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Richard Woller Articles

Written by: Richard Woller

Market Research Leads To Better Decisions - Click To Read Article
There's an old adage that entrepreneurs are risk takers, but it's really not true, although it appears that way because they have creative ideas they are able to execute to start up and drive successful businesses. Entrepreneurs and good managers achieve success because they do their homework (market research) before making decisions.

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About the Author: Richard Woller
RSS for Richard's articles - Visit Richard's website

Richard L. Woller is the Founder and President of Plum Market Research, a market research company providing confidential, real-time reports to restaurants,cultural institutions and other industries looking to understand their position in the LOCAL MARKETPLACE. Rich has a long history of entrepreneurship and also operates a successful tour company. He holds a Bachelor of Arts degree in Biology from Syracuse University and a Masters Degree in Public Administration from New York University. Rich has served on numerous boards and most recently, served as the Chair of the Berkshire Visitors Bureau, a 850 member travel and tourism organization. His leisure pursuits include outdoor adventure, coaching community sports, reading, cooking and writing opinion/editorials for his local newspaper. He can be reached at rwoller@plummarketresearch.com or 413-637-8858 http://www.plummarketresearch.com

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Market Research Leads To Better Decisions


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