How To Grow Your Business By Ignoring Bad News
How To Grow Your Business By Ignoring Bad News
Ignore it.
Ok, not entirely. Don’t pretend that you’re sales are rising by 50% a quarter when they aren’t. You need to be centered in reality. But ignore the fear. Ignore the question of whether the economy will overcome your business. Instead, focus on what you can do to embrace the economic news and keep your business healthy. Here are some tips:
1. Know Why Your Customers Come To you
Everyone who calls your office, comes through your door or visits your website is looking for some kind of answer. They want to do business with either you or your competitors. Take some time to talk with your customers. Talk to some of your most loyal customers, find out what make them come back. If you know what they like, you can refine and focus your business to reflect those desires. You can make it easier to work with you than anyone else in your business.
2. Adjust Your Business To Fit Your Customers’ Needs
If you’re losing business because of price, lower your price. If you’re losing your business because of service, up your service. If your customers are going through tough times, find ways to redefine your products or services to fit into their lives. Show your customers how much they matter to you by focusing your products in ways that make sense to them.
3. Give Customers Permission to Do Business With You
Every ad you place, every mailer you send, every person you talk to about your business reminds your potential customers that you’re still in business. Give them permission to work with you. Let them know, in your messaging, that you understand that times are tough, but that you’re still here, ready to help them with their problems. When you advertise, you’re letting people know that you’re around and available.
4. Prioritize Your Markeing - Know What Works
Not every ad is worth its money. You need to know what works. You need to measure, track, monitor and capture every response made by any ad you place. When you know how your ads perform, you can make educated decisions about which ads you should place. By prioritizing your marketing, you can focus only on the useful, while throwing away the wasteful. AdSymetrix has been developed for exactly this purpose. We can track the responses from any ad you place, anywhere, online or off.
5. Keep Smiling
Don’t let the bad times overwhelm you. If you’re concerned about your business, you can find ways to work smarter to keep your business viable. Let the customers complain about their concerns with the economy, your role is to show them that their decision to work with you is the first, best decision in this terrible economic time.
How To Grow Your Business By Ignoring Bad News - To learn more about this author, visit Andrew Schwartz's Website.
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People need to eat. Those people are both your customers and your employees. You, as the business owner, marketing professional, or generally responsible businessperson, have a role to play to ensure that you and those around you continue to eat. The question, though, is how can you continue your business when everywhere you look you see bad economic news.
Ignore it.
Ok, not entirely. Don’t pretend that you’re sales are rising by 50% a quarter when they aren’t. You need to be centered in reality. But ignore the fear. Ignore the question of whether the economy will overcome your business. Instead, focus on what you can do to embrace the economic news and keep your business healthy. Here are some tips:
1. Know Why Your Customers Come To you
Everyone who calls your office, comes through your door or visits your website is looking for some kind of answer. They want to do business with either you or your competitors. Take some time to talk with your customers. Talk to some of your most loyal customers, find out what make them come back. If you know what they like, you can refine and focus your business to reflect those desires. You can make it easier to work with you than anyone else in your business.
2. Adjust Your Business To Fit Your Customers’ Needs
If you’re losing business because of price, lower your price. If you’re losing your business because of service, up your service. If your customers are going through tough times, find ways to redefine your products or services to fit into their lives. Show your customers how much they matter to you by focusing your products in ways that make sense to them.
3. Give Customers Permission to Do Business With You
Every ad you place, every mailer you send, every person you talk to about your business reminds your potential customers that you’re still in business. Give them permission to work with you. Let them know, in your messaging, that you understand that times are tough, but that you’re still here, ready to help them with their problems. When you advertise, you’re letting people know that you’re around and available.
4. Prioritize Your Markeing - Know What Works
Not every ad is worth its money. You need to know what works. You need to measure, track, monitor and capture every response made by any ad you place. When you know how your ads perform, you can make educated decisions about which ads you should place. By prioritizing your marketing, you can focus only on the useful, while throwing away the wasteful. AdSymetrix has been developed for exactly this purpose. We can track the responses from any ad you place, anywhere, online or off.
5. Keep Smiling
Don’t let the bad times overwhelm you. If you’re concerned about your business, you can find ways to work smarter to keep your business viable. Let the customers complain about their concerns with the economy, your role is to show them that their decision to work with you is the first, best decision in this terrible economic time.
How To Grow Your Business By Ignoring Bad News - To learn more about this author, visit Andrew Schwartz's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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