Francis Kamau Articles

WHAT YOU NEED TO DO TO ENABLE YOU DEVELOP YOUR BUSINESS AND INCREASE SALES AND CUSTOMER SATISFACTION. - Click To Read Article
Marketing is defined as coming up with products that satisfy the needs of the customers. Therefore marketing is identifying and developing products to satisfy the customers’ needs. By looking at the two definitions you can see the close relationship. Both entrepreneur and marketers do the same thing, identify and fill a gap in the market.Because entrepreneurs are marketers, then I believe you as an entrepreneur have done the following for your business development.

WRITING YOUR WAY TO MAKING MONEY ONLINE. - Click To Read Article
Growing you online business is not easy as many of us have realized. The key to internet successes is traffic, nothing else, no any other magic formula. Bringing traffic to your site and making them take an action is time consuming and at times very discouraging. It is totally a different type of ball game. I know most of us have tried many tricks in the books to achieve desirable results. If there was a book that would sell is a book titled “Getting traffic now”, and I doubt if it would provide any magic. Traffic is important because it is the fuel that drives any business. Well I am not about to write such a book, but I will tell you simple proven ways to drive traffic to your site.

THE CONFESSION OF A FAILED BLOGGER - Click To Read Article
The other day, one of my new referrals wrote to me and asked me if we could meet and discuss. I was out of the country then and I told him that I would not be coming within the next 3 months. He replied and I could feel the tone of the email as he narrated his woes. He told me that he did not want a book from me because he had read so many books on online money making ways and he had paid a lot of money buying money making formulas

TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY - Click To Read Article
Many times you get into a company and the first thing that greets you is the receptionist and the companies' mission statement. The mission statement is either hanged in a huge board for all to see. It will also be on the top page of the brochure, which will be on top of the table at the waiting room. To hang a mission statement for all to see is a great thing; however I have been reading many mission statements in my visits in many offices not in one country but in many and one thing come out clearly.

HOW TO GROW YOUR ONLINE SALES BY USING TEN SUCCESS TIPS - Click To Read Article
Any business in this world must grow both in value and in volume. Value is the amount of money that you make and volume is the increase in traffic for your online business. Volume do not always mean value, value is connected to volume by the law of averages. The law of average states that if you went to a dating site and every person you contact refuse to be dated, you chances of success increases with the many people you contact. The following are ten tips of succeeding in making your online business grow in value and in massive traffic and repeat customers.

WHY KENNY ROGER’S GAMBLER SONG MAKE A LOT OF BUSINESS SENSE - Click To Read Article
The other day I was listening to music and Kenny Roger’s song The Gambler was playing. I had not listened to this song for quite a while and my mind was captivated by that song for a while. This song had a business idea for any entrepreneur in the world. The song says that every gambler knows the secret for surviving. What if the song says every marketer or business know the secret for survival? What would be the secret for survival would it be good customer service, superior products, or would it be sound financial management?

HOW MONEY HAS EVOLVED TO FIT TODAY’S ONLINE TRANSACTION. - Click To Read Article
They say if you do not know where you are coming from the you cannot know where you are going. By understanding the way the trade and money has evolved over the year will make you appreciate the role of different types of money in existence today. Let’s start by understanding the different business postures which have existed in this world. Some of those postures are old and dead, some are still around. We start looking at the historical changes in trading and different currencies used.

HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET - Click To Read Article
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.

CREATIVE TIPS TO PROMOTE YOUR BLOG IN THE MARKET - Click To Read Article
With many online merchants, all using blogs to sell their products, the battle for attention is immense. Today online customers are more discerning and they can be put away from your blog by very small things. First majority of the customers search specific keywords to get the list of blogs and websites that offer those products. I don't want to talk about how to get to the top of search engine pages, many people have written about search engine optimization and I don't think that I can add much.

BRANDING YOUR BLOG - THE TEN SUCCESS TIPS - Click To Read Article
As a blogger the need for branding is huge. You cannot achieve the desired marketing growth if your lack proper marketing communication. A blog will do just that, it will communicate and help your online marketing. But how do you brand? The following are ten tips on successful branding of your blog. 1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are.

MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER - Click To Read Article
As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors. But how do you make your blog a brand? Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:- • A name or a term • A sigh, symbol

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS - Click To Read Article
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG - Click To Read Article
Today one can have a blog without any hassle. Getting a blog is as easy as 123. But that is not the end, one need traffic to get value from the blog. For one to drive traffic to their blog one must advertise. This cost money and in the long run if one does not get the amount of traffic expected then that is a loss and it means more money. The role of advertising is getting people to know about the existence of our products, we never rest. We try Google Adwords, Yahoo search marketing and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do for your business.

HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS - Click To Read Article
A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research.

4 TIPS ON HOW TO SURVIVE THIS ECONOMIC MELTDOWN AND BECOME A WINNER. - Click To Read Article
With the current global economic meltdown, you need to do different things to remain profitable. We are all feeling the pinch and it is not about to go away. Right now you need to develop a strategy to stay afloat. This time you need to pull that book you read about leadership in crisis time. If you have no such book them I will give you some ideas, which will save the day if well implemented. The economy is ducking and diving like a Spitfire plane under fire and in such a case, we need to know how to navigate through the enemy line.

MARKETING YESTERDAY, TODAY AND TOMORROW FOR BUSINESSES DEVELOPMENT. - Click To Read Article
Marketing concept has evolved over the years. It has gone through some sort of evolution to where we are today. There have been marked stages and these stages are the following: Industrial revolution: at this stage specialization took place, with the industrial revolution, wages were introduced. At this stage the farmers could produce and sell to the industrial workers. The marketing and the business concept was simple at this stage but later become more complicated eventually. In marketing this stage is called the production stage, it took a while and Henry Ford perfected it. He came up with the car assembly and mass market was born. At this stage there was limited choice for the customer.

SURVIVING THE ECONOMIC DEPRESSION BY CREATING A STRATEGY FOR YOUR BUSINESS DEVELOPMENT - Click To Read Article
This economic recession times calls for measures not just to make our business survive but make us come out stronger. Sound strategies are what will separate men from boys. Business leaders creating and harmonizing their strategies to fit the economic future will leap more once this economic recession is over. A strategy will help your business fit in the global economy once this economic depression is over. But how do you create a strategy?

HOW TO DEMOGRAPHICALLY AND GEOGRAPHICALY SEGMENT THE MARKET FOR EFFECTIVE ADVERTISING AND PROMOTION. - Click To Read Article
I have talked about segmenting the market before, but it does not hurt to repeat. This is because segmenting your market makes you focus on what you want to do for your business and what is your target market profile. This is by understanding which market segments you are going to attack and which ones you are going to ignore. Segmenting the market is a step by step process, but before be get to that process we need to understand two different ways that we can segment the market for business development as well as for advertisement, promotions and community social responsibility.


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