Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









HOW MONEY HAS EVOLVED TO FIT TODAY’S ONLINE TRANSACTION.

Guest post by: Francis Kamau

Article Overview: They say if you do not know where you are coming from the you cannot know where you are going. By understanding the way the trade and money has evolved over the year will make you appreciate the role of different types of money in existence today. Let’s start by understanding the different business postures which have existed in this world. Some of those postures are old and dead, some are still around. We start looking at the historical changes in trading and different currencies used.

Free Download - HOW TO DEMOGRAPHICALLY AND GEOGRAPHICALY SEGMENT THE MARKET FOR EFFECTIVE ADVERTISING AND PROMOTION. By Francis Kamau
Name: Email:

HOW MONEY HAS EVOLVED TO FIT TODAY’S ONLINE TRANSACTION.

They say if you do not know where you are coming from the you cannot know where you are going. By understanding the way the trade and money has evolved over the year will make you appreciate the role of different types of money in existence today. Let’s start by understanding the different business postures which have existed in this world. Some of those postures are old and dead, some are still around. We start looking at the historical changes in trading and different currencies used.

First there was subsistence stage, here we produced what we needed, our needs were few, however as life improved, we could not produce everything we needed. Trading came in and in the beginning there was the barter trade, here the mode of exchange was you bring your goats; I bring my wheat, them we exchange. This mode of transactions had its own shortcomings; for example how many goats for a bale of wheat? The method lacked standardization and measure, the buyer and the sellers had to bargain for the right amount of exchange for each commodity and this wasted time. Transactions took long.

Business realized that they needed a more standardized mode of transacting their business. They developed some kind of measures by using sea shells, ivory, animal skins among other form of exchanged developed then. India for example used their spice as a form of trading currency. It was the most sought currency then, making people search for the shortest way to India by sea.

Eventually the governments were becoming more focused on trade as a way of making that extra coin. These central governments developed some form of coins which were used by its citizens to pay for tribute and taxes. Precious and other metals were used in making these coins; the amount of the metal used determined the value of the coin. Gold, silver coins started getting into the business. Pirates flourished, if your stole gold coins from a merchant ships you could sell them and become rich.

Security become an issue and it was at this juncture that the governments developed the concept of central banks, here you could deposit your gold and get a receipt for the value. You could use the receipt for transactions; this receipt was and is still known as the legal tender. The legal tender is what we call money today. The money you have is equal to a specific amount of gold held at the country’s central bank and you can use it anywhere within that country and its value is standardized, i.e. 100 dollar bill has the same perceived value either in New York or Hawaii.

Now we have moved further to plastic money. All these efforts were driving to a point where one could get what they want anywhere anytime without much hassle. All was driving towards what we call today the marketing posture. There could be no marketing without the legal tender. The legal tender was the core of brick and mortar business. The plastic money is core of today’s on-line business.

To ignore the role of plastic money in our present day is a disaster because the customer is not the guy who lives down the street but another person in a foreign country.

Related Articles
  QuickBooks Tip: Easily See the Accounting Entry Behind the Screen
  Working at Home With Twitter
  Sales and Selling - Which Has Evolved More?
  The Difference Between Qualified, Mid-Qualified and Non-Qualified Credit Card Transactions
  IBM Mainframe part deux

Home > Marketing > Francis Kamau > HOW MONEY HAS EVOLVED TO FIT TODAYS ONLINE TRANSACTION
Article Tags: animal skins, barter trade, central governments, commodity, goats, gold coins, gold silver coins, ivory, merchant ships, metals, own shortcomings, people search, pirates, postures, sea shells, spice, subsistence, time transactions, way to india, wheat

About the Author: Francis Kamau
RSS for Francis's articles - Visit Francis's website

Francis Kamau has been in the marketing field for over 10 years. He has a wide range of experience ranging from market segmentation to marketing research. He has wide knowledge on marketing in Africa. For more tips on marketing, marketing research, sales and strategic planning visit Market Strategic Expert at http://cashmoneylink.blogspot.com

Click here to visit Francis's website
Dashed Line

More from Francis Kamau
HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS
4 TIPS ON HOW TO SURVIVE THIS ECONOMIC MELTDOWN AND BECOME A WINNER
HOW TO DEMOGRAPHICALLY AND GEOGRAPHICALY SEGMENT THE MARKET FOR EFFECTIVE ADVERTISING AND PROMOTION
MARKETING YESTERDAY TODAY AND TOMORROW FOR BUSINESSES DEVELOPMENT
MARKETING ONLINE GET TRAFFIC TO YOUR BLOG FOREVER


Related Forum Posts
Re: Conversion rates - VIA ONLINE Re: Conversion rates - VIA ONLINE - [quote="jvprosperity":2o0ch7z5]I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:2o0ch7z5]VIA ONLINE[/u:2o0ch7z5]"[/quote:2o0ch7z5] Hi Andy, I don't think "VIA ONLINE" was originally a part of the title and was only changed after the offline thread was started.
Re: Conversion rates - VIA ONLINE Re: Conversion rates - VIA ONLINE - I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:337r7esl]VIA ONLINE[/u:337r7esl]"
Global Ad Agency Seeks Senior Sales Account Executive Global Ad Agency Seeks Senior Sales Account Executive - Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office. ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media. Qualifications • Minimum 2 years of active ONLINE advertising sales experience • Responsible and aggressive attitude • Successful track record with ONLINE sales • Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required • Excellent communication and presentation skills • Strong computer skills are required • Detail oriented and well-organized • Ability to work independently • Enthusiastic team player The Best office location in the city! Competitive salary (plus commission), bonuses and benefits. Please send your resume with salary expectations today at jobs@icmediadirect.com!
How to find buyers on the internet How to find buyers on the internet - My company is in the business of nutrition foods. We would like to distribute brand name products oversees. My original question were: a) How to find reputable buyers on the internet .What is a well-known website to make quality contact for leads. Is it really worth paying the premiums to join for a fee on some sites? , and become a member at These sites/marketplaces? i.e.: ALIBABBA.COM b)In terms of payment, transaction I had in mind the usage of PAY-PAL OR MONEY WIRE. is there a problem with that? c)What are the functions my website must! have. I want the site to become all-inclusive for various cultures. For example translation language, colors, customer service What should I do?
Re: Global Ad Agency Seeks Senior Sales Account Executive Re: Global Ad Agency Seeks Senior Sales Account Executive - [quote="RobertGresch":1lt645d1]Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office. ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media. Qualifications • Minimum 2 years of active ONLINE advertising sales experience • Responsible and aggressive attitude • Successful track record with ONLINE sales • Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required • Excellent communication and presentation skills • Strong computer skills are required • Detail oriented and well-organized • Ability to work independently • Enthusiastic team player The Best office location in the city! Competitive salary (plus commission), bonuses and benefits. Please send your resume with salary expectations today at jobs@icmediadirect.com![/quote:1lt645d1] Hi Robert, Welcome to our forums! Have you had any luck in your search for this job candidate and can I ask what other sites you've used to advertise this position?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Your Local Small Business Online Marketing Funnel

Small Business Internet Marketing

What Makes an Extraordinary Business Consultant?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.