Tweet

WHAT YOU NEED TO DO TO ENABLE YOU DEVELOP YOUR BUSINESS AND INCREASE SALES AND CUSTOMER SATISFACTION.

Guest post by: Francis Kamau

Article Overview: Marketing is defined as coming up with products that satisfy the needs of the customers. Therefore marketing is identifying and developing products to satisfy the customers’ needs. By looking at the two definitions you can see the close relationship. Both entrepreneur and marketers do the same thing, identify and fill a gap in the market.Because entrepreneurs are marketers, then I believe you as an entrepreneur have done the following for your business development.

WHAT YOU NEED TO DO TO ENABLE YOU DEVELOP YOUR BUSINESS AND INCREASE SALES AND CUSTOMER SATISFACTION.

Many people like to call themselves entrepreneur; it is a fancy name in the business circles. Entrepreneurs mean they are people who are resilient, hardworking and sharp.

If you call yourself an entrepreneur then the spirit of marketing must be with you. Why am I saying that? It is because entrepreneurs start new things once they identify gaps in the market. These are gaps which have been ignored by the other players. A gap in the market can be unmet needs, unidentified segment, or a new way of doing things.

Marketing is defined as coming up with products that satisfy the needs of the customers. Therefore marketing is identifying and developing products to satisfy the customers’ needs. By looking at the two definitions you can see the close relationship. Both entrepreneur and marketers do the same thing, identify and fill a gap in the market.

Because entrepreneurs are marketers, then I believe you as an entrepreneur have done the following for your business development.

• You have a marketing mix to ensure a convenient distribution of your quality products that meet specific customer needs and at the right price.

• You have embraced the marketing concept. A marketing concept is a customer orientation philosophy that a business introduces to serve its customer better.

A marketing concept will enable your business beat its competitors leading your business achieve its core business objective of making profit.
The increase in profit will be due increasing of your market share as well as sales volumes. This increment will generally add value to you and other shareholders in your business.
This will be achieved if you develop the marketing concept and you will enjoy the benefits.

To develop the marketing concept, you will starts with the customers needs. This is identifying their needs and developing the right product to meet those needs. You will also need to develop customer orientation procedures like market segmentation and positioning to help you in building superior customer service.

Once your business start applying the marketing concept, you will create and builds a lasting relationship with business’s target customers. This will be through satisfying their needs by constantly keeping in touch with the changing market place.

If your business becomes customer oriented, you will need to develop a budget for the following tasks:

• Marketing research
• Efficient distribution system
• Innovation
• Branding
• Effective pricing and
• A clear cut policy on customer service.

For your business to have a customer oriented business, marketing concept must be an integral part of your business. This is not just a means of achieving higher sales, but for carrying out its core objective of creating and maintaining your business image, this in return will help you build your marketing objectives.

The ultimate objective of the marketing concept is to satisfy the target customer. Just remember this will happen tomorrow only if you start today.

Related Articles
  CRM - an intelligent investment
  The Secrets to Creating Customer Satisfaction
  10 Ways to Increase Sales
  The Customer Service Satisfaction
  The Customer Satisfaction Trap

Article Tags: business circles, business development, business objective, core business, customer needs, customer orientation, customers needs, developing products, entrepreneur, fancy name, gap, gaps, increment, market segmentation, market share, marketers, marketing concept, marketing mix, quality products, unmet needs



Related Forum Posts
Where I want WSI to be in Dec 31 2007 - Here are my goals for end of 2007 Employees - SEO specialist - admin assistant - sales rep - designer/data entry - copy writer (may be outsourced) Target market (client base) manufacturers 10-50 million in revenue looking for integrated marketing solution ranging from 10k - 30k Systems - crm fully utilized - project management smooth process - sales and marketing to continuously generate leads SALES (My big Goal to focus on ) Last years sales revenue was $220K This year we want to hit $500K - approx 40k per month
Re: SEEKING PRIVATE OR ANGEL INVESTOR - Definitely have a thorough and accurate business plan. In the US, you can get help at SCORE - their website is full of great information and you can check for local chapters. If you would like a book that has all kinds of great information about financing options - this one is very good --- HOW TO GET THE FINANCING FOR YOUR NEW SMALL BUSINESS: INNOVATIVE SOLUTIONS FROM THE EXPERTS WHO DO IT EVERY DAY—WITH CD-ROM This new book will provide you with a road map to securing the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book’s real strength is in explaining alternative and creative methods of financing, such as SBA financing, investor angels, IPOs, limited public offerings and venture capital. Essential resources for finding the detailed information you need are included throughout. Item # 9780910627559 $39.95 Shri
Re: I want to make money online - First, I'd say definitely online. Your $3,000 will go a lot further online than offline. Second, I'd read Kevin's list and the linked article and make a BUSINESS decision what you want to do, what you can offer and who you can sell it to. Do some serious keyword search and find a hungry niche, and this is your start (free). Second step (free): Sign up for clickbank, paydotcom or some other affiliate exchange and find suitable products to promote. Third step (free): Get a free site somewhere, but make sure it's on something that looks like its own domain - yourname.wordpress.com or yourname.blogspot.com or some such. Write some nice things that promote your affiliate products and put your affiliate links on the page. Fourth step (free): Go on article directories like evancarmiahcel.com (if appropriate) or ezinearticles.com and write stuff that is interesting for your niche, using your niche keywords. Put a link to your new site in the resource box/bio. Keep doing this until you make money. My kids (18 and 12 at the time) sold stuff on clickbank. Anyone can do this. Good luck!
Are you Self Employed or a Business Woman? - Us women are especially vulnerable to thinking we can do EVERYTHING ourselves! I'm not immune to this way of thinking either. (It seems to go with the territory of having XX chromosomes and growing up in our North American culture.) Anyhow, this kind of thinking can actually trip us women up when it comes to business. I've heard it said that a true business is something you create that can eventually run by itself. A business is meant to give us freedom and not tie us down. A business works FOR YOU. If you are the one working FOR YOUR BUSINESS, then I invite you to open up to the possibility of using your entrepreneur skills to recreate a business that works for you. When I was first challenged on this concept, it was a huge AHA moment. I am grateful because I realized I was still a little stuck on working harder instead of working smarter. I've opened up to a whole new world of possibility and now I'm thinking MUCH BIGGER than before. I expect my income will be much bigger as well. In all honesty, I've realized that my coaching business has been a glorified job. I will still do coaching because I love to do it, but now I am in the process of developing multiple streams of income that use my time more efficiently and products that sell even while I'm on holidays. I'm also developing a retail store which will eventually mostly run itself. Then I will move on to my next project. It's liberating to be on the path of creating businesses that work FOR me. This is how I can run multiple companies without wearing out! In fact, I plan on having MORE time for me. So, what are you doing? Are you self employed or running a business?
label signs jackson thriller executive/seeks investor - ismael records has just signed one of the marketing and promotions executives of MICHAEL JACKSONS THRILLER, BAD and OFF THE WALL ALBUMS as its new president of marketing and promotions. we want to embark on an AMERICAN IDOL TYPE CROSS COUNTRY TALENT SEARCH. winners will have their own CD marketed, promoted , nationally distributed, with radio airplay. our venues will be PAID VENUES with TICKET SALES, along with any investor getting a percentage of all venue and ticket sales , any investor will also receive a percentage of all of our winners CD sales which will again, be distributed nationally, any investor will also receive a percentage of the ISMAEL RECORDS LABEL. PLEASE! NO OFFERS OF LOANS OR BANK LOANS OF ANY KIND!. we will also NOT! PAY ANY UPFRONT FEES. ONLY THE ABOVE PERCENTAGES WILL BE PLACED ON THE TABLE. ISMAEL RECORDS has been up for only 3 years, besides being a recording label it is also an entertainment label. working on the entertainment side the label has been doing a series of talent shows. tyrone ismael ceo/president of ismael records has been networking and steady building alliances for the label. until recently mr ismael has himself refused to take on any artist to the recording part of ismael records, simpley because the label did not really have the sources to push an artist the way a label should. we have seen so many labels with tons of artist but nothing to do with them, the artist are just sitting there. with the contracting of our new marketing and promotions president , ismael records now has sources of manufacturing ,radio airplay, national distribution plus over 25,000 storefronts in which we can now place our artist CDS into besides distributing to the top of the line internet retailers. besides MICHAEL JACKSONS, THRILLER, BAD and OFF THE WALL ALBUMS, our new marketing and promotions president has also marketed and promoted the CDS/ALBUMS of such other great recording stars as LUTHER VANDROSS, TYRESE, ALICIA KEYS, SANTANA, EARTH WIND AND FIRE, BIG MIKE, THE GHETTO BOYS, BOY GEORGE, SADE, THE OJAYS and this is only to name the few, he also has written refrences from such greats as MR QUINCY JONES, SADE, and mr POLLY ANTHONEY of SONY MUSIC, he himself is also former acting vice president of marketing and promotions for EPIC RECORDS. i can not bring myself to ask this executive to bring all that he is already bringing to the table as well as ask him to finance this venture, this is why i am now seeking investors. we are seeking no less than $25,000 in order to get this project out of the starting gate. the TV SHOW AMERICAN IDOL has been one of the top shows for years now, each year you can see the thousands and thousands of hopeful new artist trying to become the next star, there is no other entity out there right now besides AMERICAN IDOL that has the resume of our new executive thats doing what we are now trying to do. this project has LEGS and if pushed out of the starting gate with the proper advertising and promotions it will generate its own capital. any investor will also be receiving the above percentages well after they have received their original investment return, as long as we can keep this project running our investors will receive the above percentages.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Quick Tips on Buying a Business

Purchasing Real Estate using the SBA 504 Loan

Listen to Your Inner Melody

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.