to be loyal if they rarely hear from you? If you don’t cultivate a relationship your customers will be lured away by your competitors. Work smart and develop a marketing system that keeps your customers engaged and invested in their relationship with you. Direct Marketing will help to build and maintain a relationship with your customer base.
The Overall Value of Direct Marketing - To learn more about this author, visit Elizabeth Ruiz's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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