BRANDING YOUR BLOG - THE TEN SUCCESS TIPS
BRANDING YOUR BLOG - THE TEN SUCCESS TIPS
1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are.
2. Know your target: understanding why they are buying from you is a big move that will help you in tailoring your products and designing your blog. Understand what sort of people they are, know their nitty gritty. This can be achieved by using subscription to be able to talk to them as often as you could make it personal
3. Have your unique selling proposition: This will make your offer unique. You will be different from your competition. Differentiate the way you sell your products, how you treat your customers. Have consistency in messages fonts, color schemes. Get professional advice if you must but do it.
4. Know your competition: Your competitors will crush you if they get the chance, know them, and understand their plans, their customers, and their offer. Track, monitor their every move, anticipate their moves, it's a chess game, don't let the check mate you.
5. Turn your brand inside out: Look at what is working and retain, throw away what is not working, innovate, turn your brand younger by the years, extend your brand, give your customers new experiences and change the rules of the game. It's the only way out.
6. Create loyalty: People by nature want to be part of something larger than them. People need a hero. People hero worship anything bigger than them, the kind of attention you need. Niche marketing is your best shot. It creates niches which eventually turn into small tribes. Tribal brands are worshiped by clique of people and guarded secretly.
7. Be a good brand: A good brand is consistent, gives clear messages to its customer. Always provides details of your product’s benefits, both functional and emotional to make your sales easier. Its benefits include both the extrinsic and intrinsic of the brand. It caters for its customers both functionally and emotionally. A good brand keeps its promise
8. Give consistency in quality: Consistence should be all round. The product quality should be the same. A bottle of coke is the same whether in a store in Atlanta or hawker cart in Tajikistan. Quality of a brand is in the color scheme, the way the name is written. Consistency is part of the promise. Promise is part of the offer. It reassures your customer of lifetime relationship.
9. Be distinct, relevant and memorable: Since you know your customers very well, then you know what they want, why they want it, and you will always be able to remain relevant. While your competitors are stuck in old ways, you become distinct, standing out. Have easy tags, lines that even kids can recall. Live memorably to live longer
10. Offer more than your competitors: This is the golden rule in marketing. Yes, with all the above then you will be offering more than your competitors.
By adhering to these ten tips in your branding, you will leap benefits by getting traffic and your marketing online efforts will start paying off.
BRANDING YOUR BLOG THE TEN SUCCESS TIPS - To learn more about this author, visit Francis Kamau's Website.
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As a blogger the need for branding is huge. You cannot achieve the desired marketing growth if your lack proper marketing communication. A blog will do just that, it will communicate and help your online marketing. But how do you brand? The following are ten tips on successful branding of your blog.
1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are.
2. Know your target: understanding why they are buying from you is a big move that will help you in tailoring your products and designing your blog. Understand what sort of people they are, know their nitty gritty. This can be achieved by using subscription to be able to talk to them as often as you could make it personal
3. Have your unique selling proposition: This will make your offer unique. You will be different from your competition. Differentiate the way you sell your products, how you treat your customers. Have consistency in messages fonts, color schemes. Get professional advice if you must but do it.
4. Know your competition: Your competitors will crush you if they get the chance, know them, and understand their plans, their customers, and their offer. Track, monitor their every move, anticipate their moves, it's a chess game, don't let the check mate you.
5. Turn your brand inside out: Look at what is working and retain, throw away what is not working, innovate, turn your brand younger by the years, extend your brand, give your customers new experiences and change the rules of the game. It's the only way out.
6. Create loyalty: People by nature want to be part of something larger than them. People need a hero. People hero worship anything bigger than them, the kind of attention you need. Niche marketing is your best shot. It creates niches which eventually turn into small tribes. Tribal brands are worshiped by clique of people and guarded secretly.
7. Be a good brand: A good brand is consistent, gives clear messages to its customer. Always provides details of your product’s benefits, both functional and emotional to make your sales easier. Its benefits include both the extrinsic and intrinsic of the brand. It caters for its customers both functionally and emotionally. A good brand keeps its promise
8. Give consistency in quality: Consistence should be all round. The product quality should be the same. A bottle of coke is the same whether in a store in Atlanta or hawker cart in Tajikistan. Quality of a brand is in the color scheme, the way the name is written. Consistency is part of the promise. Promise is part of the offer. It reassures your customer of lifetime relationship.
9. Be distinct, relevant and memorable: Since you know your customers very well, then you know what they want, why they want it, and you will always be able to remain relevant. While your competitors are stuck in old ways, you become distinct, standing out. Have easy tags, lines that even kids can recall. Live memorably to live longer
10. Offer more than your competitors: This is the golden rule in marketing. Yes, with all the above then you will be offering more than your competitors.
By adhering to these ten tips in your branding, you will leap benefits by getting traffic and your marketing online efforts will start paying off.
BRANDING YOUR BLOG THE TEN SUCCESS TIPS - To learn more about this author, visit Francis Kamau's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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