Limo Leads – Using Internet Marketing to Generate New Business for Your Limo Service
Limo Leads – Using Internet Marketing to Generate New Business for Your Limo Service
These limousine companies attracted all this new business with online advertising on popular search engines. Their small text ads attracting business on the search results pages are called sponsored links.
Here’s how it works. When people are looking for a limousine company, they typically go to Google, Yahoo!, MSN or Ask. According to comScore, Internet search engines are now the #1 place where people find local products and services. When prospects get to the search engine, they type in queries like, “limo companies in Dallas” or “corporate limousine services” or “wedding limos.”
The engine returns “organic” search results in the middle of the page and “sponsored” results along the top and down the right hand side. Prospects then click on the link most relevant to their needs and are transferred to the linked Web page. At this point, savvy marketers will ensure their contact information is easily visible so prospects can call to make a purchase. The entire process from search to action (such as calling or making an online purchase) can take place in minutes or even seconds.
So, how do you get your share of the limo leads out there? Here’s the process. First, set up accounts with Google, Yahoo!, MSN, Ask, and other engines that might refer clients. This is where we typically hear, “Google is the biggest, why not go with them exclusively?” Well, there are many reasons, but my top two are: competition and conversions. Google is very popular, so it’s very competitive. Key words can be more expensive because of Google’s popularity. Secondly, search engines attract audiences with different demographics. WebVisible has many clients that get the majority of their sales from search engines other than Google. So Yahoo! or MSN may yield more conversions, and you won’t know unless you try them.
After creating and funding an account, choose your keywords. These are the terms you believe your prospects will type into the search box when looking for limo services. After choosing your keywords, you must decide how much to bid for each keyword. The wonderful thing about sponsored links is that it’s an auction environment. You decide how much to bid on keywords and only pay when someone clicks on your ad. Accounts offering the highest bid typically get top positioning and more conversions, provided their advertisement has a high “quality score.” Your quality score is a reflection of how relevant your ad and Web site landing page are to the prospect’s query.
Next, write your ad. Good ad copy is the first call-to-action a searcher sees and offers the best likelihood that a purchase-ready consumer will visit your site. Search engine ads are short, only three lines, with 4-5 words per line, so you must clearly state your benefits. The components of a successful ad are title, business description, and display URL link (your Web site). If possible, include a call-to-action offer.
Next, you can choose geographic targeting. This pinpoints your target sales area. If you’re looking for limo leads in Chicago, you may limit targeting to a 50 mile radius around Chicago, depending on where the majority of your customers reside.
Link your online advertisement to a landing page on your site that has information about your offer. Your landing page should provide easily visible contact information and an attractive offer (i.e. “10% off!” or “1 hour free!”) to increase response.
Finally, rinse and repeat until all your accounts are up and running on the different engines. One more thing, please answer those phone calls! It doesn’t make sense to do all this work and not pick up the phone.
Limo Leads Using Internet Marketing to Generate New Business for Your Limo Service - To learn more about this author, visit Jeff Werner's Website.
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A Washington DC area limo company generated 45 calls in 30 days. In Tampa, it was 46 limo calls in 30 days. In NYC, 249 limo leads in 60 days. How did they generate all these exclusive, inbound calls? What would an additional 45 new customer calls next month mean to your business?
These limousine companies attracted all this new business with online advertising on popular search engines. Their small text ads attracting business on the search results pages are called sponsored links.
Here’s how it works. When people are looking for a limousine company, they typically go to Google, Yahoo!, MSN or Ask. According to comScore, Internet search engines are now the #1 place where people find local products and services. When prospects get to the search engine, they type in queries like, “limo companies in Dallas” or “corporate limousine services” or “wedding limos.”
The engine returns “organic” search results in the middle of the page and “sponsored” results along the top and down the right hand side. Prospects then click on the link most relevant to their needs and are transferred to the linked Web page. At this point, savvy marketers will ensure their contact information is easily visible so prospects can call to make a purchase. The entire process from search to action (such as calling or making an online purchase) can take place in minutes or even seconds.
So, how do you get your share of the limo leads out there? Here’s the process. First, set up accounts with Google, Yahoo!, MSN, Ask, and other engines that might refer clients. This is where we typically hear, “Google is the biggest, why not go with them exclusively?” Well, there are many reasons, but my top two are: competition and conversions. Google is very popular, so it’s very competitive. Key words can be more expensive because of Google’s popularity. Secondly, search engines attract audiences with different demographics. WebVisible has many clients that get the majority of their sales from search engines other than Google. So Yahoo! or MSN may yield more conversions, and you won’t know unless you try them.
After creating and funding an account, choose your keywords. These are the terms you believe your prospects will type into the search box when looking for limo services. After choosing your keywords, you must decide how much to bid for each keyword. The wonderful thing about sponsored links is that it’s an auction environment. You decide how much to bid on keywords and only pay when someone clicks on your ad. Accounts offering the highest bid typically get top positioning and more conversions, provided their advertisement has a high “quality score.” Your quality score is a reflection of how relevant your ad and Web site landing page are to the prospect’s query.
Next, write your ad. Good ad copy is the first call-to-action a searcher sees and offers the best likelihood that a purchase-ready consumer will visit your site. Search engine ads are short, only three lines, with 4-5 words per line, so you must clearly state your benefits. The components of a successful ad are title, business description, and display URL link (your Web site). If possible, include a call-to-action offer.
Next, you can choose geographic targeting. This pinpoints your target sales area. If you’re looking for limo leads in Chicago, you may limit targeting to a 50 mile radius around Chicago, depending on where the majority of your customers reside.
Link your online advertisement to a landing page on your site that has information about your offer. Your landing page should provide easily visible contact information and an attractive offer (i.e. “10% off!” or “1 hour free!”) to increase response.
Finally, rinse and repeat until all your accounts are up and running on the different engines. One more thing, please answer those phone calls! It doesn’t make sense to do all this work and not pick up the phone.
Limo Leads Using Internet Marketing to Generate New Business for Your Limo Service - To learn more about this author, visit Jeff Werner's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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