HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS
HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS
The following are ten tips of succeeding in making your online business grow in value and in massive traffic and repeat customers.
Tip one: strive to bring new customers to your blog or website. This is done by optimizing your search engine ranking, link building and both offline and online advertisements and promotions. Offline advertisement and other communication channels include the classifieds on the local dailies and directory submissions.
Tip two: Build a long term relationship with the customers you engage. This is done by developing newsletters, articles and generally satisfying their needs. For them to trust you, make sure that you know the products you are selling. Do not over promise and generally listen to what your customers say. Dazzle them and they will always come back
Tip three: Once you build a lasting relationship with your customers, give them something new, this way they you will keep having them come for more. This will lead to more sales thus increasing your value. You cannot offer the same products over and over again. Change, bring new things, products, and offers, you will grow.
Tip four: Don’t sell products, offer solutions, always remember that when a customer is looking for weight loosing pill they are not looking for medicine but something to make them look and feel good, these are the emotional benefits. When you are selling a ¾ drill bit, you are actually selling a ¾ hole. The hole is what the customer want, not the drill bit. The drill bit is functional enabler but the hole is the functional need and the picture that will be hanged is the emotional need.
Tip five: You do not end the sale by receiving the money, selling is a continuous process. The customer may need more information on the product that you have sold to them. You are the only one in a position to help your customers after sales needs. For every sale get the customer details and follow up, this leads to effective customer satisfaction.
Tip six: Use trusted source to get your products, do not become an affiliate of bogus merchants. Never sell something you cannot defend. Sell products that you have faith in; remember it is your customer who will get pissed if your product does not meet the expected performance. It is your business that will get the beating. If you are an affiliate sell products from the merchants with good reputations as they have been tested by time.
Tip seven: Listen more to the customer, talk less. They say that a customer is never wrong. They are right, a customer is always right and if you are to succeed in building effective relationship with any customer, them you must always be on the customer side. Remember that your business is there because of the customer and you are there to serve them. Listen to them; know their pain and their needs. Try as much as possible to satisfy their needs. Remember you sell solutions not products.
Tip eight: Differentiate marketing and sales. Many people use the two terms synonymously. Marketing is strategies of discovering and satisfying the customers’ needs. Sales is tactical, it is the channel of making the product available. It is one of the Ps in the marketing mix. Have different team for marketing as well as different teams for sales. There is no such thing as a sales and marketing department. It is sales department and marketing department each on it’s is independent from each other.
Tip nine: Always reward your customers by giving them free offers once in a while. Do not bribe them; always have meaning to whatever promotion you are running. It could be anniversaries, holidays, or meaningful dates. If you do balance the meanings and the promotions, then you risk making your brand survive through promotions and it will die one day. A promotion or free software just given for no reason is detrimental to your brand.
Tip ten: develop a tangible evaluating system. Have numbers. For example if you are running a promotion start with statements like: I want to grow my customer base by 5% within the next six months. The promotion aim will be to have more customers try your product. Don’t start without actual goalposts. You must be able to measure the success or failure of your sales activity through numbers.
These ten tips will make you reap benefits if well executed as part of your strategy. Have them understood by your employees, from the reception to the web designer. This way they will become part of your business vision and mission. They will become the core of your customer service.
HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS - To learn more about this author, visit Francis Kamau's Website.
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Any business in this world must grow both in value and in volume. Value is the amount of money that you make and volume is the increase in traffic for your online business. Volume do not always mean value, value is connected to volume by the law of averages. The law of average states that if you went to a dating site and every person you contact refuse to be dated, you chances of success increases with the many people you contact.
The following are ten tips of succeeding in making your online business grow in value and in massive traffic and repeat customers.
Tip one: strive to bring new customers to your blog or website. This is done by optimizing your search engine ranking, link building and both offline and online advertisements and promotions. Offline advertisement and other communication channels include the classifieds on the local dailies and directory submissions.
Tip two: Build a long term relationship with the customers you engage. This is done by developing newsletters, articles and generally satisfying their needs. For them to trust you, make sure that you know the products you are selling. Do not over promise and generally listen to what your customers say. Dazzle them and they will always come back
Tip three: Once you build a lasting relationship with your customers, give them something new, this way they you will keep having them come for more. This will lead to more sales thus increasing your value. You cannot offer the same products over and over again. Change, bring new things, products, and offers, you will grow.
Tip four: Don’t sell products, offer solutions, always remember that when a customer is looking for weight loosing pill they are not looking for medicine but something to make them look and feel good, these are the emotional benefits. When you are selling a ¾ drill bit, you are actually selling a ¾ hole. The hole is what the customer want, not the drill bit. The drill bit is functional enabler but the hole is the functional need and the picture that will be hanged is the emotional need.
Tip five: You do not end the sale by receiving the money, selling is a continuous process. The customer may need more information on the product that you have sold to them. You are the only one in a position to help your customers after sales needs. For every sale get the customer details and follow up, this leads to effective customer satisfaction.
Tip six: Use trusted source to get your products, do not become an affiliate of bogus merchants. Never sell something you cannot defend. Sell products that you have faith in; remember it is your customer who will get pissed if your product does not meet the expected performance. It is your business that will get the beating. If you are an affiliate sell products from the merchants with good reputations as they have been tested by time.
Tip seven: Listen more to the customer, talk less. They say that a customer is never wrong. They are right, a customer is always right and if you are to succeed in building effective relationship with any customer, them you must always be on the customer side. Remember that your business is there because of the customer and you are there to serve them. Listen to them; know their pain and their needs. Try as much as possible to satisfy their needs. Remember you sell solutions not products.
Tip eight: Differentiate marketing and sales. Many people use the two terms synonymously. Marketing is strategies of discovering and satisfying the customers’ needs. Sales is tactical, it is the channel of making the product available. It is one of the Ps in the marketing mix. Have different team for marketing as well as different teams for sales. There is no such thing as a sales and marketing department. It is sales department and marketing department each on it’s is independent from each other.
Tip nine: Always reward your customers by giving them free offers once in a while. Do not bribe them; always have meaning to whatever promotion you are running. It could be anniversaries, holidays, or meaningful dates. If you do balance the meanings and the promotions, then you risk making your brand survive through promotions and it will die one day. A promotion or free software just given for no reason is detrimental to your brand.
Tip ten: develop a tangible evaluating system. Have numbers. For example if you are running a promotion start with statements like: I want to grow my customer base by 5% within the next six months. The promotion aim will be to have more customers try your product. Don’t start without actual goalposts. You must be able to measure the success or failure of your sales activity through numbers.
These ten tips will make you reap benefits if well executed as part of your strategy. Have them understood by your employees, from the reception to the web designer. This way they will become part of your business vision and mission. They will become the core of your customer service.
HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS - To learn more about this author, visit Francis Kamau's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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