Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

WHY KENNY ROGER’S GAMBLER SONG MAKE A LOT OF BUSINESS SENSE

WHY KENNY ROGER’S GAMBLER SONG MAKE A LOT OF BUSINESS SENSE

The other day I was listening to music and Kenny Roger’s song The Gambler was playing. I had not listened to this song for quite a while and my mind was captivated by that song for a while. This song had a business idea for any entrepreneur in the world.

The song says that every gambler knows the secret for surviving. What if the song says every marketer or business know the secret for survival? What would be the secret for survival would it be good customer service, superior products, or would it be sound financial management?

The gambler song is an entire business toolkit, with tips ranging from business plan, market intelligence, to customer service as well as a sound business strategy.

Market intelligence and market research: First the gambler knows the competitions cards by the way they held their faces. This is a strategy in business, you tell what the competition is about to do by their current action.

If the competitors are purchasing a new plant it means that they want more market share. If they get a new financial partner or more money, they could even be targeting your customer with a new product, or they want to diversify

By reading your competitors action you can tell their strategy. Market intelligence and market research should provide you with that information. Make it your business to know any changes in the environment. You need to read your competitors face and know their cards. You need to read more, feel more and open your eyes to read the competition.

Understanding the market: For you to play the game, you need to learn how to play it right. For me this means you need to understand the facets of your market, your industry and your products.

You need to know when to walk away, when to run. This means that you need to understand your business and your market to know when to change tactic, when to change product, when to attack your competitors.

Knowing what to throw away, knowing what to keep. This is basically market segmentation. In segmentation you need to know which segments will give the best returns and the most profitable segments.

You got to know which customer to keep, which to ignore and weed away. Better have fewer happy customers than have a full bunch of customers who are not happy.

Financial: The song even mention things on financial. You never expose yourself by counting money during the deal. This is because it will expose your financial situation; you need to be discrete with financial issues as well taking caution on anything regarding your financial position.

For me it is superior market know-how through feeling the market which includes market understanding through intelligence gathering and market research, good customer satisfaction and planning is the secret for survival for any on-line business.

The moral of the Gambler Song is, think like gambler, act the gambler and you will see your business grow to new heights.





WHY KENNY ROGERS GAMBLER SONG MAKE A LOT OF BUSINESS SENSE - To learn more about this author, visit Francis Kamau's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Francis Kamau
(Visit Francis's Website) Francis Kamau has been in the marketing field for over 10 years. He has a wide range of experience ranging from market segmentation to marketing research. He has wide knowledge on marketing in Africa. For more tips on marketing, marketing research, sales and strategic planning visit Market Strategic Expert at http://cashmoneylink.blogspot.com

Francis Kamau is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Francis Kamau's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Francis Kamau's Complete List of Marketing Articles For FREE!

More Francis Kamau
BRANDING YOUR BLOG THE TEN SUCCESS TIPS
HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
HOW MONEY HAS EVOLVED TO FIT TODAYS ONLINE TRANSACTION
HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG
MARKETING YESTERDAY TODAY AND TOMORROW FOR BUSINESSES DEVELOPMENT
SURVIVING THE ECONOMIC DEPRESSION BY CREATING A STRATEGY FOR YOUR BUSINESS DEVELOPMENT
TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY
HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS
WRITING YOUR WAY TO MAKING MONEY ONLINE
Free Downloads


 
 
 


Evan Elite Authors
Anne Barr  
Stephanie Robey  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Biography Icon Biography
Your Annualized Bus Dev Plan Icon Your Annualized Bus Dev Plan
Emotions Drive Behavior Icon Emotions Drive Behavior
Workplace Violence Icon Workplace Violence
3 Deadly Traps Icon 3 Deadly Traps
Free Downloads - Complete List

Entrepreneur Tools and Guides
Write The Press Release
Write The PR
Press Release Builder
 
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Rita Nsafoa Offinsu, Ghana,
Rita Nsafoa
Offinsu, Ghana
SEO For Africa

If I Were A Startup...
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Warren Buffett, Berkshire Hathaway
Warren Buffett
Berkshire Hathaway
Jenna Jameson, Club Jenna
Jenna Jameson
Club Jenna
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Thousand-Year-Old Sales Technique
By Ian Traynor
     Paint A Word Picture - Excite Your Customer
By Ian Traynor
     Selling The Sizzle Not The Steak
By Ian Traynor

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information