Tweet

HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS

Guest post by: Francis Kamau

Article Overview: Any business in this world must grow both in value and in volume. Value is the amount of money that you make and volume is the increase in traffic for your online business. Volume do not always mean value, value is connected to volume by the law of averages. The law of average states that if you went to a dating site and every person you contact refuse to be dated, you chances of success increases with the many people you contact. The following are ten tips of succeeding in making your online business grow in value and in massive traffic and repeat customers.

HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS

Any business in this world must grow both in value and in volume. Value is the amount of money that you make and volume is the increase in traffic for your online business. Volume do not always mean value, value is connected to volume by the law of averages. The law of average states that if you went to a dating site and every person you contact refuse to be dated, you chances of success increases with the many people you contact.

The following are ten tips of succeeding in making your online business grow in value and in massive traffic and repeat customers.

Tip one: strive to bring new customers to your blog or website. This is done by optimizing your search engine ranking, link building and both offline and online advertisements and promotions. Offline advertisement and other communication channels include the classifieds on the local dailies and directory submissions.

Tip two: Build a long term relationship with the customers you engage. This is done by developing newsletters, articles and generally satisfying their needs. For them to trust you, make sure that you know the products you are selling. Do not over promise and generally listen to what your customers say. Dazzle them and they will always come back

Tip three: Once you build a lasting relationship with your customers, give them something new, this way they you will keep having them come for more. This will lead to more sales thus increasing your value. You cannot offer the same products over and over again. Change, bring new things, products, and offers, you will grow.

Tip four: Don’t sell products, offer solutions, always remember that when a customer is looking for weight loosing pill they are not looking for medicine but something to make them look and feel good, these are the emotional benefits. When you are selling a ¾ drill bit, you are actually selling a ¾ hole. The hole is what the customer want, not the drill bit. The drill bit is functional enabler but the hole is the functional need and the picture that will be hanged is the emotional need.

Tip five: You do not end the sale by receiving the money, selling is a continuous process. The customer may need more information on the product that you have sold to them. You are the only one in a position to help your customers after sales needs. For every sale get the customer details and follow up, this leads to effective customer satisfaction.

Tip six: Use trusted source to get your products, do not become an affiliate of bogus merchants. Never sell something you cannot defend. Sell products that you have faith in; remember it is your customer who will get pissed if your product does not meet the expected performance. It is your business that will get the beating. If you are an affiliate sell products from the merchants with good reputations as they have been tested by time.

Tip seven: Listen more to the customer, talk less. They say that a customer is never wrong. They are right, a customer is always right and if you are to succeed in building effective relationship with any customer, them you must always be on the customer side. Remember that your business is there because of the customer and you are there to serve them. Listen to them; know their pain and their needs. Try as much as possible to satisfy their needs. Remember you sell solutions not products.

Tip eight: Differentiate marketing and sales. Many people use the two terms synonymously. Marketing is strategies of discovering and satisfying the customers’ needs. Sales is tactical, it is the channel of making the product available. It is one of the Ps in the marketing mix. Have different team for marketing as well as different teams for sales. There is no such thing as a sales and marketing department. It is sales department and marketing department each on it’s is independent from each other.

Tip nine: Always reward your customers by giving them free offers once in a while. Do not bribe them; always have meaning to whatever promotion you are running. It could be anniversaries, holidays, or meaningful dates. If you do balance the meanings and the promotions, then you risk making your brand survive through promotions and it will die one day. A promotion or free software just given for no reason is detrimental to your brand.

Tip ten: develop a tangible evaluating system. Have numbers. For example if you are running a promotion start with statements like: I want to grow my customer base by 5% within the next six months. The promotion aim will be to have more customers try your product. Don’t start without actual goalposts. You must be able to measure the success or failure of your sales activity through numbers.

These ten tips will make you reap benefits if well executed as part of your strategy. Have them understood by your employees, from the reception to the web designer. This way they will become part of your business vision and mission. They will become the core of your customer service.

Related Articles
  3 of the Best Online Marketing Tips! ~EASY 10K a MONTH
  Your Gift for Being Good
  3 Internet Marketing Tips that will Increase Your Home Based Business Success
  5 Tips which are Vital to Achieving Online Business Success
  3 Secrets to Succeeding Online with Your Business

Article Tags: advertisement, advertisements, amount of money, business volume, communication channels, dailies, dating site, directory submissions, drill bit, emotional benefits, enabler, functional need, law of averages, long term relationship, massive traffic, medicine, offer solutions, promotions, success increases, volume value



Related Forum Posts
Re: Conversion rates - VIA ONLINE - [quote="jvprosperity":2o0ch7z5]I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:2o0ch7z5]VIA ONLINE[/u:2o0ch7z5]"[/quote:2o0ch7z5] Hi Andy, I don't think "VIA ONLINE" was originally a part of the title and was only changed after the offline thread was started.
Re: Conversion rates - VIA ONLINE - I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:337r7esl]VIA ONLINE[/u:337r7esl]"
building a list - Good advice Martin... I've traveled down this path and learned that once you get through that brief learning curve, you'll find that it's well worth it. As you build your highly targeted list, you can trickle in your new offerings over time via 'broadcasts'. I use Aweber too, they have excellent support and a great rep. Buying a list? I'm not so sure about that... You'd really have to do some research to find a quality list service. Whether you buy a list or not, I still think setting up a auto-responder should be a priority, your list will GROW.
Global Ad Agency Seeks Senior Sales Account Executive - Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office. ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media. Qualifications • Minimum 2 years of active ONLINE advertising sales experience • Responsible and aggressive attitude • Successful track record with ONLINE sales • Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required • Excellent communication and presentation skills • Strong computer skills are required • Detail oriented and well-organized • Ability to work independently • Enthusiastic team player The Best office location in the city! Competitive salary (plus commission), bonuses and benefits. Please send your resume with salary expectations today at jobs@icmediadirect.com!
Where I want WSI to be in Dec 31 2007 - Here are my goals for end of 2007 Employees - SEO specialist - admin assistant - sales rep - designer/data entry - copy writer (may be outsourced) Target market (client base) manufacturers 10-50 million in revenue looking for integrated marketing solution ranging from 10k - 30k Systems - crm fully utilized - project management smooth process - sales and marketing to continuously generate leads SALES (My big Goal to focus on ) Last years sales revenue was $220K This year we want to hit $500K - approx 40k per month


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Reasons to take Notes during Sales Meetings

Reverse Mentoring

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.