HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on:
1. What products to produce.
2. Whom to distribute the products to.
3. What channels to use and
4. How to communicate about the product.
The lecturer concluded that the above is what marketers refer to as the marketing mix and is the core of any marketing activity for any on-line or off-line business. Marketing mix is made of what the marketers call the marketing Ps. There are 4 key marketing Ps in the marketing mix, these Ps are Product, Price, Place and Promotion. Describing the Ps is something for another day.
This lecturer was the first person in my life who talked about marketing without mentioning the words sales and advertisement. From this lecture, I understood the role of marketing in any business. Marketing is an enabler in any business. Marketing helps your business in attracting and keeping customers. These customers must be willing and able to pay for your products.
Your fist role as a marketer is to locate and identify your customers in terms of where they live, work, pray and play. After locating them, you need to understand and know their needs, wants, desires, values, lifestyles and demographics. Once that is accomplished; you need to create products that will satisfy their needs and wants. That is marketing.
After this is done, you will need to take your products to where the customers can access them. You also need to communicate that information to your target market through advertisement and promotions.
Marketing plays a critical role in meeting your customers' needs. Marketing start by creating products that have utility. Utility is the ability of your product to satisfy both functional and emotional needs to your customers.Always remember satisfaction of your customers is the goal of your business.
For a product to offer satisfaction to its consumers, it must have benefits that are inherent to it's offer to the customers and this must be done consistently. This means that your product will always satisfy that customer every time he/she uses that product. That is commonly referred to as a product performance.
A satisfied customer will tell others leading to more customers, this is the power of word of mouth. For the word of mouth to work for you, your product is supposed to meet your customers needs first and foremost. This leads to owning that customer for life thus leaping maximum benefits from the entire life of this customer.When you have a customer for life, buying x units every day, continuously for 30 years, this is called customer value.
The number of life customers multiplied by each customer value, then multiplied by the average lifespan of the customers; is referred in marketing as the brand equity. High brand equity is a dream of every marketer. Brandy equity is the fuel that makes us wake up early go to work everyday. You cannot be a marketer if your overall objective is not to create a brand with a high equity.
Always remember that marketing is a process. Your online business makes money by satisfying your target customers’ needs forever. This customer satisfaction leaps more if based on their lifestyles, values, needs, demographics and any other underlying attributes of your target customer segments.
To succeed in your online business you need to understand that marketing is not sales and sales is not marketing. Differentiate the two to leap market growth.
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS - To learn more about this author, visit Francis Kamau's Website.
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On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous to sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales.
The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on:
1. What products to produce.
2. Whom to distribute the products to.
3. What channels to use and
4. How to communicate about the product.
The lecturer concluded that the above is what marketers refer to as the marketing mix and is the core of any marketing activity for any on-line or off-line business. Marketing mix is made of what the marketers call the marketing Ps. There are 4 key marketing Ps in the marketing mix, these Ps are Product, Price, Place and Promotion. Describing the Ps is something for another day.
This lecturer was the first person in my life who talked about marketing without mentioning the words sales and advertisement. From this lecture, I understood the role of marketing in any business. Marketing is an enabler in any business. Marketing helps your business in attracting and keeping customers. These customers must be willing and able to pay for your products.
Your fist role as a marketer is to locate and identify your customers in terms of where they live, work, pray and play. After locating them, you need to understand and know their needs, wants, desires, values, lifestyles and demographics. Once that is accomplished; you need to create products that will satisfy their needs and wants. That is marketing.
After this is done, you will need to take your products to where the customers can access them. You also need to communicate that information to your target market through advertisement and promotions.
Marketing plays a critical role in meeting your customers' needs. Marketing start by creating products that have utility. Utility is the ability of your product to satisfy both functional and emotional needs to your customers.Always remember satisfaction of your customers is the goal of your business.
For a product to offer satisfaction to its consumers, it must have benefits that are inherent to it's offer to the customers and this must be done consistently. This means that your product will always satisfy that customer every time he/she uses that product. That is commonly referred to as a product performance.
A satisfied customer will tell others leading to more customers, this is the power of word of mouth. For the word of mouth to work for you, your product is supposed to meet your customers needs first and foremost. This leads to owning that customer for life thus leaping maximum benefits from the entire life of this customer.When you have a customer for life, buying x units every day, continuously for 30 years, this is called customer value.
The number of life customers multiplied by each customer value, then multiplied by the average lifespan of the customers; is referred in marketing as the brand equity. High brand equity is a dream of every marketer. Brandy equity is the fuel that makes us wake up early go to work everyday. You cannot be a marketer if your overall objective is not to create a brand with a high equity.
Always remember that marketing is a process. Your online business makes money by satisfying your target customers’ needs forever. This customer satisfaction leaps more if based on their lifestyles, values, needs, demographics and any other underlying attributes of your target customer segments.
To succeed in your online business you need to understand that marketing is not sales and sales is not marketing. Differentiate the two to leap market growth.
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS - To learn more about this author, visit Francis Kamau's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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