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MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER

Written by: Francis Kamau

Article Overview: As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors. But how do you make your blog a brand? Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:- • A name or a term • A sigh, symbol

MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER

As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors.
But how do you make your blog a brand?
Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:-
• A name or a term
• A sigh, symbol
Thus a brand is a combination of a name, sign. A symbol well designed to enable identification and differentiation by the customers. Without a clear brand, your blog is a generic; your competition can attack you in ease. For your blog to get to the brand league, it must have what the marketers would call, the blog quality. This will bring your blogging ability out and make you succeed both in blogging and marketing online.
The blog quality is the ability of your blog to perform its function which includes retaining the visitors, reliability among other varied attributes. As a blogger, you need create a blog that will stand out as a brand. For your blog to become a brand it has to be maintained and protected, always remember a brand identifies you and so should be your blog.
Being a business blogger, you need a tool for the buyer as well as the sellers. For the buyers, your blog will help them in identification and elicits the perceived benefits. A brand is a promise to the buyers and your blog must be a promise to its visitors. It's a mark of quality and your blog must be a mark of quality.
To succeed in branding your blog must offer consistency, bundled benefits and it must never fail. Giving your blog a name and good colors is a good thing, but that does not make it a brand. For it to become a brand the blog must be more than just the name or symbol; it must capture the customer's preference/loyalty. Your blog must represent customer's perceptions, feelings, expectation and benefits of the product you are selling.
A branding expert suggests a brand reside in the mind of consumers and over time a brand develops good brand equity and so will be your blog.
As a brand your blog must develop a master plan based on its understanding of its primary customers, their needs and what drives them to buy from you. You as a blogger must understand what makes your customer tickle?
Your blog must deliver strength by:-
• Relevance to its core customers.
• Uniqueness.
• Differentiation from its competitors and other bloggers.
In summary, for your blog to become a brand, you must do the following:
• Your blog must offer unique selling proposition and be different in solving your customers need.
• Your blog must offer many benefits to its core customers
• Your blog must build its equality over time or it will lose relevancy and die.
In short your blog must live, survive and conquer. Based on that, how is your blog doing to remain become or remain a brand? Always remember branding is about the customer's perception your offer. This perception is based on how satisfied the customer is.
Make it happen and enjoy repeat traffic to your blog.

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Article Tags: attributes, blog, blogger, colors, consistency, desire, differentiation, loyalty, marketers, marketing, perce, preference, reliability, search engine optimization, traffic traffic



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Re: Conversion rates - VIA ONLINE - [quote="jvprosperity":2o0ch7z5]I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:2o0ch7z5]VIA ONLINE[/u:2o0ch7z5]"[/quote:2o0ch7z5] Hi Andy, I don't think "VIA ONLINE" was originally a part of the title and was only changed after the offline thread was started.
Re: Conversion rates - VIA ONLINE - I think the reason Benny didn't include offline methods because his title was "Conversion rates - [u:337r7esl]VIA ONLINE[/u:337r7esl]"
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Re: Global Ad Agency Seeks Senior Sales Account Executive - [quote="RobertGresch":1lt645d1]Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office. ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media. Qualifications • Minimum 2 years of active ONLINE advertising sales experience • Responsible and aggressive attitude • Successful track record with ONLINE sales • Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required • Excellent communication and presentation skills • Strong computer skills are required • Detail oriented and well-organized • Ability to work independently • Enthusiastic team player The Best office location in the city! Competitive salary (plus commission), bonuses and benefits. Please send your resume with salary expectations today at jobs@icmediadirect.com![/quote:1lt645d1] Hi Robert, Welcome to our forums! Have you had any luck in your search for this job candidate and can I ask what other sites you've used to advertise this position?


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