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Elizabeth Ruiz Articles

Written by: Elizabeth Ruiz

Social Media Helps You Find Out What Your Customers Want - Click To Read Article
Have you been wondering why you should bother using Twitter or Facebook as part of your marketing plan?

Content is King! Long Live the King! - Click To Read Article
An integral part of effective direct marketing is using words that sell. Content (also known as copy) that speaks to your target audience is essential. You need absorbing copy with a strong call to action. Apply these 10 tips and watch your sales soar.

How to Get Attention with Your Direct Marketing Mailers - Click To Read Article
Today we’re bombarded with all kinds of mail: bills, junk mail, magazine subscriptions and notes from family and friends. And we all sort it in a similar way…into priority stacks of the good, the bad and the ugly!

Why You Want Your Design Layout to Look Like CRAP! - Click To Read Article
Ok you have marketing copy that sells. Before you send out your direct marketing mailer you need to consider the design layout. Is it CRAP?

The Overall Value of Direct Marketing - Click To Read Article
Direct Marketing can help your customers get to know you and develop a lifetime relationship.

Seven Rules to Whip Your Direct Marketing into Shape! - Click To Read Article
Whip your Marketing into results producing shape with the following seven rules about Direct Marketing I learned from Renegade Millionaire Dan Kennedy.

Results Rule! Use Tracking and Measurement in Your Marketing - Click To Read Article
Ask yourself two questions before spending your marketing budget: 1. What does it cost to get a new customer? 2. What will I pay to get a new customer? The following article will help you track and measure the results of your Marketing dollars spent.

It’s Not What is Your Most Valuable Asset, but Who! - Click To Read Article
Your relationship with your customers is the only asset you have that can be kept safe from every threat to your profits and made to appreciate every year. It’s more than a list of customer names and information. It’s the relationship you cultivate with your customers. Are you letting your largest asset shrivel up? If you do you’re losing money.

How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd? - Click To Read Article
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.





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