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HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG

Guest post by: Francis Kamau

Article Overview: Today one can have a blog without any hassle. Getting a blog is as easy as 123. But that is not the end, one need traffic to get value from the blog. For one to drive traffic to their blog one must advertise. This cost money and in the long run if one does not get the amount of traffic expected then that is a loss and it means more money. The role of advertising is getting people to know about the existence of our products, we never rest. We try Google Adwords, Yahoo search marketing and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do for your business.

HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG

Today one can have a blog without any hassle. Getting a blog is as easy as 123. But that is not the end, one need traffic to get value from the blog. For one to drive traffic to their blog one must advertise. This cost money and in the long run if one does not get the amount of traffic expected then that is a loss and it means more money.

The role of advertising is getting people to know about the existence of our products, we never rest. We try Google Adwords, Yahoo search marketing and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do for your business.

Critical success factor in advertisement is to understand why you are advertising. So every time you are about to launch a new advert campaign and you are about to start checking the economic benefits of the keywords that you want to use, ask yourself this question, why are you advertising? This will tell you whether you want to inform about your new product, or you want to reinforce and already existing product or you want to rejuvenate a dwindling product.

Introduction to the Product Life Cycle lets first understand some basic factors about product and what the marketers call the product cycle. A product life cycle is like a human life cycle. We are conceived, born, we become teenagers mature, get old and eventually die. Each one of us must go through this cycle. A product goes through a cycle too. Understanding your products life cycle will save you a lot of time and money as it will answer the question of why you are advertising.

The following is a product life cycle stages: 1. Introduction stage 2. Growth stage 3. Mature stage 4. Decline stage Introduction Stage: This is when a product has just been introduced to the market. Nobody knows about it and you as the marketer, the affiliate, the producer must educate the customers. The customer need to know the new product existence, this is called awareness creation. The customer need to be educated on the product uses, the benefits, why should they buy it, the pricing issues and where found, who is selling it.

The marketer needs to come up with a pull strategy this is to get people to try the new product this is by advertising the right message. The following is just a hypothetical introduction advert. The product initial message: Introducing a revolutionary product that changes your hair from white to black by just adding it to you drinking water once daily. The products benefits are: Now you do not have take that drive to the hairdresser and wait for eternity, just do it at home and if you don’t like the result change. The price and the availability: the new product has the right price for all of us, its cost is US$ 30 for a 30 days pack and it available in all supermarkets or you can order online

But you will need to have had push strategy: this is about encouraging distributors and dealers to stock display and promotes the new product.

This stage of introduction calls for expensive advertisement budget and it does not benefit your product alone but the entire market for that product benefits, this means including your competitors. But eventfully the sales will start to grow. In the product cycle we will now be in the growth stage.
The Growth Stage:
By this stage the market knows about your product and people have tried it and liked it. The stores are keeping your product enhancing your distribution. This stage is characterized by rapid market expansion. By now more and more customers are recruited. Customers make repeat purchase. At this stage, your product reaps massive benefits. The advertisement expenditure reduces and actually you start to realize the much desired results or profits. This continues until the mature stage sets in. This stage the advertisement should be geared towards, brand building, customer satisfaction and adverts that recognize the role your customers have played in growing your product.
The Mature stage:
At the mature stage everybody wants to get on board and reap the benefits. Your competition is coming up with substitutes. Other alternative solutions to the customers are competing with your product. Competition becomes horribly stiff. The number of your customers reduces. This is the point that what matters most is not the product but brand and how well you have been treating your customers. If they are unsatisfied they can punish you by taking the substitutes being offered by the competitors. This is the time for a new product. If you feel that your product has converted itself to a brand then it is time to extend. To survive you need what is called brand extension or innovate to new product. Extending your brand is rejuvenating and restarting the cycle. If a product in this stage is not rejuvenated at the mature stage, the products gets to homeward, decline sales decline and RIP. The advertisement in this stage should be about new ways of using the product and if you have an extension of the brand, you will need to talk about it.
For each advertisement that you come up with, one must understand the status on your product's life cycle. This will give you the advertisement strategy. Your question of what you want the advertisement to do for you will be answered by the following answers:
a) Inform/create awareness
b) Building your brand
c) Satisfying your target customers
d) Introducing extension of the brand
If you understand your product life cycle then your advertisement campaigns will reap benefits for you business because they always be relevant to the product life cycle.

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Article Tags: advert, awareness creation, critical success factor, customer need, economic benefits, google, growth stage, human life cycle, life cycle stages, marketer, marketers, mature stage, pay per click, pay per click services, product introduction, product life cycle, stage 2, stage 3, stage 4, yahoo search marketing



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